GMA Small Business Success Series - Social Media


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On May 24 2011, Mitch Miles of The 26.2 Group shared ABC's and 123's of Social Media for Small Business as a part of the Guilford Merchants Association Small Business Success Series.

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  • In fact, we are separated from the other animals because we have phenomenal social skills that enable us to teach, learn, sympathize, emote, and build cultures, institutions, and the complex mental scaffolding of civilizations. Who are we? We are like spiritual Grand Central stations. We are junctions where millions of sensations, emotions, and signals interpenetrate every second. We are communications centers, and through some process we are not close to understanding, we have the ability to partially govern this traffic—to shift attention from one thing to another, to choose and commit. We become fully ourselves only through the ever- richening interplay of our networks. We seek, more than anything else, to establish deeper and more complete connections.
  • 50% of members are from outside the US - user guides – check them out
  • 50% of members are from outside the US - user guides – check them out
  • 50% of members are from outside the US - user guides – check them out
  • GMA Small Business Success Series - Social Media

    1. 1. <ul><li>Guilford Merchants Association </li></ul><ul><li>Greensboro, NC </li></ul>Small Business Success Series Seminar
    2. 5. Relationships Matter
    3. 6. People Matter
    4. 7. LinkedIn (2003) – 8 Facebook (2004) - 7 YouTube (2005) 6 Twitter (2006) - 5 SlideShare (2006) - 5 They're just kids …
    5. 9. &quot;ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN&quot; by Robert Fulghum . <ul><li>Share everything. </li></ul><ul><li>Play fair </li></ul><ul><li>Don't hit people </li></ul><ul><li>Say you're sorry when you hurt somebody. </li></ul><ul><li>Wash your hands before you eat . </li></ul><ul><li>Flush. Take a nap every afternoon. </li></ul><ul><li>When you go out in the world, watch out for traffic , hold hands and stick together. </li></ul><ul><li>Clean up your own mess. </li></ul>
    6. 10. You can be more successful in 2 Months by becoming really interested in the success of others than you can in 2 Years trying to get other people interested in your success! - Dale Carnegie
    7. 11. “ You've got two ears and one mouth which means that you should listen twice as much as you talk.”
    8. 12. Our lives and success are directly related to the quality of the people around us.
    9. 13. Begin thinking in terms of “Keywords” What are 5 “keywords” that describe your business? <ul><li>Connections </li></ul><ul><li>Partnership </li></ul><ul><li>Networker </li></ul><ul><li>Referrals </li></ul><ul><li>Storyteller </li></ul>
    10. 15. BFF FYI OMG Wassup LA-LA LAND
    11. 19. &quot;The reality of education is that people learn from people they love. But if you mention the word love at a congressional hearing, they look at you like you're Oprah,&quot; he says. We seek, more than anything else, to establish deeper and more complete connections.
    12. 20. From Brian Solis
    13. 21. @websuccessdiva social media is only one ingredient in your bigger marketing recipe.
    14. 22. Would you like to refer clients to one another? email received from a “trusted friend&quot;
    15. 23. What was I thinking? What was going on in my mind? What was I going to do about it? What did I do about it? What were the steps I took?
    16. 26. NO Responses from Referral Key
    17. 27. July 2010?
    18. 28. I G o o g l e d the term - Referral Key
    19. 29. I G o o g l e d – online referral system
    20. 32. 438 extole twitter followers
    21. 33. 58 uRefer twitter followers
    22. 34. 561 extole Facebook “fans”
    23. 35. 70 uRefer Facebook “Fans”
    24. 36. 3 uRefer YouTube Videos
    25. 37. 1 Extole YouTube Video
    26. 44. Received an answer from the C0-Founder and CEO of Buzz Referrals.
    27. 45. I Googled the Business and then I placed Business name into various social medias .
    28. 46. 3 uRefer SlideShare Presentations
    29. 48. 0 Extole SlideShare Presentations
    30. 49. So What’s YOUR Verdict?
    31. 50. Raise Your Hands for
    32. 51. Raise Your Hands for
    33. 53. Overview of 5 Key Social Media Channels for Your Small Business
    34. 55. NOT Your business is what You say… Your business is what SAY!
    35. 56. Google Alerts Search Engine
    36. 57. Example Google Alert Search Engine
    37. 59. Don’t Forget: You’re business is like a needle in a haystack …
    38. 60. Your Business must have a Google Account www. g o o g l
    39. 61. Google is everywhere …
    40. 63. People buy from and do business with people they like , trust and connect with , so keep in mind the following when making your first impression online …
    41. 64. Keep your sleeves on … No Full Body Shots … Show your entire face …
    42. 66. No Avatars No Sunglasses Always Smile!
    43. 68. Please NO
    44. 69. <ul><li>Over 1 billion facebook posts everyday. </li></ul><ul><li>Over 75% Check facebook Once a Day . </li></ul><ul><li>Median age of facebook is 38 (48 in USA) </li></ul><ul><li>200+ Million access FB over their phones </li></ul><ul><li>61% of Facebook users are age 35 or older . </li></ul><ul><li>Members over the age of 55 grew 513% (2010) </li></ul>Key Facts
    45. 70. <ul><li>Page Name </li></ul><ul><li>• Vanity URL </li></ul><ul><li>• Default Tab </li></ul><ul><li>• Profile Photo </li></ul><ul><li>• Company Info </li></ul>Keys to Setting Up Your Facebook Business Page
    46. 71. <ul><li>Over 45 million monthly users </li></ul><ul><li>Over 90 million monthly pageviews </li></ul><ul><li>Can upload PowerPoint, OpenOffice and PDF presentations </li></ul><ul><li>70% of Users Have a College Degree </li></ul>Key Facts
    47. 72. <ul><li>Sharing presentations </li></ul><ul><li>Research </li></ul><ul><li>Sharing ideas </li></ul><ul><li>Connecting with others </li></ul><ul><li>Generating business leads. </li></ul><ul><li>*SlideShare supports documents, pdf’s, and videos. </li></ul>45 mn every month for:
    48. 73. <ul><li>Over 55mn tweets are written every day </li></ul><ul><li>300,000 new users a day </li></ul><ul><li>97% of users have less than 100 followers </li></ul><ul><li>75% of traffic comes from outside of Twitter </li></ul><ul><ul><li>Apps, Links, Mentions, Facebook, etc. </li></ul></ul><ul><li>Twitter usage via mobile browsers was up 347% </li></ul>Key Facts
    49. 74. <ul><li>3rd Largest Search Engine. Google is #1 Facebook is #2 </li></ul><ul><li>Owned by Google </li></ul><ul><li>2+ Billion Views a Day </li></ul><ul><li>Over 24 hrs of video uploaded every minute. </li></ul><ul><li>Average person spends 15 minutes per day on YouTube. </li></ul><ul><li>70% of the activity on YouTube comes from outside US </li></ul>Key Facts
    50. 75. 100+ Million Members in 200 Countries
    51. 76. Median age of LinkedIn is % LinkedIn’s users are aged 35 or older. % are college educated
    52. 77. <ul><ul><li>1 st Degree – personal, immediate network. </li></ul></ul><ul><ul><li>2 nd Degree – connected to at least one member of your 1 st degree to introduce you. </li></ul></ul><ul><ul><li>3 rd Degree – connected to at least one member of your 2 nd degree connection. </li></ul></ul>
    53. 78. <ul><li>Professional Profile Photo </li></ul><ul><li>Profile Summary with Specialties </li></ul><ul><li>Obtain at least 3 Recommendations </li></ul><ul><li>Education History </li></ul><ul><li>Current Employment Position </li></ul><ul><li>2 Past Employment Positions </li></ul><ul><li> </li></ul>100% Profile
    54. 79. <ul><li>Complete Your Personal Profile </li></ul><ul><li>Grow Your Personal Network First </li></ul><ul><li>Join Industry/Professional Groups </li></ul><ul><li>ASK and ANSWER QUESTIONS </li></ul><ul><li>Seek Introductions </li></ul><ul><li>Gather Recommendations </li></ul><ul><li>Create a Business Profile </li></ul><ul><li> </li></ul>Top Priorities
    55. 80. Create Your Business/Company Profile
    56. 83. MOBILE is only going to get better … TABLETS Will only get better …
    57. 84. Remember: Relationships Matter Social Media is only one ingredient in your marketing recipe.
    58. 85. Questions & Answers Social Media
    59. 86. JUST JUMP IN
    60. 87. For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following mitchmiles - Twitter - Web - LinkedIn [email_address] - Web Thank You!