Conducting a website review and implementing resultsfor increased customer engagement and conversionsor less is more      ...
AgendaWebsite content auditUnderstanding your top tasksOrganising your website structureUnderstanding top tasksDefining us...
Website content audit   •   Use analytics to discover dead content   •   Rank the popularity of the remaining pages   •   ...
Understanding your top tasks                               4
Organising your website structure   5
6
Defining user journeys       •   Optimum route to conversion       •   Short and simple       •   Test and refine journey ...
User experience and design                             8
Launch and promote      •   Search Engine Optimisation (SEO)      •   Social Media promotion      •   Pay Per Click (PPC  ...
Usability testing   1. Quantitative   MVT and analysis   2. Qualitative   Remote user testing                         10
Define               user             journeysUse multi-                         Test with variate                        ...
Conducting a website review whitepaper                 Download now    www.gossinteractive.com/website-review-guide       ...
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Conducting a website review

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Conducting a website review and implementing results for increased customer engagement and conversions

or less is more

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Conducting a website review

  1. 1. Conducting a website review and implementing resultsfor increased customer engagement and conversionsor less is more 1
  2. 2. AgendaWebsite content auditUnderstanding your top tasksOrganising your website structureUnderstanding top tasksDefining user journeysUser experience and designMigrating contentLaunch and promotionUsability testingWhat to do now 2
  3. 3. Website content audit • Use analytics to discover dead content • Rank the popularity of the remaining pages • Analyse external and internal search terms • Ensure your goal pages are carefully monitored • See where people drop out of the funnel 3
  4. 4. Understanding your top tasks 4
  5. 5. Organising your website structure 5
  6. 6. 6
  7. 7. Defining user journeys • Optimum route to conversion • Short and simple • Test and refine journey and conversion rates 7
  8. 8. User experience and design 8
  9. 9. Launch and promote • Search Engine Optimisation (SEO) • Social Media promotion • Pay Per Click (PPC • Email • Offline material 9
  10. 10. Usability testing 1. Quantitative MVT and analysis 2. Qualitative Remote user testing 10
  11. 11. Define user journeysUse multi- Test with variate livetesting to subjects refine Use analytics to gain insight 11
  12. 12. Conducting a website review whitepaper Download now www.gossinteractive.com/website-review-guide 12

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