Running head: CRAYOLA USABILITY 1Usability Test Plan for www.crayola.comCasey Ferris05/12/2013
CRAYOLA USABILITY 2Table of Contents ABOUT THE TEST 3 OUR OBJECTIVES 3 WHO WE’RE TALKING TO 3 WHAT WE’RE TALKING TO THEM ABOUT 3 WHEN AND WHERE 3 PRE-‐TEST 4 ADULT SCENARIO 1. 5 ADULT SCENARIO 2. 6 CHILD SCENARIO 1. 7 POST-‐TEST 8
CRAYOLA USABILITY 3About the Test Our objectives • Validate navigation structure is explanatory for all ages. • Validate the prioritization of graphics/information for quick access. • Validate printing compatibility. Who we’re talking to This study will include one-‐on-‐one conversations with six participants. This will include three adults who have regular interaction with young children, and three young children. Adults • Megan: 32 y/o female, stay at home mom, Kansas, 3-‐5 hours online daily, expert user • Sue: 57 y/o female, grandmother, Oklahoma, 2-‐4 hours online daily, intermediate user • Sarah: 29 y/o female, preschool teacher, Oklahoma, 2-‐4 hours online daily, expert user Children • Lucy: 3 y/o female, Kansas, 1 hour online daily, beginner user • Nick: 9 y/o male, Kansas, 1 hour online daily, novice user • Chloe: 6 y/o female, Oklahoma, 2 hour online daily, intermediate user What we’re talking to them about • Navigating to crafts and/or coloring pages. • Finding specific Crayola products. • Ease of use. • Age-‐appropriate interaction. When and where • May 11, 2013 • Glenpool, Oklahoma
CRAYOLA USABILITY 4Pre-Test • How would you rate your internet experience level: beginner, intermediate, or expert? • What would you expect to see on the Crayola website? • What might you be searching for when approaching the Crayola website? • Do you have any experience with Crayola products (crayons, markers, etc.)?
CRAYOLA USABILITY 5Adult Scenario 1 You will be entertaining a few young children this afternoon and you decide that you’d like to spend some of that time doing arts and crafts. You’d like something fun and new to the children, so you get online to search. How would you normally start this process? [Allow participant to show you their searching process online] [Direct user to the Crayola home page] Imagine that your search led you to this page, what would you do next? Expected Outcomes • Participants end up in the crafts page. • Participants navigate to the section titled “Inspiration Gallery”. • Participants have their arts and crafts time planned out and are comfortable with what they will be doing with the children. What’s Next • Ask the participants if they like the project(s) they have found. • Ask the participants if they’d likely use the site again in the future.
CRAYOLA USABILITY 6Adult Scenario 2 You are looking for new and/or better products to incorporate into your craft time with children. How would you start your search? [Allow participant to show you their searching process online] [Direct user to the Crayola home page] Imagine that your search led you to this page, what would you do next? Expected Outcomes • Participants end up on the Browse Products page. • Participants are up-‐to-‐date on new products and older ones that they may not have heard of before this test. What’s Next • Ask the participants if they learned of any new/different products. • Ask the participants if they’d likely use the site again in the future.
CRAYOLA USABILITY 7Child Scenario 1 Interaction You are given a certain amount of time that you are allowed to be online and decide that you want to play games and maybe draw. Your mom helps you search for a kid safe place to play and she leaves you on the Crayola site. Where would you click first? [Allow participant to show you where they’d click] [Direct user to the “Kids Playzone” page] Imagine that you ended up on this page, what would you choose to do first? Expected Outcomes • Participants have an enjoyable time playing games. • Participants explore the interactive zones of the site. What’s Next • Ask the participants if they like what they’ve played. • Ask the participants if they’d likely use the site again in the future.
CRAYOLA USABILITY 8Post-Test • Did you find the Crayola website easy to use? • Could you see yourself using the website on a regular basis? • What section of the site would you primarily use? • Did the overall structure of the website feel consistent in design and format?
Running head: CRAYOLA USABILITY 1Usability Test Report for www.crayola.comCasey Ferris05/12/2013
CRAYOLA USABILITY 3Executive Summary What we did Conducted a usability test on the website www.crayola.com. We spoke with 6 Participants Including: 3 adults who have regular interaction with young children 3 young children who are interested in arts and crafts on a computer and not on a computer. We wanted to answer the following questions: • Would adults use the site to print crafts? • Would adults use the site to print coloring pages? • Would adults use the site to learn about new products? • Would children enjoy playing games? • Would children enjoy the interactive story telling and drawing capabilities? What we found What worked • Adults were all pleased with the layout and look of the site. • Adults all said that they’d come back for products, crafts, inspiration, and coloring pages. • Children loved the interactive drawing page. • Children enjoyed the games. What didn’t work • Children had a very hard time finding the playzone area. • The younger children were overwhelmed by the amount of scrolling on the page. • The younger children asked for pictures to depict where to click rather than just words. • Adults complained of the inconsistent pages throughout the site.
CRAYOLA USABILITY 4Adult Scenario 1 Results We asked 3 adults to find crafts and/or coloring pages to entertain a few young children. All of the adults found what they needed and were impressed with the abundance of options. However, all three adults complained about the lack of consistency in the layout and design throughout the site. Here you can see the home page format: And here you can see one of the interior pages:
CRAYOLA USABILITY 5Adult Scenario 2 Results For the second scenario, we asked the adults to search for new products that they could use with their children. All of the adults liked the page for new products, and were able to find products that they thought their children would enjoy. A common complaint was the bar on the side of the products page that categorizes products by age. While they loved the idea, the ages appear to be clickable but they were not. Users would have liked to be able to click on their children’s ages to find products to fit them best.
CRAYOLA USABILITY 6Child Scenario 1 Results We asked the children to play games and have fun in general. We observed them each for 15-‐20 minutes on the site. They all loved the draw online tool: But had a very hard time finding it without help because the only link is tiny at the bottom of the home page:
CRAYOLA USABILITY 7They also all had a difficult time finding the Kids Playzone link. The link is very small and being at the top, they all scrolled down a bit before beginning to look for it, which made it scroll off of the page. All three of the children recommended the Playzone button to be bigger and easier to find. Two of the three children could not read, and thus couldn’t find things themselves. One asked for pictures to help direct them.