W2 a1 cferris

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W2 a1 cferris

  1. 1. Running head: CRAYOLA USABILITY 1Usability Test Plan for www.crayola.comCasey Ferris05/12/2013
  2. 2. CRAYOLA USABILITY 2Table  of  Contents      ABOUT  THE  TEST   3  OUR  OBJECTIVES   3  WHO  WE’RE  TALKING  TO   3  WHAT  WE’RE  TALKING  TO  THEM  ABOUT   3  WHEN  AND  WHERE   3  PRE-­‐TEST   4  ADULT  SCENARIO  1.   5  ADULT  SCENARIO  2.   6  CHILD  SCENARIO  1.   7  POST-­‐TEST   8      
  3. 3. CRAYOLA USABILITY 3About  the  Test    Our  objectives  • Validate  navigation  structure  is  explanatory  for  all  ages.  • Validate  the  prioritization  of  graphics/information  for  quick  access.    • Validate  printing  compatibility.        Who  we’re  talking  to  This  study  will  include  one-­‐on-­‐one  conversations  with  six  participants.  This  will  include  three  adults  who  have  regular  interaction  with  young  children,  and  three  young  children.       Adults  • Megan:  32  y/o  female,  stay  at  home  mom,  Kansas,  3-­‐5  hours  online  daily,  expert  user  • Sue:  57  y/o  female,  grandmother,  Oklahoma,  2-­‐4  hours  online  daily,  intermediate  user  • Sarah:  29  y/o  female,  preschool  teacher,  Oklahoma,  2-­‐4  hours  online  daily,  expert  user     Children  • Lucy:  3  y/o  female,  Kansas,  1  hour  online  daily,  beginner  user  • Nick:  9  y/o  male,  Kansas,  1  hour  online  daily,  novice  user  • Chloe:  6  y/o  female,  Oklahoma,  2  hour  online  daily,  intermediate  user    What  we’re  talking  to  them  about  • Navigating  to  crafts  and/or  coloring  pages.  • Finding  specific  Crayola  products.  • Ease  of  use.    • Age-­‐appropriate  interaction.      When  and  where  • May  11,  2013  • Glenpool,  Oklahoma        
  4. 4. CRAYOLA USABILITY 4Pre-­Test    • How  would  you  rate  your  internet  experience  level:  beginner,  intermediate,  or  expert?  • What  would  you  expect  to  see  on  the  Crayola  website?  • What  might  you  be  searching  for  when  approaching  the  Crayola  website?  • Do  you  have  any  experience  with  Crayola  products  (crayons,  markers,  etc.)?      
  5. 5. CRAYOLA USABILITY 5Adult  Scenario  1    You  will  be  entertaining  a  few  young  children  this  afternoon  and  you  decide  that  you’d  like  to  spend  some  of  that  time  doing  arts  and  crafts.  You’d  like  something  fun  and  new  to  the  children,  so  you  get  online  to  search.  How  would  you  normally  start  this  process?  [Allow  participant  to  show  you  their  searching  process  online]  [Direct  user  to  the  Crayola  home  page]  Imagine  that  your  search  led  you  to  this  page,  what  would  you  do  next?              Expected  Outcomes    • Participants  end  up  in  the  crafts  page.  • Participants  navigate  to  the  section  titled  “Inspiration  Gallery”.  • Participants  have  their  arts  and  crafts  time  planned  out  and  are  comfortable  with  what  they  will  be  doing  with  the  children.    What’s  Next  • Ask  the  participants  if  they  like  the  project(s)  they  have  found.  • Ask  the  participants  if  they’d  likely  use  the  site  again  in  the  future.    
  6. 6. CRAYOLA USABILITY 6Adult  Scenario  2    You  are  looking  for  new  and/or  better  products  to  incorporate  into  your  craft  time  with  children.  How  would  you  start  your  search?  [Allow  participant  to  show  you  their  searching  process  online]  [Direct  user  to  the  Crayola  home  page]  Imagine  that  your  search  led  you  to  this  page,  what  would  you  do  next?              Expected  Outcomes    • Participants  end  up  on  the  Browse  Products  page.  • Participants  are  up-­‐to-­‐date  on  new  products  and  older  ones  that  they  may  not  have  heard  of  before  this  test.    What’s  Next  • Ask  the  participants  if  they  learned  of  any  new/different  products.  • Ask  the  participants  if  they’d  likely  use  the  site  again  in  the  future.    
  7. 7. CRAYOLA USABILITY 7Child  Scenario  1  Interaction  You  are  given  a  certain  amount  of  time  that  you  are  allowed  to  be  online  and  decide  that  you  want  to  play  games  and  maybe  draw.  Your  mom  helps  you  search  for  a  kid  safe  place  to  play  and  she  leaves  you  on  the  Crayola  site.  Where  would  you  click  first?  [Allow  participant  to  show  you  where  they’d  click]  [Direct  user  to  the  “Kids  Playzone”  page]  Imagine  that  you  ended  up  on  this  page,  what  would  you  choose  to  do  first?            Expected  Outcomes    • Participants  have  an  enjoyable  time  playing  games.    • Participants  explore  the  interactive  zones  of  the  site.    What’s  Next  • Ask  the  participants  if  they  like  what  they’ve  played.  • Ask  the  participants  if  they’d  likely  use  the  site  again  in  the  future.    
  8. 8. CRAYOLA USABILITY 8Post-­Test    • Did  you  find  the  Crayola  website  easy  to  use?    • Could  you  see  yourself  using  the  website  on  a  regular  basis?  • What  section  of  the  site  would  you  primarily  use?  • Did  the  overall  structure  of  the  website  feel  consistent  in  design  and  format?      
  9. 9. Running head: CRAYOLA USABILITY 1Usability Test Report for www.crayola.comCasey Ferris05/12/2013
  10. 10. CRAYOLA USABILITY 2Table  of  Contents  EXECUTIVE  SUMMARY   3  ADULT  SCENARIO  1  RESULTS   4  ADULT  SCENARIO  2  RESULTS   5  CHILD  SCENARIO  1  RESULTS   6          
  11. 11. CRAYOLA USABILITY 3Executive  Summary    What  we  did  Conducted  a  usability  test  on  the  website  www.crayola.com.    We  spoke  with  6  Participants  Including:  3  adults  who  have  regular  interaction  with  young  children  3  young  children  who  are  interested  in  arts  and  crafts  on  a  computer  and  not  on  a  computer.    We  wanted  to  answer  the  following  questions:  • Would  adults  use  the  site  to  print  crafts?  • Would  adults  use  the  site  to  print  coloring  pages?  • Would  adults  use  the  site  to  learn  about  new  products?  • Would  children  enjoy  playing  games?  • Would  children  enjoy  the  interactive  story  telling  and  drawing  capabilities?    What  we  found  What  worked    • Adults  were  all  pleased  with  the  layout  and  look  of  the  site.  • Adults  all  said  that  they’d  come  back  for  products,  crafts,  inspiration,  and  coloring  pages.  • Children  loved  the  interactive  drawing  page.    • Children  enjoyed  the  games.  What  didn’t  work  • Children  had  a  very  hard  time  finding  the  playzone  area.    • The  younger  children  were  overwhelmed  by  the  amount  of  scrolling  on  the  page.    • The  younger  children  asked  for  pictures  to  depict  where  to  click  rather  than  just  words.  • Adults  complained  of  the  inconsistent  pages  throughout  the  site.        
  12. 12. CRAYOLA USABILITY 4Adult  Scenario  1  Results  We  asked  3  adults  to  find  crafts  and/or  coloring  pages  to  entertain  a  few  young  children.  All  of  the  adults  found  what  they  needed  and  were  impressed  with  the  abundance  of  options.  However,  all  three  adults  complained  about  the  lack  of  consistency  in  the  layout  and  design  throughout  the  site.    Here  you  can  see  the  home  page  format:    And  here  you  can  see  one  of  the  interior  pages:    
  13. 13. CRAYOLA USABILITY 5Adult  Scenario  2  Results  For  the  second  scenario,  we  asked  the  adults  to  search  for  new  products  that  they  could  use  with  their  children.  All  of  the  adults  liked  the  page  for  new  products,  and  were  able  to  find  products  that  they  thought  their  children  would  enjoy.  A  common  complaint  was  the  bar  on  the  side  of  the  products  page  that  categorizes  products  by  age.  While  they  loved  the  idea,  the  ages  appear  to  be  clickable  but  they  were  not.  Users  would  have  liked  to  be  able  to  click  on  their  children’s  ages  to  find  products  to  fit  them  best.            
  14. 14. CRAYOLA USABILITY 6Child  Scenario  1  Results  We  asked  the  children  to  play  games  and  have  fun  in  general.  We  observed  them  each  for  15-­‐20  minutes  on  the  site.    They  all  loved  the  draw  online  tool:    But  had  a  very  hard  time  finding  it  without  help  because  the  only  link  is  tiny  at  the  bottom  of  the  home  page:    
  15. 15. CRAYOLA USABILITY 7They  also  all  had  a  difficult  time  finding  the  Kids  Playzone  link.  The  link  is  very  small  and  being  at  the  top,  they  all  scrolled  down  a  bit  before  beginning  to  look  for  it,  which  made  it  scroll  off  of  the  page.      All  three  of  the  children  recommended  the  Playzone  button  to  be  bigger  and  easier  to  find.  Two  of  the  three  children  could  not  read,  and  thus  couldn’t  find  things  themselves.  One  asked  for  pictures  to  help  direct  them.    

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