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Systems, options, features and benefits of Content Management systems for the Public Sector
A good CMS is the core of successful digital engagement and can facilitate Channel Shift and a Single Customer View.
Your CMS should be able to deliver content that is created by a variety of people in a variety of systems, delivered to a range of channels. With UK Laptop ownership at 61%, Games consoles at 52% and smartphones at 39%, being able to publish content (like videos, events, news, images and Social Media) to all these and more devices from one platform is vital.
As people adopt their channels of choice, organisations can reduce costs and improve service delivery with; Simpler automated processes, Providing a self-service, Improve customer service, Understand analytical insight, Deliver a Single Customer View.
Ensuring you have the tool to integrate at the API level is vital to business operation. These include integrating with SaaS Systems and Hosted Systems as well as the growing number of Social Media channels.