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GOVIRAL
INDONESIA
C R E D E N T I A L
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Picture by: bismoaryow
BACKGROUND
G O V I R A L I N D O N E S I A
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GREETING
”Goviral is about Discover, Manage, Build, and Generate. Discover
the right influencers for your brand. Manage ...
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OUR VISION
In Goviral, We believe That
Everyone Has Influence
So we develop “Space” For
Everyone So The Can Show
Creativ...
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OUR MISSION
Is to create an influencer marketing
platform providing excellent service
and promotion solutions that are
b...
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UNITYOKTAFI CREATORGS COMMUNITYGS MARKETINGGS
Mastermind Of Idea Creative Goviral Squad Team Community Solution Goviral ...
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Goviral Squad Team
We focused on recommending, sourcing, and activating the best content creators for
innovative brands ...
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Steps to Success
You explain to us your brand’s message, the audience
you are attempting to reach and what you’d like to...
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CREATIVE PHOTO OR VIDEO
PRODUCTION BRIEF
	
CLIENT
PROJECT NAME
CLIENT NAME
BRAND
PRODUCT
CONTACT INFO
NAME
PHONE
EMAIL...
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• Describe your brief about the project
• Sent the brief to sales@goviral.bz
• This is media placement in influencer’s ...
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CREATIVE PHOTO OR VIDEO
PRODUCTION BRIEF
	
CLIENT
PROJECT NAME
CLIENT NAME
BRAND
PRODUCT
CONTACT INFO
NAME
PHONE
EMAI...
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• Kick off your project inside your Goviral Content Workplace
COMMUNICATE DIRECTLY WITH OUR SALES
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Picture by: elisaolga
O U R
P L A T F O R M
G O V I R A L T E C H N O L O G Y
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INFLUENCER PLATFORM
EVERYONE CAN BE INFLUENCER IN GOVIRAL
Entrepreneurial activities differ substantially depending on ...
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CLIENT PLATFORM
Social media campaign means constantly monitoring the audience, through analytics across our
network, C...
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This Dashboard is specially made by
brand Request to track and gather all
the data need from KOL. Usually this
campaign...
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MOBILE version is faster, because of
the data is already set for mobile
function. .
FASTER
All the activity in mobile i...
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Picture by thirtybucks
OUR PROJECT
G O V I R A L I N D O N E S I A
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OUR CLIENTS
List of Brand that we’ve been collaborate
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OUR CLIENTS
Some of the agencies that we’ve been collaborate
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TEASER CAMPAIGN- 3 MONTHS ACTIVATION (NEWEST CAMPAIGN)
CREATIVE WORKS
#ID EA C T IV E
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AQUA Toni Di Mars
Sample Campaign with Quiz in Instagram : @adaaqua_tonidimars
From 0 follower to 5,780
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CAMPAIGN SAMPLE
#ADAAQUA #ADAAQUA
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AQUA CAMPAIGN :
Campaign about not consuming enough water will effect lack of focus
KPI CPE : 4,500 (Cost Per Engagemen...
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Sample Of Our Campaign in Twitter
SAMPLE CAMPAIGN
#AdaAqua Billboard #AdaAqua #AdaAqua Youtube
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CREATIVE WORKS
View Sample about our Ramadhan
Campaign withAqua in nstagram.
KPI hashtag 20,000 result : 28,500
Sample ...
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PORTFOLIOSample of our campaign IN FACEBOOK
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C A M P A I G N
SAMPLE OF OUR YOUTUBECAMPAIGN
Y O U T U B E
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Picture by: yumnakemal
CASE STUDY
G O V I R A L I N D O N E S I A
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Kehebohan dari meme ini
menghadirkan pendatang baru
dari kancah musik bergenre
dangdut. Biduan cantik itu
bernama iMeyM...
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In the spirit ofthe release of The Angry Birds
Movie, Client decided totake advantage of the
moment by having social me...
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“In an attempt to create word-of-mouth
surrounding the “Mentos Mentors” campaign,
Mentos decided to target social media...
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#SAHABAT
PEGADAIANIn an attempt to create word-of-mouth surrounding the education program about a
new applications that...
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#KAMI
PEREMPUAN
Result : 150% delivery against KPI.
Platform: Twitter
Strategy: Spreading the idea of the meaning to be...
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LET’S
COLLABORATE!
C O N T A C T : S A L E S @ G O V I R A L . B Z
Picture by:
yumnakemal
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CONTACT US
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Goviral Indonesia Profile

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Goviral is a digital promotion solution utilizing word of mouth methods by leveraging networks of influencers which spread across social media, especially twitter. Currently, there are more than 80,000 influencers who have already joined, with a total more than 1,220,000,000 audiences.

Published in: Business, Technology

Goviral Indonesia Profile

  1. 1. 1 2 0 1 7 GOVIRAL INDONESIA C R E D E N T I A L
  2. 2. 2 Picture by: bismoaryow BACKGROUND G O V I R A L I N D O N E S I A
  3. 3. 3 GREETING ”Goviral is about Discover, Manage, Build, and Generate. Discover the right influencers for your brand. Manage all your influencer relationships in one place. Build relationship between brand and influencer network. Generate targeted engagement and actionable report”. UnityOktafi – Chief Marketing Officer
  4. 4. 4 OUR VISION In Goviral, We believe That Everyone Has Influence So we develop “Space” For Everyone So The Can Show Creativity And How Influence They Can Be
  5. 5. 5 OUR MISSION Is to create an influencer marketing platform providing excellent service and promotion solutions that are beneficial to the small business owners to large businesses, provide added value and revenue for the influencers, Creating the best conditions as a point of pride for the work and achievement, Increase awareness and responsibility towards the environment and the social, Help improve development creative industries in Indonesia.
  6. 6. 6 UNITYOKTAFI CREATORGS COMMUNITYGS MARKETINGGS Mastermind Of Idea Creative Goviral Squad Team Community Solution Goviral Squad Network in Brand Goviral Squad MEET OUR TEAM
  7. 7. 7 Goviral Squad Team We focused on recommending, sourcing, and activating the best content creators for innovative brands to tell powerful and engaging short stories or event photo and video. CONTENT Like a “Virus”. Our community team , make sure that the content will shared through influencers, to drive engagement and get what’s the brand objective. VIRAL We work with brands and agencies to create and execute effective campaigns that are powered by our network of prominent influencers. INFLUENCER
  8. 8. 8 Steps to Success You explain to us your brand’s message, the audience you are attempting to reach and what you’d like to achieve through using us Understanding Your Needs Our team carefully matches brands with the right influencers and create strategy resulting in the best possible engagement for your campaign. Our Influencer network creates content that's made specifically for the platform it gets posted to, whether that be Instagram, Facebook, Twitter, YouTube or Blog. Strategy, Influencer and Content Once the content has been approved, it’s broadcasted across our network via social media, whilst our clients sit back and enjoy the results Launch Campaign We provides analytics for both our influencers and brand partners, allowing for retrospective analysis of the campaign's effectiveness as well as live optimization of the campaign as it progresses. Analytics and Monitoring How We Help Your Brand Go Viral?
  9. 9. 9 CREATIVE PHOTO OR VIDEO PRODUCTION BRIEF CLIENT PROJECT NAME CLIENT NAME BRAND PRODUCT CONTACT INFO NAME PHONE EMAIL MAILING ADDRESS DATE: PIC: PROJECT SOCIAL MEDIA PLATFORM | Instagram, Youtube, Twitter,etc CONTENT TYPE | copywrite, photo,video? OBJECTIVE what does the project work to achieve? 1
  10. 10. 10 • Describe your brief about the project • Sent the brief to sales@goviral.bz • This is media placement in influencer’s feed so the price is depend on influencer’s rate • Once you accept our feedback, and sent the media estimate (quotation) to us, yes sure we can start right away
  11. 11. 11 CREATIVE PHOTO OR VIDEO PRODUCTION BRIEF CLIENT PROJECT NAME CLIENT NAME BRAND PRODUCT CONTACT INFO NAME PHONE EMAIL MAILING ADDRESS DATE: PIC: PROJECT SOCIAL MEDIA PLATFORM | Instagram, Youtube, Twitter,etc CONTENT TYPE | copywrite, photo,video? OBJECTIVE what does the project work to achieve? • We have more than 80,000 talented creators • Based on your brief, we will pair your brand with our creators
  12. 12. 12 • Kick off your project inside your Goviral Content Workplace COMMUNICATE DIRECTLY WITH OUR SALES
  13. 13. 13 Picture by: elisaolga O U R P L A T F O R M G O V I R A L T E C H N O L O G Y
  14. 14. 14 INFLUENCER PLATFORM EVERYONE CAN BE INFLUENCER IN GOVIRAL Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship 9 SOCIAL MEDIA PLATFORM Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship 80,269 INFLUENCERS Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship INFLUENCER RECRUITEMENT Never fuss with individual payments , We take care of everything, making sure influencers get paid quickly so you can focus on your campaign HASSLE FREE INFLUENCER PAYMENT
  15. 15. 15 CLIENT PLATFORM Social media campaign means constantly monitoring the audience, through analytics across our network, Client platform help brands to meet their goals by monitoring the campaign real time, anytime, anywhere. Advertiser or Client can see each influencer performance report. PERFORMANCE All report data collect, and can define CPC, CPE and CPA (Cost per Click, Engagement and Acquisition) REPORT DATA To see which content material that engaged, and easily check on the content feeds. CAMPAIGN MATERIAL This is all the statistic data about the campaign. ANALYTICSDATA
  16. 16. 16 This Dashboard is specially made by brand Request to track and gather all the data need from KOL. Usually this campaign related with many KOL photo, video and community involved MADE BY REQUEST KPI or any activity that need to be measure can be added in to this dashboard. MEASUREABLE For more than 200 video submission,, forum , quiz, polls, etc. Cam easily track in this dashboard. EASIER TO TRACK Everyone can access it, anywhere everywhere. Even from mobile, our platform still easily access. MOBILE FRIENDLY BRAND REQUEST PLATFORM Entrepreneurial activitiesdiffersubstantially depending on the typeof organizationand creativity involved. Entrepreneurshipranges inscale from solo. Entrepreneurialactivitiesdiffer substantially depending on thetype of
  17. 17. 17 MOBILE version is faster, because of the data is already set for mobile function. . FASTER All the activity in mobile is updated like the website version, there are no different or late updated. ACTIVITY UPDATED User friendly, because the layout and function is the same with the website version. FRIENDLY So brand and influencer can collaborate anytime, anywhere in Goviral Platform. MONITOR EVERYWHERE MOBILE FRIENDLY Sample of our platform in mobile
  18. 18. 18 Picture by thirtybucks OUR PROJECT G O V I R A L I N D O N E S I A
  19. 19. 19 OUR CLIENTS List of Brand that we’ve been collaborate
  20. 20. 20 OUR CLIENTS Some of the agencies that we’ve been collaborate
  21. 21. 21 TEASER CAMPAIGN- 3 MONTHS ACTIVATION (NEWEST CAMPAIGN) CREATIVE WORKS #ID EA C T IV E
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  23. 23. 23 AQUA Toni Di Mars Sample Campaign with Quiz in Instagram : @adaaqua_tonidimars From 0 follower to 5,780
  24. 24. 24 CAMPAIGN SAMPLE #ADAAQUA #ADAAQUA
  25. 25. 25 AQUA CAMPAIGN : Campaign about not consuming enough water will effect lack of focus KPI CPE : 4,500 (Cost Per Engagement) , Result : CPE : 3,100 (more than KPI) OUR WORKS #ADAAQUA YOUTUBE
  26. 26. 26 Sample Of Our Campaign in Twitter SAMPLE CAMPAIGN #AdaAqua Billboard #AdaAqua #AdaAqua Youtube
  27. 27. 27 CREATIVE WORKS View Sample about our Ramadhan Campaign withAqua in nstagram. KPI hashtag 20,000 result : 28,500 Sample of our campaign in Instagram
  28. 28. 28 PORTFOLIOSample of our campaign IN FACEBOOK
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  30. 30. 30 C A M P A I G N SAMPLE OF OUR YOUTUBECAMPAIGN Y O U T U B E
  31. 31. 31 Picture by: yumnakemal CASE STUDY G O V I R A L I N D O N E S I A
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  41. 41. 41 Kehebohan dari meme ini menghadirkan pendatang baru dari kancah musik bergenre dangdut. Biduan cantik itu bernama iMeyMey dan dia mempopulerkan lagu yang berjudul sama dengan hashtag fenomenal tadi, yakni “Gue Mah Gitu Orangnya”. Video klipnya yang juga di unggah di Youtube sudah ditonton oleh lebih dari 45 ribu orang.
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  43. 43. 43 In the spirit ofthe release of The Angry Birds Movie, Client decided totake advantage of the moment by having social media buzzers engaging in conversations aboutthe film. Client’s presence was taken out of the conversations because the brand wanted toappear as organic as possible. #ANGRYBIRD MOVIE Result : 140% delivery against KPI. Platform: Twitter Strategy : Using Twitter buzzers to post abouthowone should check out Angry Birds Movie on weekend, how people shouldn’t miss out onthis film, and how entertaining the film is. Case Study : People consider the contents worth sharing, hence the highnumbers ofRetWeet and Favorite.
  44. 44. 44 “In an attempt to create word-of-mouth surrounding the “Mentos Mentors” campaign, Mentos decided to target social media as a platform on which the videois vastly shared.” #MENTOS MENTORS Result : 130% delivery against KPI. Platform: Twitterand LINE Strategy Using Twitter Buzzers to tweet about the video along with the link. Contents featured highlight a call-to-actionapproach that could make people interested in checking outwhatthe video offers, and LINE accounts that are specializedin witty, shareable contents to post the link of the video either on their Timeline or personal chat. Case Study : In comparison toother buzzers where the engagement often stops at number of likes and retweets, the premium ones are also able to generate the masses’ comments on their posts.
  45. 45. 45 #SAHABAT PEGADAIANIn an attempt to create word-of-mouth surrounding the education program about a new applications thatcanbe your bestfriendandhelp you no matter in any situation. Basically the apps about pawn shop, but how toeducate people aboutwhats can be used about pawn shop in a goodandeasy to understand contentfrom “Influencer Creator point ofview”. Result : 167% delivery against KPI. Platform: Twitterand YOUTUBE Strategy: Phase 1: Strategy Using TwitterBuzzers to tweet #AdaPegadaian withthe link. Contents featured highlight a call-to-actionapproach that could make people interested in checking out SahabatPegadaianapps , , shareable contents to post the link such as: http://bit.ly/1Y0YWbB(link video Pegadaian) http://bit.ly/1W0PJ5O (link applikasi “SahabatPegadaian” http://bit.ly/1qmIOFG (link videoYoga Arizona) Case Study : Engagement result of this campaignis consistently increase weekdays and weekend. Using funny KOL means everyday is consistency people open the link.
  46. 46. 46 #KAMI PEREMPUAN Result : 150% delivery against KPI. Platform: Twitter Strategy: Spreading the idea of the meaning to be women (pre Kartini day) then on KartiniDay include the videolink. Case Study : More people respondedto the pre-videolaunched phase as they seemed more interested in the buzzers’ personal opinions of #KamiPerempuan(even as far as giving the buzzers some sort of support or words ofencouragement) orcontents that came in the form ofquestions In an attempt to celebrate KartiniDay , Tokopedia came up with a campaign called #KamiPerempuan where females on social media were engaged in a conversation aboutwhatit means tobe a female, which then led to the brandreleasing an inspirational videowhose goal is to remind women of how forceful their roles are in the society.
  47. 47. 47 LET’S COLLABORATE! C O N T A C T : S A L E S @ G O V I R A L . B Z Picture by: yumnakemal
  48. 48. 484 8 CONTACT US

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