ARA - Abc’s & 123’s of Social Media Part 1


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American Rental Association

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  • I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel. 
  • ARA - Abc’s & 123’s of Social Media Part 1

    1. 1. A B C ’ s & 1 2 3 ’ s of SOCIAL MEDIA American Rental Association of North Carolina Greensboro, NC December 1st 2011
    2. 2. Social Media Training Mitch Miles The 26.2 Group
    3. 4. Relationships Matter
    4. 6. From Brian Solis
    5. 7. Begin thinking in terms of “Keywords” What are 5 “keywords” that describe your business?
    6. 8. BFF FYI OMG Wassup LA-LA LAND
    7. 12. &quot;ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN&quot; by Robert Fulghum . <ul><li>Share everything. </li></ul><ul><li>Play fair </li></ul><ul><li>Don't hit people </li></ul><ul><li>Say you're sorry when you hurt somebody. </li></ul><ul><li>Wash your hands before you eat . </li></ul><ul><li>Flush. Take a nap every afternoon. </li></ul><ul><li>When you go out in the world, watch out for traffic , hold hands and stick together. </li></ul><ul><li>Clean up your own mess. </li></ul>
    8. 13. Don’t Forget: You’re business is like a needle in a haystack …
    9. 14. NOT is what You say… it’s what SAY !
    10. 15. Google is everywhere …
    11. 16. Your Business Needs a Google Account
    12. 18. You can be more successful in 2 Months by becoming really interested in the success of others than you can in 2 Years trying to get other people interested in your success! - Dale Carnegie
    13. 19. “ You've got two ears and one mouth which means that you should listen twice as much as you talk.”
    14. 20. Google Alerts Search Engine
    15. 22. Remember: Relationships Matter Social Media is only one ingredient in your marketing recipe.