1.
How do we use Lean
Startup in service
development
@ Tampere Goes Agile 2013 - Marko Taipale

2.
3 levels of knowing

3.
Build-Measure-Learn

4.
2 things that we develop
Business & Customers
Product / Service

5.
“Real life”
Concept
Business
model
Validation
Lessons
Learned
Hypotheses
Experiments
Out-Of-TheBuilding

6.
All starts from concept(s)
Concept

7.
Then the business model
Business
model

8.
Lean Canvas

9.
Business
model
Business
Hypotheses
Business
Experiments
3 levels

10.
Customer Development

11.
My way
Customer - Problem fit: Who is my customer, what is the problem?
Problem - Solution fit: Will my solution fix the problem?
Solution - Market fit: Is there a market for my solution?
Scale: How do I scale?

12.
Experiments
Forming an
experiment

13.
Given-When-Then

14.
Example
Given Gosei has visibility in internet
When I google “Gosei”
Then gosei.fi is #1 in the search results

15.
Example
Given Gosei has visibility in internet
Assumption
When I google “Gosei”
Experiment
Then gosei.fi is #1 in the search results Validation

16.
Out-Of-TheBuilding
Out of the building

17.
We do this everyday

18.
Validation board
Validation
Lessons
Learned

19.
Model
Customers
CP fit
Reality
PS fit
PM fit
Hypos
Assumptions
Our understanding
Riskiest !
assumption
Success criteria
Experiment Out of the building
Results
Validated Learnings

20.
Validity / Reliability

21.
Concept
Business
model
Hypotheses
Experiments
Out-Of-TheBuilding
Validation
Hypotheses
Experiments
Lessons
Learned

22.
Summary
•
Customer-Problem fit before Solution-X fit
•
Iterate both in business and solution level
•
There is a difference in deliberate experimentation
and “trying out stuff”

23.
marko.taipale@gosei.fi
+358-40-57-86-447
@markotaipale