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Recruitment and Marketing, the Mobile way


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mobile recruitment conference 23 October 2012:
This is all about Recruitment and Marketing the Mobile way. Discussing LBS, Location Based Sercices, QR, Augmented reality and more. The importance of mobile analytics and why you want to be visible on Mobile.

btw you might like to follow #mrec #mrc2012 or #123mob on twitter for more Mobile stuff :)

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Recruitment and Marketing, the Mobile way

  1. 1. Recruitment and Marketing Gordon Lokenberg presents: THE MOBILE WAY Mobile Recruiting Conference #mrc2012 23 October 2012 most of the illustrations I found on Google...
  2. 2.
  3. 3. Recruiting = Marketing2 Content BloggingBranding SEO Site Ads Games Facebook Events Twitter Linkedin
  4. 4. AWESOME!
  5. 5. 4 9 /Z si te .b s/m jo
  6. 6. Web analyticsMobile web analytics Appstore analytics
  7. 7. Wor k in p rogr e ss
  8. 8. Your jobs somewhere in their pocket SEO WEB Visibility Gather data
  9. 9. Your jobs in their pocket engaging PUSH notification APPS Downloads intelligence
  10. 10. Share
  11. 11. Techie stuffWhat hot technologies can I start using in the Mobile Recruiting space?
  12. 12. Location positioning,context and intelligence
  13. 13. For Real IRL QR TXT APPShttp://m. Facetime
  14. 14. For real Guerilla
  15. 15. For real ARNFC BluetoothCheck-in’s
  16. 16. Text (sms) start with promoting: send #job to 4141 or push jobsMobile web: check out on m.ourcompanyjobsite.comApps: download coolestjobapp in one of the appstoresQR: post one offline and get them to your job site instantly ffNFC: put your jobs in the window and let people that walk by pick ‘m up s tu 12Bluetooth: use it on e.g. job fairs 20CheckIns: post your job tips in tools like Foursquare rcIRL: become mobile yourself and go out and meet people in person m ly /AR: create your brand experience in Layar’s Mobile Augmented Reality bi t.Facetime: think of mobile videoGuerilla: Get out of your seat and make it happen!If you like Innovation.. Mash up.. Create something new.. and Share!
  17. 17. Find outMessageAudience TRY tune
  18. 18. view with Layar
  19. 19. Yep, that’s it