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Startup, how is the business ?
Like army, ”We make men out of boys”
First steps in business –
First customer
Gorilla Ventures Oy
Scalabale business
With ...
If the customer
validation is
missing ?
• Do you know why ?
Different worlds, different things
Established business
- Execution
- ”good salesman”
Start-up
- Product/Market Fit
- Can ...
Dreamed problem
Real problem
Problem
Solution
Competition
Market
Theory
Problem
Solution
Competition
Market
Reality
Actual competition to a startup
1. Nothing done
2. Change internal behavior
3. Do ourselves
4. Direct competitor
• Direct ...
3 sources of must-have conditions
(G Moore, Crossing the Chasm, pg 102-103)
1. It enables a previously unavailable strateg...
”The difference between the
winning startups and those who
lose is that the winners
understand why customers buy.
The lose...
”Successes are not born,
They are build.”
Risto Rautakorpi
Kiitokset
Email: risto.rautakorpi@gorillaventures.fi
Twitter: @risto_r
Startup   how is the business ?
Startup   how is the business ?
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Startup how is the business ?

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Startup, how is your business ?

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Startup how is the business ?

  1. 1. Startup, how is the business ?
  2. 2. Like army, ”We make men out of boys” First steps in business – First customer Gorilla Ventures Oy Scalabale business With customer validation
  3. 3. If the customer validation is missing ? • Do you know why ?
  4. 4. Different worlds, different things Established business - Execution - ”good salesman” Start-up - Product/Market Fit - Can business be done even in theory
  5. 5. Dreamed problem Real problem
  6. 6. Problem Solution Competition Market Theory
  7. 7. Problem Solution Competition Market Reality
  8. 8. Actual competition to a startup 1. Nothing done 2. Change internal behavior 3. Do ourselves 4. Direct competitor • Direct competitors=existing market • No competitors= no market • No market = no sales
  9. 9. 3 sources of must-have conditions (G Moore, Crossing the Chasm, pg 102-103) 1. It enables a previously unavailable strategic capability that provides a dramatic competitive advantage in an area of prime operational focus 2. It radically improves productivity on an already well- understood critical success factor 3. It visibly, verifiably, and significantly reduces current total overall operating costs
  10. 10. ”The difference between the winning startups and those who lose is that the winners understand why customers buy. The losers never do.” Steven Blank
  11. 11. ”Successes are not born, They are build.” Risto Rautakorpi
  12. 12. Kiitokset Email: risto.rautakorpi@gorillaventures.fi Twitter: @risto_r

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