13 Tips on Social Media & Public Health


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Steve Ressler, founder of GovLoop, shares 13 tips on utilizing social media for public health and emergency response.

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  • ~20 Million Government Employees 2.1 million federal employees 19,429 Municipal Governments 21,300 Distinct organizations across federal legislative, executive, and judicial
  • Let’s look at the size of the potential audience you can reach with social media Many of your organizations likely have one or more Twitter feeds. If Twitter ’ s user base was a county, it ’ s population would be 500 million, which is bigger than Russia, Ukraine and Kazakhstan
  • If Facebook were a country, it would be larger than north and south america combined, with a user base of 1 billion.
  • If email were a country, It would be an empire with 3.2 Billion users. There are many reasons email sticks around, but just look at it’s sheer size in user base.
  • Who Are you serving?
  • Shared services – still stuck in silos. Not leverageing
  • So think about channel cross-promotion. People who like you on Facebook or follow you on Twitter, may not know that you have an email or wireless communications list. Take that opportunity to convert observes into opt in contacts. The City of Eden Prairie MN does this very well by posting their subscription links and their value proposition in their newsfeed every couple of weeks. The office of the governor in Minnesota leverages a sense of urgency by tweeting an announcement of their impending newsletter. If you don’t sign up, you’ll miss out! The Oregon Watershed Board actually uses GovDelivery’s Facebook sign up app so that it automatically displays for any facebook user who navigates to their page. Instructions for installing this app are located at support.govdelivery.com. Simply search Facebook.
  • Variety Short Images Action Milestones Topic du Jour
  • You can’t do everything. You can’t just add new comm channels without eliminating others. SSA killed paper statements. All banks have. Why haven’t you?
  • Small, open systems not massive complex procurements
  • Rethink how delivering services. Can you cut hours? Do fewer hours but at times when people can use. Or meet where they are Postal Service on Saturdays
  • Rethink how delivering services. Can you cut hours? Do fewer hours but at times when people can use. Or meet where they are Postal Service on Saturdays
  • 13 Tips on Social Media & Public Health

    2. 2. Are We Recreating the Wheel?
    3. 3. How We HelpOnline Training Sessions In-Person Training SessionsGuides INFOGRAPHICS
    4. 4. No More SkepticsFAD
    5. 5. It Covers Continents
    6. 6. 13Suggestions
    7. 7. 1. Know Your Audience & Goals
    8. 8. What are your (really)?Comments?Fans?Retweets?+1’s?Pageviews?Phone Calls?Feedback?Volunteers?Actions?People Helped?Responses?Impact Stories?or
    9. 9. 2. Build Your Audience BeforeYou Need It
    10. 10. 3. Promote WherePeople Are
    11. 11. 4. Cross-Promote
    12. 12. CommunicationsPublicWorksParksandRecEmergencyPlanningHealthSafety
    13. 13. 5. Have a Plan
    14. 14. When are you going to engage?• Day of Week– Weekdays?– Weekends?• Time of Day▫ AM or PM?▫ Breaks?• Target Dates▫ Events?▫ Milestones?• Frequency▫ Daily (once or many times a day)?▫ Weekly?Participate
    15. 15. Staffing:GovLoop Schedule and Staffing for EngagementWhere: Community Facebook Twitter LinkedIn Google+When:Daily AMAd Hoc VariesDaily8a, 12p, 4p(Best = T, W)Ad HocDaily8a, 12p, 4p(Best = T, W)Daily8a, 12p, 4p(Best = ?)Who: Staff / Fellows Rotate FellowsWhat:Comments andSharingComment @ RepliesComment,Share toGovLoopComment
    16. 16. 6. Great Regular Content
    17. 17. Mobile First7.
    18. 18. 8. Respond Immediate &Frequent
    19. 19. 9. Create Once Publish Everywhere
    20. 20. 10. Leverage Your Citizens
    21. 21. Dealing with Unofficial Groups11.
    22. 22. 12. Focus on Big Impact /Cost Effective Channels
    23. 23. 13. Rethink Service Delivery
    24. 24. Reference LinksGovLoop Guide to Twitter -http://www.govloop.com/profiles/blogs/new-twitter-guides-for-government-agencies-and-employeesGovLoop Guide to Social Media -http://www.govloop.com/profiles/blogs/the-social-media-experiment-in-government-elements-of-excellence-
    25. 25. In Summary. . .Great Regular ContentCross PromoteHave a PlanRespond Immediate & FrequentMobile FirstCreate Once, Publish EverywhereLeverage Your CitizensDealing with Unofficial GroupsFocus on Big Impact / Cut RestRethink Service DeliveryPromote Where People AreBuild Your AudienceDefine Goals
    26. 26. Reach outSteve ResslerFounder, GovLoopsteve@GovLoop.com@GovLoop