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REDESIGNING KFF.ORG
Battle Entropy
Where We Started
And here’s where we landed: www.kff.org
What was happening in 2003?
• Facebook was a college
network.
• M...
Redesign Goals
• Create a more cohesive web presence by consolidating
websites.
• Create an intuitive site architecture to...
The Kaiser Family of Sites
The Process: In the Beginning
• Engaged staff from the beginning and throughout the
process.
• Defined goals.
• Got buy-in...
Why WordPress?
Matt Mullenweg:
Here, check out how
your home page
would look in
WordPress.
Drew Altman:
We’re starting to
...
Why We Really Chose WordPress
• Kff.org is a deep, complex site. Why not Drupal?
– Alley Interactive first pitched Drupal....
• Evaluate content types
– We ended up with 30+ custom content types
• Evaluate what historical content to migrate
– We en...
• Content migration was an iterative process.
• It’s never too early to clean up your current site and remove content that...
• Design needed to account for how to present 100+ page reports
online and present reports with heavy use of charts/slides...
• Alley Interactive worked with VIP to develop for kff.org the first
faceted search for elastic search.
• Ability for user...
Coming This Month to a
Computer, Tablet, or Phone near you!
Join the Battle
Questions?
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From legacy to the futuremoving technology mountains  Slide 1 From legacy to the futuremoving technology mountains  Slide 2 From legacy to the futuremoving technology mountains  Slide 3 From legacy to the futuremoving technology mountains  Slide 4 From legacy to the futuremoving technology mountains  Slide 5 From legacy to the futuremoving technology mountains  Slide 6 From legacy to the futuremoving technology mountains  Slide 7 From legacy to the futuremoving technology mountains  Slide 8 From legacy to the futuremoving technology mountains  Slide 9 From legacy to the futuremoving technology mountains  Slide 10 From legacy to the futuremoving technology mountains  Slide 11 From legacy to the futuremoving technology mountains  Slide 12
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Hear from Robin Sidel & Evonne Young on how the Kaiser Family Foundation migrated from a legacy platform to WordPress. Learn from their challenges, new opportunities and best practices as they successfully went from old to new without leaving anyone behind.

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From legacy to the future moving technology mountains

  1. 1. REDESIGNING KFF.ORG Battle Entropy
  2. 2. Where We Started And here’s where we landed: www.kff.org What was happening in 2003? • Facebook was a college network. • MySpace & Friendster were cool. • No Twitter. • No YouTube. • Palm Pilots and Blackberries; no smartphones. • Flash was big.
  3. 3. Redesign Goals • Create a more cohesive web presence by consolidating websites. • Create an intuitive site architecture to reflect how users search and user information. • Improve search. • Make content more accessible on a variety of devices. • Streamline CMSs and improve efficiency and ease of posting content.
  4. 4. The Kaiser Family of Sites
  5. 5. The Process: In the Beginning • Engaged staff from the beginning and throughout the process. • Defined goals. • Got buy-in from senior management and our board and stayed in touch with them throughout the process. • Developed comprehensive RFP, selecting firms that specialize in a variety of CMSs.
  6. 6. Why WordPress? Matt Mullenweg: Here, check out how your home page would look in WordPress. Drew Altman: We’re starting to redesign our website. 20 minutes later…
  7. 7. Why We Really Chose WordPress • Kff.org is a deep, complex site. Why not Drupal? – Alley Interactive first pitched Drupal. – Concerns about ease-of-use and costly and labor-intensive upgrading. • WordPress’ intuitive backend. • Beginning to see other enterprise-wide sites developed on WordPress. • Ability to use plugins: Slideshare and Verite. • Open source environment would allow us freedom to develop new features quickly and at low-cost.
  8. 8. • Evaluate content types – We ended up with 30+ custom content types • Evaluate what historical content to migrate – We ended up migrating 90% of content • Convened an organization-wide taxonomy task force – Reorganized content for topic-based website – Resulted in 10 topics, 150 site-wide tags, plus 2 additional taxonomies • Planned for a more visual website – “Let Data Tell the Story” – Convened task force to research new ways to visualize our data – Prepped for ability to feature data graphics in key places on new site Moving Mountains (of data): Prepping for the Migration
  9. 9. • Content migration was an iterative process. • It’s never too early to clean up your current site and remove content that’s no longer useful. (This will take longer than you think.) • Don’t underestimate the amount of time a successful migration will take. • Prepare for a period of dual entry. Lessons Learned
  10. 10. • Design needed to account for how to present 100+ page reports online and present reports with heavy use of charts/slides. • Make fact sheets easy to read, easy for search engines to discover content and easy to update. • Present large amounts of data. • Highlight the stable of Kaiser’s slides. • Give graphics & interactives more visibility. Designing for Digital First Strategy
  11. 11. • Alley Interactive worked with VIP to develop for kff.org the first faceted search for elastic search. • Ability for users to refine by types of content, tags and topics. • Still user testing. Search
  12. 12. Coming This Month to a Computer, Tablet, or Phone near you! Join the Battle Questions?
  • naokomc

    Jul. 3, 2013

Hear from Robin Sidel & Evonne Young on how the Kaiser Family Foundation migrated from a legacy platform to WordPress. Learn from their challenges, new opportunities and best practices as they successfully went from old to new without leaving anyone behind.

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