SlideShare a Scribd company logo
1 of 42
PAZARLAMA DAHİLERİ
Görkem Ünel,
Sales Director Turkey
May 2016
Retargeting Teknolojileri
Trendyol’da Çalışıyor
İstanbul’da Yaşıyor
Ankaralı
Arnavutköy’de Bulunmuş
Copyright © 2016 Criteo
Tıklama alanları
Copyright © 2016 Criteo
Cinsiyete göre
Copyright © 2016 Criteo
Arama sorguları
Copyright © 2016 Criteo
Arama sorguları
Copyright © 2016 Criteo
Süpermarketler
Copyright © 2016 Criteo
Otobüsler
Copyright © 2016 Criteo
Stadyum
Copyright © 2016 Criteo
Tuvaletler
Copyright © 2016 Criteo
Dogru Kisi
Copyright © 2016 Criteo
Dogru Kisi
retargeting
retargeting
retargeting
re-targeting
Online-Shop
BUY
Online-Shop
BUY BUY BUY
Retargeting
A user sees classified
ads on your
website…
1
...then browses the
internet
2
Criteo displays a
personalized banner
to the user
3
After a click on the
banner the user goes
back to your website
4
Powered by
retargeting
%
User surfs
in your app
… Then opens a new app and
sees a targeted ad
User clicks and deeplinks to a
product « page » in your app
Mobile In-App
HOW DOES IT WORK ?
1 amount
Personalization
based on data:2
2 run time
3 interest rate
4 monthly payment
3
4
Personalization based on data
+ when
personalization is
not possible,
campaign can be
setup without feed
or data
copyright © Criteo 2015
SHOWCASE
24
11.000+
YAYINCI1
130+ ÜLKE1 1,06 milyar
AYLIK ERİŞİM3
8.500+
REKLAM
VEREN1
1- Criteo Mart 2015
%90
TUTMA
ORANI2
| 2- Yıllık verim 2014 | 3- comScore MMX, Mart 2015
Yayıncı
and much
more…
Global presence 2016
31 offices 130+ countries
MADRID
BARCELONA
LONDON
PARIS
AMSTERDAM
ISTANBUL
MILAN
STOCKHOLM
MOSCOW
SYDNEY
CHICAGO
PALO ALTO
SF
SAO PAULO
MIAMI
DUBAI
NEW YORK
BOSTON
OSAKA
TOKYO
SEOUL
BEIJING
SINGAPORE
MUNICH
Copyright © 2016 Criteo
Criteo Summit
Copyright © 2016 Criteo
Criteo Istanbul
Copyright © 2016 Criteo
Criteo Istanbul
The right user, at the right time, with the right message
CPC model – only pay for engagement, awareness is free
Prediction
engine
Chooses the right users / advertiser /
publisher
Recommendation
engine
Chooses the right products
Darwin
engine
Chooses the right look and feel for the
banners
BUY
Banners
‘DARWIN’
BANNER SETS
CONTAINS 600+ BANNERS
OPTIMIZED IN REAL-TIME
TO SELECT THE BEST
POSSIBLE
COMBINATION
Campaign-Setup
Product Feed Specs
• product-ID (id)
• product-name (name)
• product-URL (producturl)
• small image URL (smallimage)
• price (price)
• description (description)
• availability (instock)
• category ID1 (categoryid1)
• Possible additional information:
• large image URL (bigimage)
• recommended retail price (retailprice)
• discount (discount),
• recommendable (recommendable)
• category ID2 (categoryid2) and categroyID3 (categoryid3)
Campaigns with product feed: all input for the banners should be
in the feed:
The feed should be in csv or xml format and should be updated on
a regular basis. Supported transfer protocols are HTTP und FTP.
MANDATORY MANDATORYMANDATORY
MANDATORYMANDATORY
Campaign-Setup
Pixel implementation
Homepage-TagCategory-/Listing-Tag
Product-Tag
Basket-Tag
Sales-Tag
+ different setups
for special sectors
Campaign-Setup
Pixel implementation
MANDATORY
Ecommerce & Travel:
<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script>
<script type="text/javascript">
window.criteo_q = window.criteo_q || [];
window.criteo_q.push(
{ event: "setAccount", account: 16593 },
{ event: "setHashedEmail", email: "MD5-hashed email address" },
{ event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" },
{ event: "viewHome" }
);
</script>
Homepage-Tag
Campaign-Setup
Pixel implementation
MANDATORY
Ecommerce:
<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script>
<script type="text/javascript">
window.criteo_q = window.criteo_q || [];
window.criteo_q.push(
{ event: "setAccount", account: 16593 },
{ event: "setHashedEmail", email: "MD5-hashed email address" },
{ event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" },
{ event: "viewList", item: ["First item id", "Second item id", "Third item id"] }
);
</script>
Travel:
{ event: "viewSearch", checkin_date:"YYYY-MM-DD", checkout_date:"YYYY-MM-DD"}
MANDATORY
Campaign-Setup
Pixel implementation
Product-Tag
Ecommerce:
<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true">
</script> <script type="text/javascript">
window.criteo_q = window.criteo_q || [];
window.criteo_q.push(
{ event: "setAccount", account: 16593 },
{ event: "setHashedEmail", email: "MD5-hashed email address" },
{ event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" },
{ event: "viewItem", item: "Your item id" } ); </script>
Travel:
{ event: "viewItem", item: "Your item id", nbra: "Number of Adults", nbrc: "Number of
children" },
{ event: "viewSearch", checkin_date:"YYYY-MM-DD", checkout_date:"YYYY-MM-DD"}
Campaign-Setup
Pixel implementation
MANDATORY
Basket-Tag
Ecommerce & Travel:
<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script>
<script type="text/javascript">
window.criteo_q = window.criteo_q || [];
window.criteo_q.push(
{ event: "setAccount", account: 16593 },
{ event: "setHashedEmail", email: "MD5-hashed email address" },
{ event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" },
{ event: "viewBasket", item: [
{ id: "First item id", price: First item unit price, quantity: First item quantity},
{ id: "Second item id", price: Second item unit price, quantity: Second item quantity}
/* add a line for each item in the user's cart*/
]});
</script>
Campaign-Setup
Pixel implementation
MANDATORY
Sales-Tag
Ecommerce & Travel:
<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true">
</script> <script type="text/javascript">
window.criteo_q = window.criteo_q || [];
window.criteo_q.push(
{ event: "setAccount", account: 16593 },
{ event: "manualDising" },
{ event: "setHashedEmail", email: "MD5-hashed email address" },
{ event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" },
{ event: "trackTransaction" , id: "Transaction Id", new_customer: 1 if first purchase or 0 if
not, deduplication: 1 if attributed to Criteo or 0 if not, item: [
{ id: "First item id", price: First item unit price, quantity: First item quantity },
{ id: "Second item id", price: Second item unit price, quantity: Second item quantity }
/* add a line for each item in the user's cart */ ]}); </script>
Copyright © 2016 Criteo
Yeni Dünya
Cross device is a reality
Average # of devices per person by country
USA 3.01
Canada 2.71
Germany 3.11
UK 2.71
APAC >42
Source:
1Sophos – January 2013
2CMO Innovation editors – July 2014 Source: Cisco VNI Global IP Traffic Forcast, 2012-2017
By 2017, every internet user
will have 5 devices
Multi-device usage is growing
«
Cross device: exact match
CLIENT
Device #1
Paul@email.com
Paul@email.com
Device #2
Paul@email.com
32312c1b68
“Email is anonymized”
(hashed)
“Email is anonymized”
(hashed)
32312c1b68
Paul@email.com
Linked through
cross device
32312c1b68
Thank you!

More Related Content

Similar to Pazarlama Dahileri 2016 - Haliç Üniversitesi

Benefits of Google Tag Manager
Benefits of Google Tag ManagerBenefits of Google Tag Manager
Benefits of Google Tag ManagerPhil Pearce
 
INRDealsAPIDocumentation.pdf
INRDealsAPIDocumentation.pdfINRDealsAPIDocumentation.pdf
INRDealsAPIDocumentation.pdfVinitPal11
 
ANTS Programmatic Agency - Credential
ANTS Programmatic Agency - CredentialANTS Programmatic Agency - Credential
ANTS Programmatic Agency - CredentialANTS
 
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic
Developing enterprise ecommerce solutions using hybris by Drazen NikolicDeveloping enterprise ecommerce solutions using hybris by Drazen Nikolic
Developing enterprise ecommerce solutions using hybris by Drazen Nikolicyoungculture
 
Fórum 2022 | Estamos vivendo uma revolução, bem vindos a era da Inteligência ...
Fórum 2022 | Estamos vivendo uma revolução, bem vindos a era da Inteligência ...Fórum 2022 | Estamos vivendo uma revolução, bem vindos a era da Inteligência ...
Fórum 2022 | Estamos vivendo uma revolução, bem vindos a era da Inteligência ...E-Commerce Brasil
 
QR Code Campaign Tracking
QR Code Campaign TrackingQR Code Campaign Tracking
QR Code Campaign TrackingDaniel McKean
 
Connect the Dots: Multi-Attribution Reporting Tips
Connect the Dots: Multi-Attribution Reporting TipsConnect the Dots: Multi-Attribution Reporting Tips
Connect the Dots: Multi-Attribution Reporting TipsAdrian Vender
 
Advanced Remarketing in Google Analytics Using CRM Data
Advanced Remarketing in Google Analytics Using CRM DataAdvanced Remarketing in Google Analytics Using CRM Data
Advanced Remarketing in Google Analytics Using CRM Datametricmogul
 
Pavel Golubev (Appodeal), White Nights 2015
Pavel Golubev (Appodeal), White Nights 2015 Pavel Golubev (Appodeal), White Nights 2015
Pavel Golubev (Appodeal), White Nights 2015 White Nights Conference
 
Omniconvert Platform Presentation
Omniconvert Platform PresentationOmniconvert Platform Presentation
Omniconvert Platform PresentationValentin Radu
 
Usando metodologías ágiles en UX
Usando metodologías ágiles en UX Usando metodologías ágiles en UX
Usando metodologías ágiles en UX Paradigma Digital
 
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Be...
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Be...Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Be...
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Be...youngculture
 
Custom Programming and Development for Volusion
Custom Programming and Development for VolusionCustom Programming and Development for Volusion
Custom Programming and Development for VolusionOptimum 7
 
Periscopix presentation
Periscopix presentationPeriscopix presentation
Periscopix presentationJamieCluett
 
What is a Digital Experience Platform (DXP)?
What is a Digital Experience Platform (DXP)?What is a Digital Experience Platform (DXP)?
What is a Digital Experience Platform (DXP)?Ari-Pekka Koponen
 
Abandoned carts
Abandoned cartsAbandoned carts
Abandoned cartsNetmera
 

Similar to Pazarlama Dahileri 2016 - Haliç Üniversitesi (20)

Tracking across devices
Tracking across devices Tracking across devices
Tracking across devices
 
Benefits of Google Tag Manager
Benefits of Google Tag ManagerBenefits of Google Tag Manager
Benefits of Google Tag Manager
 
INRDealsAPIDocumentation.pdf
INRDealsAPIDocumentation.pdfINRDealsAPIDocumentation.pdf
INRDealsAPIDocumentation.pdf
 
ANTS Programmatic Agency - Credential
ANTS Programmatic Agency - CredentialANTS Programmatic Agency - Credential
ANTS Programmatic Agency - Credential
 
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic
Developing enterprise ecommerce solutions using hybris by Drazen NikolicDeveloping enterprise ecommerce solutions using hybris by Drazen Nikolic
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic
 
Avinash Kaushikaccountable Advertising Auto News Oct08
Avinash Kaushikaccountable Advertising Auto News Oct08Avinash Kaushikaccountable Advertising Auto News Oct08
Avinash Kaushikaccountable Advertising Auto News Oct08
 
Fórum 2022 | Estamos vivendo uma revolução, bem vindos a era da Inteligência ...
Fórum 2022 | Estamos vivendo uma revolução, bem vindos a era da Inteligência ...Fórum 2022 | Estamos vivendo uma revolução, bem vindos a era da Inteligência ...
Fórum 2022 | Estamos vivendo uma revolução, bem vindos a era da Inteligência ...
 
QR Code Campaign Tracking
QR Code Campaign TrackingQR Code Campaign Tracking
QR Code Campaign Tracking
 
Connect the Dots: Multi-Attribution Reporting Tips
Connect the Dots: Multi-Attribution Reporting TipsConnect the Dots: Multi-Attribution Reporting Tips
Connect the Dots: Multi-Attribution Reporting Tips
 
Multi-Attribution Data Visualization Tips
Multi-Attribution Data Visualization TipsMulti-Attribution Data Visualization Tips
Multi-Attribution Data Visualization Tips
 
Advanced Remarketing in Google Analytics Using CRM Data
Advanced Remarketing in Google Analytics Using CRM DataAdvanced Remarketing in Google Analytics Using CRM Data
Advanced Remarketing in Google Analytics Using CRM Data
 
Pavel Golubev (Appodeal), White Nights 2015
Pavel Golubev (Appodeal), White Nights 2015 Pavel Golubev (Appodeal), White Nights 2015
Pavel Golubev (Appodeal), White Nights 2015
 
Omniconvert Platform Presentation
Omniconvert Platform PresentationOmniconvert Platform Presentation
Omniconvert Platform Presentation
 
Amazon Machine Learning
Amazon Machine LearningAmazon Machine Learning
Amazon Machine Learning
 
Usando metodologías ágiles en UX
Usando metodologías ágiles en UX Usando metodologías ágiles en UX
Usando metodologías ágiles en UX
 
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Be...
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Be...Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Be...
Developing enterprise ecommerce solutions using hybris by Drazen Nikolic - Be...
 
Custom Programming and Development for Volusion
Custom Programming and Development for VolusionCustom Programming and Development for Volusion
Custom Programming and Development for Volusion
 
Periscopix presentation
Periscopix presentationPeriscopix presentation
Periscopix presentation
 
What is a Digital Experience Platform (DXP)?
What is a Digital Experience Platform (DXP)?What is a Digital Experience Platform (DXP)?
What is a Digital Experience Platform (DXP)?
 
Abandoned carts
Abandoned cartsAbandoned carts
Abandoned carts
 

More from Gorkem Unel

BenzinLitre - ITU Cekirdek Bigbang 2018 Semi Final
BenzinLitre - ITU Cekirdek Bigbang 2018 Semi FinalBenzinLitre - ITU Cekirdek Bigbang 2018 Semi Final
BenzinLitre - ITU Cekirdek Bigbang 2018 Semi FinalGorkem Unel
 
Benzin Litre - ITU CEKIRDEK STARTUP Pitch
Benzin Litre - ITU CEKIRDEK STARTUP Pitch Benzin Litre - ITU CEKIRDEK STARTUP Pitch
Benzin Litre - ITU CEKIRDEK STARTUP Pitch Gorkem Unel
 
Alternative CV Projesi
Alternative CV ProjesiAlternative CV Projesi
Alternative CV ProjesiGorkem Unel
 
Barbie Survival Case
Barbie Survival CaseBarbie Survival Case
Barbie Survival CaseGorkem Unel
 
Barnes and Noble
Barnes and NobleBarnes and Noble
Barnes and NobleGorkem Unel
 
Alternative CV Project
Alternative CV Project Alternative CV Project
Alternative CV Project Gorkem Unel
 
Alternative CV Nedir? Türkçe
Alternative CV Nedir? TürkçeAlternative CV Nedir? Türkçe
Alternative CV Nedir? TürkçeGorkem Unel
 
Aunty Binnaz Ad Writing Examples, Binnaz Abla
Aunty Binnaz Ad Writing Examples, Binnaz AblaAunty Binnaz Ad Writing Examples, Binnaz Abla
Aunty Binnaz Ad Writing Examples, Binnaz AblaGorkem Unel
 
Arama Motoru Reklamcılığı Sunumu v1
Arama Motoru Reklamcılığı Sunumu v1Arama Motoru Reklamcılığı Sunumu v1
Arama Motoru Reklamcılığı Sunumu v1Gorkem Unel
 
Alternative CV - Curriculum Vitae Of Gorkem UNEL
Alternative CV - Curriculum Vitae Of Gorkem UNELAlternative CV - Curriculum Vitae Of Gorkem UNEL
Alternative CV - Curriculum Vitae Of Gorkem UNELGorkem Unel
 
Böyle Cv Mi Olur? - Görkem ÜNEL
Böyle Cv Mi Olur? - Görkem ÜNELBöyle Cv Mi Olur? - Görkem ÜNEL
Böyle Cv Mi Olur? - Görkem ÜNELGorkem Unel
 
Google Adwords Nedir? Temel Seviye
Google Adwords Nedir? Temel SeviyeGoogle Adwords Nedir? Temel Seviye
Google Adwords Nedir? Temel SeviyeGorkem Unel
 

More from Gorkem Unel (12)

BenzinLitre - ITU Cekirdek Bigbang 2018 Semi Final
BenzinLitre - ITU Cekirdek Bigbang 2018 Semi FinalBenzinLitre - ITU Cekirdek Bigbang 2018 Semi Final
BenzinLitre - ITU Cekirdek Bigbang 2018 Semi Final
 
Benzin Litre - ITU CEKIRDEK STARTUP Pitch
Benzin Litre - ITU CEKIRDEK STARTUP Pitch Benzin Litre - ITU CEKIRDEK STARTUP Pitch
Benzin Litre - ITU CEKIRDEK STARTUP Pitch
 
Alternative CV Projesi
Alternative CV ProjesiAlternative CV Projesi
Alternative CV Projesi
 
Barbie Survival Case
Barbie Survival CaseBarbie Survival Case
Barbie Survival Case
 
Barnes and Noble
Barnes and NobleBarnes and Noble
Barnes and Noble
 
Alternative CV Project
Alternative CV Project Alternative CV Project
Alternative CV Project
 
Alternative CV Nedir? Türkçe
Alternative CV Nedir? TürkçeAlternative CV Nedir? Türkçe
Alternative CV Nedir? Türkçe
 
Aunty Binnaz Ad Writing Examples, Binnaz Abla
Aunty Binnaz Ad Writing Examples, Binnaz AblaAunty Binnaz Ad Writing Examples, Binnaz Abla
Aunty Binnaz Ad Writing Examples, Binnaz Abla
 
Arama Motoru Reklamcılığı Sunumu v1
Arama Motoru Reklamcılığı Sunumu v1Arama Motoru Reklamcılığı Sunumu v1
Arama Motoru Reklamcılığı Sunumu v1
 
Alternative CV - Curriculum Vitae Of Gorkem UNEL
Alternative CV - Curriculum Vitae Of Gorkem UNELAlternative CV - Curriculum Vitae Of Gorkem UNEL
Alternative CV - Curriculum Vitae Of Gorkem UNEL
 
Böyle Cv Mi Olur? - Görkem ÜNEL
Böyle Cv Mi Olur? - Görkem ÜNELBöyle Cv Mi Olur? - Görkem ÜNEL
Böyle Cv Mi Olur? - Görkem ÜNEL
 
Google Adwords Nedir? Temel Seviye
Google Adwords Nedir? Temel SeviyeGoogle Adwords Nedir? Temel Seviye
Google Adwords Nedir? Temel Seviye
 

Recently uploaded

PRINCIPLE & APPLICATIONS OF IMMUNO BLOTTING TECHNIQUES.pptx
PRINCIPLE & APPLICATIONS OF IMMUNO BLOTTING TECHNIQUES.pptxPRINCIPLE & APPLICATIONS OF IMMUNO BLOTTING TECHNIQUES.pptx
PRINCIPLE & APPLICATIONS OF IMMUNO BLOTTING TECHNIQUES.pptxAnupkumar Sharma
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptxmary850239
 
Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfPrerana Jadhav
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONHumphrey A Beña
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxVanesaIglesias10
 
Production of Monoclonal Antibodies by Hybridoma Technology.pptx
Production of Monoclonal Antibodies by Hybridoma Technology.pptxProduction of Monoclonal Antibodies by Hybridoma Technology.pptx
Production of Monoclonal Antibodies by Hybridoma Technology.pptxAnupkumar Sharma
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...JojoEDelaCruz
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfErwinPantujan2
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptxJonalynLegaspi2
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Developmentchesterberbo7
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxMichelleTuguinay1
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 

Recently uploaded (20)

PRINCIPLE & APPLICATIONS OF IMMUNO BLOTTING TECHNIQUES.pptx
PRINCIPLE & APPLICATIONS OF IMMUNO BLOTTING TECHNIQUES.pptxPRINCIPLE & APPLICATIONS OF IMMUNO BLOTTING TECHNIQUES.pptx
PRINCIPLE & APPLICATIONS OF IMMUNO BLOTTING TECHNIQUES.pptx
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx
 
Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdf
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATIONTHEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
THEORIES OF ORGANIZATION-PUBLIC ADMINISTRATION
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptx
 
Production of Monoclonal Antibodies by Hybridoma Technology.pptx
Production of Monoclonal Antibodies by Hybridoma Technology.pptxProduction of Monoclonal Antibodies by Hybridoma Technology.pptx
Production of Monoclonal Antibodies by Hybridoma Technology.pptx
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
 
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdfVirtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
Virtual-Orientation-on-the-Administration-of-NATG12-NATG6-and-ELLNA.pdf
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptx
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Development
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
 
Paradigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTAParadigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTA
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 

Pazarlama Dahileri 2016 - Haliç Üniversitesi

  • 1. PAZARLAMA DAHİLERİ Görkem Ünel, Sales Director Turkey May 2016 Retargeting Teknolojileri
  • 2.
  • 3.
  • 5.
  • 6. Copyright © 2016 Criteo Tıklama alanları
  • 7. Copyright © 2016 Criteo Cinsiyete göre
  • 8. Copyright © 2016 Criteo Arama sorguları
  • 9. Copyright © 2016 Criteo Arama sorguları
  • 10. Copyright © 2016 Criteo Süpermarketler
  • 11. Copyright © 2016 Criteo Otobüsler
  • 12. Copyright © 2016 Criteo Stadyum
  • 13. Copyright © 2016 Criteo Tuvaletler
  • 14. Copyright © 2016 Criteo Dogru Kisi
  • 15. Copyright © 2016 Criteo Dogru Kisi
  • 18. Online-Shop BUY Online-Shop BUY BUY BUY Retargeting A user sees classified ads on your website… 1 ...then browses the internet 2 Criteo displays a personalized banner to the user 3 After a click on the banner the user goes back to your website 4 Powered by
  • 20. User surfs in your app … Then opens a new app and sees a targeted ad User clicks and deeplinks to a product « page » in your app Mobile In-App HOW DOES IT WORK ?
  • 21. 1 amount Personalization based on data:2 2 run time 3 interest rate 4 monthly payment 3 4 Personalization based on data + when personalization is not possible, campaign can be setup without feed or data
  • 22. copyright © Criteo 2015 SHOWCASE
  • 23.
  • 24. 24 11.000+ YAYINCI1 130+ ÜLKE1 1,06 milyar AYLIK ERİŞİM3 8.500+ REKLAM VEREN1 1- Criteo Mart 2015 %90 TUTMA ORANI2 | 2- Yıllık verim 2014 | 3- comScore MMX, Mart 2015
  • 26. Global presence 2016 31 offices 130+ countries MADRID BARCELONA LONDON PARIS AMSTERDAM ISTANBUL MILAN STOCKHOLM MOSCOW SYDNEY CHICAGO PALO ALTO SF SAO PAULO MIAMI DUBAI NEW YORK BOSTON OSAKA TOKYO SEOUL BEIJING SINGAPORE MUNICH
  • 27. Copyright © 2016 Criteo Criteo Summit
  • 28. Copyright © 2016 Criteo Criteo Istanbul
  • 29. Copyright © 2016 Criteo Criteo Istanbul
  • 30. The right user, at the right time, with the right message CPC model – only pay for engagement, awareness is free Prediction engine Chooses the right users / advertiser / publisher Recommendation engine Chooses the right products Darwin engine Chooses the right look and feel for the banners BUY
  • 31. Banners ‘DARWIN’ BANNER SETS CONTAINS 600+ BANNERS OPTIMIZED IN REAL-TIME TO SELECT THE BEST POSSIBLE COMBINATION
  • 32. Campaign-Setup Product Feed Specs • product-ID (id) • product-name (name) • product-URL (producturl) • small image URL (smallimage) • price (price) • description (description) • availability (instock) • category ID1 (categoryid1) • Possible additional information: • large image URL (bigimage) • recommended retail price (retailprice) • discount (discount), • recommendable (recommendable) • category ID2 (categoryid2) and categroyID3 (categoryid3) Campaigns with product feed: all input for the banners should be in the feed: The feed should be in csv or xml format and should be updated on a regular basis. Supported transfer protocols are HTTP und FTP.
  • 34. Campaign-Setup Pixel implementation MANDATORY Ecommerce & Travel: <script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script> <script type="text/javascript"> window.criteo_q = window.criteo_q || []; window.criteo_q.push( { event: "setAccount", account: 16593 }, { event: "setHashedEmail", email: "MD5-hashed email address" }, { event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" }, { event: "viewHome" } ); </script> Homepage-Tag
  • 35. Campaign-Setup Pixel implementation MANDATORY Ecommerce: <script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script> <script type="text/javascript"> window.criteo_q = window.criteo_q || []; window.criteo_q.push( { event: "setAccount", account: 16593 }, { event: "setHashedEmail", email: "MD5-hashed email address" }, { event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" }, { event: "viewList", item: ["First item id", "Second item id", "Third item id"] } ); </script> Travel: { event: "viewSearch", checkin_date:"YYYY-MM-DD", checkout_date:"YYYY-MM-DD"}
  • 36. MANDATORY Campaign-Setup Pixel implementation Product-Tag Ecommerce: <script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"> </script> <script type="text/javascript"> window.criteo_q = window.criteo_q || []; window.criteo_q.push( { event: "setAccount", account: 16593 }, { event: "setHashedEmail", email: "MD5-hashed email address" }, { event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" }, { event: "viewItem", item: "Your item id" } ); </script> Travel: { event: "viewItem", item: "Your item id", nbra: "Number of Adults", nbrc: "Number of children" }, { event: "viewSearch", checkin_date:"YYYY-MM-DD", checkout_date:"YYYY-MM-DD"}
  • 37. Campaign-Setup Pixel implementation MANDATORY Basket-Tag Ecommerce & Travel: <script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script> <script type="text/javascript"> window.criteo_q = window.criteo_q || []; window.criteo_q.push( { event: "setAccount", account: 16593 }, { event: "setHashedEmail", email: "MD5-hashed email address" }, { event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" }, { event: "viewBasket", item: [ { id: "First item id", price: First item unit price, quantity: First item quantity}, { id: "Second item id", price: Second item unit price, quantity: Second item quantity} /* add a line for each item in the user's cart*/ ]}); </script>
  • 38. Campaign-Setup Pixel implementation MANDATORY Sales-Tag Ecommerce & Travel: <script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"> </script> <script type="text/javascript"> window.criteo_q = window.criteo_q || []; window.criteo_q.push( { event: "setAccount", account: 16593 }, { event: "manualDising" }, { event: "setHashedEmail", email: "MD5-hashed email address" }, { event: "setSiteType", type: "m for mobile or t for tablet or d for desktop" }, { event: "trackTransaction" , id: "Transaction Id", new_customer: 1 if first purchase or 0 if not, deduplication: 1 if attributed to Criteo or 0 if not, item: [ { id: "First item id", price: First item unit price, quantity: First item quantity }, { id: "Second item id", price: Second item unit price, quantity: Second item quantity } /* add a line for each item in the user's cart */ ]}); </script>
  • 39. Copyright © 2016 Criteo Yeni Dünya
  • 40. Cross device is a reality Average # of devices per person by country USA 3.01 Canada 2.71 Germany 3.11 UK 2.71 APAC >42 Source: 1Sophos – January 2013 2CMO Innovation editors – July 2014 Source: Cisco VNI Global IP Traffic Forcast, 2012-2017 By 2017, every internet user will have 5 devices Multi-device usage is growing «
  • 41. Cross device: exact match CLIENT Device #1 Paul@email.com Paul@email.com Device #2 Paul@email.com 32312c1b68 “Email is anonymized” (hashed) “Email is anonymized” (hashed) 32312c1b68 Paul@email.com Linked through cross device 32312c1b68

Editor's Notes

  1. Okuduğunuzu Okulu Yazdınız Mı? Cinsiyetinizi, Medeni durumunuzu?
  2. Ankara İstanbul bileti satmak için çok anlamlı birisi olabilir. Arnavutköy’deki restaurant için reklam. Maslak’daki emlak ofisi için doğru insan olabilir.
  3. Senaristler konuşulanları takip ediyor. Oyuncular feedback alıyor.