Enterprise awkwardness

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Enterprises are too often awkward for people to deal with. Enterprise architects and other designers of enterprises should see it as their mission to fight enterprise awkwardness.

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Enterprise awkwardness

  1. 1. Enterprise Awkwardness Dr  John  Gøtze  
  2. 2. Concept  Credit:  Milan  Guenther   Photo:  h8ps://twi8er.com/roscamabbing/status/456337887911743488  
  3. 3. Milan  Guenther:   Enterprises  want  scale  –   selling  to  and  interacJng   with  thousands  or  millions   is  good    
  4. 4. Milan  Guenther:   But  it  tends  to   make  things  worse   when  it  comes  to   dialogues,   behaviour  etc     Most  enterprises   behave  very   awkward  compared   to  humans,   because   relaJonships  are   hard  to  scale.    
  5. 5. Milan  Guenther:   So  how  can  we   leverage  data,   mobile,  services,   experience,  brand,   interac7ons  etc  to   make  enterprises   less  awkward?    
  6. 6. So,  awkward?   #awkward  
  7. 7. h8ps://twi8er.com/JohnRentoul/status/482904367260241920  
  8. 8. #awkwarddesign  
  9. 9. ”By  Design”?   Really?     ”It’s  not  a  bug,  it’s  a  feature!”  ?  
  10. 10. New  Normal,  New  Standards   h8ps://www.youtube.com/watch?v=n-­‐pZj_cPBvw   h8p://blogs.hbr.org/2012/12/when-­‐an-­‐ad-­‐campaign-­‐goes-­‐wrong/  
  11. 11. Enterprise  Awkwardness   -­‐  typically  occurs  when  there  are:   •  Faults  of  Commission   or   •  Faults  of  Omission       Patrick  Hoverstadt,     The  Fractal  OrganizaJon  
  12. 12. Fault  of  Commission  
  13. 13. Fault  of     Omission    
  14. 14. So  …  
  15. 15. Join  Our  Webinar     August  21st  2014   h8p://qualiware.dk/news_events/webinars/ webinar_john_goetze_august_21    
  16. 16. #enterpriseawkwardness   Share  your  examples!   @gotze  

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