Gourmet Ads Advertising Agency Presentation Feb 09

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Gourmet Ads Presentation to Advertising Agencies February 2009.

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Gourmet Ads Advertising Agency Presentation Feb 09

  1. 2. Our goal is to provide a premium advertising destination for food, wine, and beer brands to engage with consumers online
  2. 3. Vertical Advertising Network Powered by
  3. 4. <ul><li>Recipe Websites </li></ul><ul><li>Food Blogs </li></ul><ul><li>User Gen Recipe Sites </li></ul><ul><li>Food Magazine Site </li></ul><ul><li>Food Video Portals </li></ul><ul><li>Restaurant Review sites </li></ul><ul><li>Food Forums </li></ul><ul><li>Cooking Communities </li></ul>Food Glorious Food !
  4. 5. <ul><li>Wine Video Reviews </li></ul><ul><li>Wine Review Sites </li></ul><ul><li>Wine Blogs </li></ul><ul><li>Wine Forums </li></ul><ul><li>Wine Communities </li></ul>It’s all about Wine
  5. 6. <ul><li>provides a niche, yet wide reaching media buy </li></ul><ul><li>advertise where consumers are learning, reading and researching </li></ul>Gourmet Ads…..
  6. 7. High Quality Click High Relevancy Increased Engagement Sales
  7. 8. <ul><li>33.7 million American </li></ul><ul><li>pages per month </li></ul><ul><li>Food – 25.3 million </li></ul><ul><li>Wine – 8.4 million </li></ul><ul><li>American visitors </li></ul><ul><li>approx 3 million </li></ul>Traffic Snapshot
  8. 9. Our Typical Audience <ul><li>Female skew </li></ul><ul><li>27-55 years old </li></ul><ul><li>medium to high income </li></ul><ul><li>household influencer </li></ul>Tap the shoulders of household decision makers
  9. 10. <ul><li>Cooks dinner at home most nights </li></ul><ul><li>Likes to try different & new recipes </li></ul><ul><li>Research recipes and ingredients online </li></ul><ul><li>Drinks wine with dinner at least 2-3 times per week. </li></ul><ul><li>Has purchased quality cookware and appliances </li></ul><ul><li>Likes to dine our regularly </li></ul>Audience Characteristics Online survey (benjaminchristie.com) June 2008
  10. 11. <ul><li>Behavioral Targeting </li></ul><ul><li>Geo Targeting </li></ul><ul><li>Sequential </li></ul><ul><li>Time / Day </li></ul><ul><li>Vertical </li></ul>Targeting Options
  11. 12. 2009 Widget Sponsorship <ul><li>Branded Widget </li></ul><ul><li>Publisher Content ie Recipes </li></ul><ul><li>6 or 12 month sponsorship </li></ul><ul><li>Trafficked through Adify Platform </li></ul><ul><li>100% measureable </li></ul><ul><li>MREC and Sky Scraper </li></ul><ul><li>Low CPM rate </li></ul>
  12. 13. <ul><li>Three new verticals; </li></ul><ul><li>Coffee (including tea) </li></ul><ul><li>Restaurants / Dining </li></ul><ul><li>Barbeque </li></ul>2009 New Verticals
  13. 14. <ul><li>Unique Audience </li></ul><ul><li>Reach Main Grocery Buyer </li></ul><ul><li>Wide range of sites/blogs </li></ul><ul><li>Publisher qualification </li></ul>Key Takeaway Points

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