Goviral Indonesia Profile


Published on

Goviral is a digital promotion solution utilizing word of mouth methods by leveraging networks of influencers which spread across social media, especially twitter. Currently, there are more than 1,500 influencers who have already joined, with a total more than 60,000,000 audiences.

Published in: Business, Technology
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Goviral Indonesia Profile

  2. 2. OUR TEAM Monitoring Coordinator Annesa Kirana Dianike Dewi Content CoordinatorCMO Eggy Tachir Sr. Account Executive Sutan Salahuddin Community Coordinator Muhamad Agung Community Officer Joeykunda Dion Creative Copywriter Eri Khaerun Monitoring Officer Heri Sartifa
  3. 3. WHAT IS THE PROBLEM? Conclusion You have to be more creative to setup a campaign. You need an effective campaign method to deliver your Brands message to audience. You need a campaign that market will accept without pain. You need a campaign that utilize early adopters. You need a campaign on Social Media where the people communicate anything. • The market is getting smarter at identifying ad • The market level is entering : users are willing to pay as long as they don't see any advertisement on social media • Most people active on Social Media • Early adopter is more effective tools for Brands Promotions • People more willing to hear their friends suggestions than ads • Now is the word of mouth marketing era • Everything goes digital
  4. 4. SOCIAL MEDIA NOWADAYS 85% of follower of brands on Twitter recommend brands to others. (Syncapse) 81% of online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Market Force) 43% of consumers are more likely to buy a new product when learning about it on social media. (Nielsen) 77% of consumers are more likely to buy a new product when learning about it from friends or family. (Nielsen) 79% of consumers who’ve followed a brand on Twitter did so in order to receive discounts or other incentives. (Market Force) 49% of consumers say friends and family are their top sources of brand awareness, up from 43% in 2009. (Jack Morton)
  5. 5. WHAT IS GOVIRAL INDONESIA ? Goviral Indonesia is a digital promotion solution utilizing word of mouth methods by leveraging networks of influencers or early adopters which spread across social media, especially Twitter, Facebook, Instagram, Path, Google+, Youtube, etc There are more than 50,000 influencers/early adopters joined with the platform There more than 600,000,000 audiences, focusing in Indonesia More than 20,000 community managed
  6. 6. CAMPAIGN STAGES Optimize and Monitoring Spreading The Message Creating The Message Understanding The Brands Our team will need to be briefed in length about your brand positioning and footprint. We have to agree upon how best to communicate the brand on influencers accounts. The objectives and the KPI of the campaign has to be clear and achievable within a given period of time. The next step is to create the message. As Social Media platform, there are several model of messaging policy. For example Twitter is a micro-blogging platform, the message has to be short, simple and actionable. We will advise you on several different tone and manner or rich content materials which would be most suitable for your Brands. The next step is to spread the message. We will deliver all the messages based on the scheduled through our platform. And we can monitor the campaign directly via a dashboard. When the campaign feedback goes wrong, we can hold the campaign, change the influencers, rework the copywriting, etc instantly. We believe that we want the best result for the campaign. But we don’t only want it. We always pursue the best result. You can challenge us with KPI on every campaign. Such as, traffics, leads, etc. We have team to optimize all of your campaign for KPI achievement.
  7. 7. SOME OF OUR PREMIUM INFLUENCERS CHICCO JERIKHO Twitter (@cjerikho829) Followers : 773,748 Instagram (@cjerikho) Followers : 456,185 Dia adalah actor yang berasal dari Indonesia yang sangat sudah sering tayang wajahnya di Film-Film Bioskop Tanah Air. Pembawaannya yang asik, membuat banyak followers yang menjadi fans addict dari dirinya. Chicco terhitung sangat aktif dalam berkomunikasi dengan para followersnya. Dengan membalas setiap mention atau comment yang diberikan oleh para followersnya JENAHARA Twitter (@jenahara) Followers : 58,486 Instagram (@jenahara) Followers : 235,639 Jenahara adalah Influencer Hijab yang kini mulai merambah dunia pertelevisian Swasta. Keaktifannya dalam dunia fashion, khususnya Hijab. Menjadikannya sebagai sosok Influencer dan panutan Fashion Hijab, bahkan tak jarang beberapa aktifitas sehari-harinya pun diikuti oleh para followersnya. Sifatnya yang Ramah, dapat terlihat dari kebiasaannya membalas comment” dari para followersnya. KEENAN PEARCE Twitter (@keenanpearce) Followers : 14,629 Instagram (@keenanpearce) Followers : 580,406 Keenan memang bukan seorang selebriti, namun dia kini menjadi SelemGram (Selebriti Instagram) yang dikarenakan dia sering mengUpload Photo-photo yang berkualitas dan bercerita. Kakak dari Pevita Pearce ini kini menjadi seorang Creative Entrepreneur. Sosoknya yang Humble dan aktif dalam bersosialisasi, menjadikan dirinya banyak sekali fans yang mengikuti semua kesehariannya.
  8. 8. @poconggg Followers : 3,930,179 @salshaabilaa Followers : 1,039,779 @amrazing Followers : 552,189 SOME OF OUR TWITTER INFLUENCERS
  9. 9. SOME OF OUR INSTAGRAM INFLUENCERS @sysiio Followers : 151.210 @fitrop Followers : 349.990 @kevinaprilio Followers : 144.568
  10. 10. SOME OF OUR YOUTUBER INFLUENCERS BenaKribo Subscriber : 114.676 BayuSkak Subscriber : 446.311 Elle and Jess Subscriber : 12.836
  11. 11. eatandtreats aMrazing dindaps SOME OF OUR BLOGGER INFLUENCERS
  12. 12. SOME OF OUR COMMUNITY @indovidgram | Indonesia Instagram Video Community! Get featured : Video's title + @indovidgram + #indovidgram @skinnyindonesian24 | Andovi da Lopez and Jovial da Lopez. The da Lopez Brothers. Indonesian Vlogs, Skits and the occasional horrible music covers. @nyunyucom | website favorit anak muda. yang penting nggak penting! @TweetRAMALAN | The LARGEST ASTROLOGY in the WORLD. Check Official Instagram: @Tweet_RAMALAN. @malesbangetdotcom | adalah website kesukaan kita semua sejak 2002! @dagelan | :Dagelan-Asikin aja lagiii :D - Biggest meme community on Instagram.
  14. 14. WHERE ARE THE AUDIENCES? Our audience mostly in Indonesia. We are focusing on local community management. Our platform can identifying all the Influencers / Early adopters friends/followers/fans and divide their location into this metrics biggest population 2nd population 3rd population 4th population
  15. 15. WHY GOVIRAL INDONESIA? • the biggest influencers network/buzzer management in Indonesia • flexibility is a must • work with more than 50,000 creative people in digital industry Our solutions are tailored to meet the needs of social media marketer, specifically bring high- value customer to your brand to increase leads, engagement, and virality. • Performance based campaigns are our daily food • not only talking about digital area, but you can utilize the influencers through offline activation • You can ask our influencers to participate, to try, to attend, etc your activations/events • Our specialties: • Fast, flexible, accurate • Performance based campaign • Outstanding campaign strategy
  17. 17. AXA MANDIRI During December, AXA held several campaigns with support specifically by Twitter buzzers in creating awareness, inviting audience to join offline activities, campaign promotion, up to apps download. Beside engagement number, clicks number show good figures from buzzers who are mostly in non personal accounts but have followers within the target audience aimed by AXA campaigns.
  18. 18. BLIBLI.COM KPI: 100,000 clicks & 1,500 engagements  Spreading awareness & inviting people to join #MyBigWish campaign (win trip to Japan & other prizes by shopping min. 500 mio – drawing promotion).  Inviting people to join video challenge to win prizes (smart phones, shopping vouchers, & top 10 most likes/ favorites video will be eligible to get token codes for Japan trip drawing. 4,646,625 exposure (79% from Twitter). 109,713 clicks. 10,108 engagements . Actual result completion 110% on clicks & 674% on engagements.
  19. 19. DANONE MIZONE Mizone’s Twitter campaign mainly to spread awareness of current activity (promotion or event) & to invite people to participate in it. In reaching higher awareness, we utilizes middle twitter buzzers to ensure the exposure number is high & it’s well translated in the result and audience response through RTs, giving the exposure even higher.
  20. 20. GOJEK
  21. 21. CAMPAIGN OBJECTIVE Conclusion We developed a Trending Topic Indonesia on Twitter to trigger a lot of conversations. We developed a video content on Youtube and Instagram for brands awareness and invitation. • Spread information about Counterpain No Pain No Gain event • Invite people to come to the CounterpainIIUSF event at Kota Kasablanka • Part of corporate social responsibility program • Generate conversation on Twitter using hashtag #CounterpainIIUSF • Create creative content about the situation on the spot and publishing on Youtube & Instagram
  22. 22. CONVERSATIONS ON TWITTER STATS #CounterpainIIUSF2015 2,600 #CounterpainIIUSF 8,000
  23. 23. THE MOST IMPACTFUL BUZZ The most impactful on Instagram The most impactful on Youtube The most impactful on Twitter 52.5K likes 350 retwe ets 42K viewe rs The most impactful on Live Tweet 10 retwe ets
  24. 24. CAMPAIGN OBJECTIVE #CUPI is one of PONDS campaign. The main objective of the campaign is deliver the message that “Pipi kenyal setelah cuci muka dengan PONDS”. The KPI Campaign is about to generate 55,000 engagements. @fitrop Likes: 2,849 Comments: 108 Retweet: 85 Favorite: 11 Virality: 9,312 @SheilaRiven Likes: 341 Comments: 10 Retweet: 23 Favorite: 7 Virality: 319 @_wikidiw_ Likes: 4,076 Comments: 26 @devinaureel Likes: 16,184 Comments: 249 @zarryhendrik Likes: 343 Comments: 20 Retweet: 41 Favorite: 4 Virality: 5,733 @SitiJwryh Likes: 394 Comments: 33 Retweet: 2 Favorite: 2 Virality: 319 @vendryana Likes: 1,959 Comments: 40 @ardinhai Likes: 6,471 Comments: 212Campaign Result: 83,076 engagements 4,810,389 exp.
  25. 25. SAMPLE OF SIGNATURE Summarecon Mall Bekasi Launching Campaign. Campaign Strategy: Create hype about Bekasi
  27. 27. WHO ARE THE CLIENTS? Category: Finance, Banking, and Insurance
  28. 28. Category: Consumer Goods WHO ARE THE CLIENTS?
  29. 29. Category: Electronics, Smartphones WHO ARE THE CLIENTS?
  30. 30. Category: Automotive, Transportation WHO ARE THE CLIENTS?
  31. 31. Category: Telecommunication, Technology WHO ARE THE CLIENTS?
  32. 32. Category: Online Commerce WHO ARE THE CLIENTS?
  33. 33. Category: Agency, TV, Event Organizer WHO ARE THE CLIENTS?
  34. 34. we are a magical effect that can make your Brands instantly famous overnight
  35. 35. Goviral Indonesia Ciputra World One, DBS Bank Tower Level 28 Jl. Prof. Dr. Satrio Kav. 3 - 5 Jakarta 12940 Phone: 021 2988 8411 Fax: 021 2988 8201 Email: