Web Analytics Essentials - Gordon Choi


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1. Web Analytics Principles & Scope, 2. Google Analytics Basic Setup, 3. Web Analytics Reports & KPI Metrics for Web Analysts focusing on SEO & SEM, 4. Google Analytics Tips, 5. Google Analytics Advanced Setup at SES Shanghai 2012 - by Gordon Choi (www.gordonchoi.com)

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Web Analytics Essentials - Gordon Choi

  1. 1. Web Analytics Essentials Gordon Choi April 2012 www.gordonchoi.com http://www.gordonchoi.com/
  2. 2. Gordon Choi – www.gordonchoi.com2009-Present (Shanghai, China)Web analytics integration & SEO/SEM analyticsintegration for online travel industry (e.g. Ctrip.com)2002-2008 (South Africa + Hangzhou, China)Performance-based SEM/SEO for global & Chinesemarkets1991-2001 (South Africa)A bit of computer programming & didn’t do muchBefore 1990 (Hong Kong)Just a kid http://www.gordonchoi.com/
  3. 3. Web Analytics Essentials1. Web Analytics Principles & Scope2. Google Analytics Basic Setup3. Web Analytics Reports & KPI Metrics for WebAnalysts focusing on SEO & SEM4. Google Analytics Tips5. Google Analytics Advanced Setup http://www.gordonchoi.com/
  4. 4. Web AnalyticsPrinciples & Scope http://www.gordonchoi.com/
  5. 5. What is Web Analytics? Why Web Analytics?What is WA?- Web analytics is the measurement, collection,analysis and reporting of Internet data for purposeof understanding and optimizing web usage –Avinash Kaushik & Wikipedia.orgWhy WA?- Web statistics of your site are captured 24 hours aday & can be built into regular web reports.- Connects web statistics to your KPI metrics.- Helps identifying areas on your site that needimprovement. http://www.gordonchoi.com/
  6. 6. Data Capture Methods & Tools1. Web Log Files- Data captured on server side- Smallest data unit = By web element e.g. CSS, ico2. JavaScript Tags- Data captured on browser side- Smallest data unit = By web page e.g. HTML http://www.gordonchoi.com/
  7. 7. JavaScript-based WABenefits:1. URL based2. Cookies based3. Easy installation with JavaScript tags4. Allows customized setup to capture more useractions / events5. No / minimal data storage issue http://www.gordonchoi.com/
  8. 8. JavaScript-based WAShortcomings:1. May require good URL structure planning2. No bot data e.g. Googlebot, baiduspider3. No page error data4. Doesn’t work on non JavaScript based browsers5. JavaScript heavy web pages http://www.gordonchoi.com/
  9. 9. JavaScript-based Web Analytics ToolsWA Examples:1. Google Analytics2. Yahoo Web Analytics3. 百度统计 (Baidu) - CN4. Adobe Site Catalyst - Paid5. 99Click – CN / Paid6. Piwik – Open Source http://www.gordonchoi.com/
  10. 10. Google Analytics Basic Setup Multiple Sub-domains Chinese Search Engines Profile Filters http://www.gordonchoi.com/
  11. 11. Google’s Web Data Cycle1. Web users visit websites in the Internet2. Google crawls the Web & stores web data in the Index3. Google collects web data from sites using GA & stores webdata in GA servers4. Google provides website’s organic search data to usersthrough GWT5. Google provides website’s analytics data to users throughGA http://www.gordonchoi.com/
  12. 12. How does Google Analytics (GA) work?Google Analytics Tracking Code (GATC):<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-1234567-8]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) +.google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })();</script>GA collects visitors’ web usage data on your sitethrough this basic GATC which is JavaScript based.Make sure you install GATC on EVERY page of yoursite. http://www.gordonchoi.com/
  13. 13. How does Google Analytics (GA) work?1. A web user visits a page on your site.2. Your web server returns the page’s content andthe GATC to the user’s browser.3. The GATC executes, captures the page view,cookies & other visitor details and sends the data toGA’s servers.4. GA may send cookie data to the user’s browser. http://www.gordonchoi.com/
  14. 14. Google Analytics Account SetupTo use GA,1. Create a new Gmail or use your existing Gmail:e.g. YourName@gmail.comOR2. Add your non-Gmail to Google Account:e.g. https://accounts.google.com/NewAccount http://www.gordonchoi.com/
  15. 15. Google Analytics Profile SetupTo set up GA, you’ll have to be a GA Administratorwith full access to your GA accountCreate a GA profile http://www.gordonchoi.com/
  16. 16. GATC Setup http://www.gordonchoi.com/
  17. 17. GATC Setup - StandardGATC (standard), if your site is on only one domain& no sub-domain, e.g.http://www.ctrip.com/<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-1234567-8]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) +.google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })();</script> http://www.gordonchoi.com/
  18. 18. GATC Setup – Multiple Sub-domainsGATC (customized), if your site is on multiple sub-domains, e.g.http://www.ctrip.com/http://hotels.ctrip.com/http://flights.ctrip.com/<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-1234567-8]); _gaq.push([_setDomainName, .ctrip.com]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) +.google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })();</script> _gaq.push([_setDomainName, .ctrip.com]); http://www.gordonchoi.com/
  19. 19. GATC Setup – Multiple DomainsGATC (customized), if your site is on multipledomains & sub-domains, e.g.http://www.ctrip.com/http://www.lvping.com/http://flights.ctrip.com/<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-1234567-8]); _gaq.push([_setDomainName, .ctrip.com]); _gaq.push([_setAllowLinker, true]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) +.google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })();</script>_gaq.push([_setDomainName, .ctrip.com]);_gaq.push([_setAllowLinker, true]); http://www.gordonchoi.com/
  20. 20. GATC Setup – Chinese Search EnginesGATC (customized), if you are to track Soso, Sogou& Youdao as Search Engine Referrals.<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push([_setAccount, UA-1234567-8]); _gaq.push([_addOrganic, soso, w]); _gaq.push([_addOrganic, sogou, query]); _gaq.push([_addOrganic, youdao, q]); _gaq.push([_trackPageview]); (function() { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) +.google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })();</script>_gaq.push([_addOrganic, soso, w]);_gaq.push([_addOrganic, sogou, query]);_gaq.push([_addOrganic, youdao, q]); http://www.gordonchoi.com/
  21. 21. GA Setup – Profile FiltersCreate filters to:1. Remove traffic from internal IP addresses, e.g.Your own IP2. Remove traffic from internal domain names, e.g.Intranet3. Show all URLs in lowercase4. Show all URLs with full paths http://www.gordonchoi.com/
  22. 22. Profile Filter: Lowercase URLsLowercase URL filter consolidates URLs in differentcases into a single URL & makes it easy for you tolook at your web pages per URL in GA reports.Without filter, 2 different entries (URLs) in GA:www.example.com/INDEX.html 20 visitswww.example.com/index.html 100 visitsWith filter, 1 entry (URL) in GA:www.example.com/index.html 120 visits http://www.gordonchoi.com/
  23. 23. Profile Filter: Lowercase URLs http://www.gordonchoi.com/
  24. 24. Profile Filter: URLs in Full PathFor a multiple sub-domain site, 2 different URLs:www.ctrip.com/index.htmlhotels.ctrip.com/index.htmlWithout full path filter, URLs will show up in GA as:/index.html/index.htmlWithout full path filter, URLs will show up in GA as:www.ctrip.com/index.htmlhotels.ctrip.com/index.html http://www.gordonchoi.com/
  25. 25. Profile Filter: URLs in Full PathRegular Expression:http://support.google.com/googleanalytics/bin/answer.py http://www.gordonchoi.com/
  26. 26. GA Profile: Best PracticesTwo types of GA access:1. Administrator = full access to GA accounte.g. You, the web analyst, should be the Admin2. User = view access to all reportse.g. Anyone else can be granted user accessProfile tips:1. You can create multiple profiles for any one site2. Always keep 1 profile without any filter3. User access is profile based http://www.gordonchoi.com/
  27. 27. Web AnalyticsReports & KPI Metrics A Web Analyst’s Guide to focus on SEO & SEM Analytics through Google Analytics http://www.gordonchoi.com/
  28. 28. Web Analytics Reports & KPI Metrics1. Web Analysts2. Basic Reporting3. Goal Conversions4. Segmentation5. SEM Tracking6. SEO Reports7. Site Search http://www.gordonchoi.com/
  29. 29. Web AnalystsWhat is a Web Analyst?Web analysts are professionals who use digitalmeasurement tools, digitally collected data andanalysis skills to improve the Internet forindividuals and institutionsDigital (Web) Analytics Association http://www.gordonchoi.com/
  30. 30. Web AnalystsAccording to Avinash Kaushik… A Web Analysts Typical Work Day 10% 20% Reporting 10% Analyze Acquisition Strategies Understanding On-site Customer Experience Staying Plugged into the Context 20% 20% Explore New Strategic Options Take Breaks 20% http://www.gordonchoi.com/
  31. 31. Basic Reporting1. Trends on overall site traffic (i.e. visits)2. % Direct vs. % Search vs. % Referring Sites3. % New Visitor vs. % Returning Visitors4. Visitor Frequency - Counts of visits5. Visitor Recency - Days since last visit6. Geography: countries, cities7. Browsers, languages, mobile devices8. Trends on SEO/SEM traffic9. Top SEO keywords10. Top SEM keywords11. Top pages12. Top landing pages13. Site search14. In-page analytics i.e. click distribution http://www.gordonchoi.com/
  32. 32. Basic ReportingDecide Reporting Frequency:1. Daily, 2. Weekly, 3. Monthly, 4. QuarterlyMetrics:1. Visitors vs. Visits2. Visits vs. Page Views3. Page Views vs. Unique Page Views4. New Visitors vs. Returning Visitors5. Bounce Rate vs. Exit Rate6. Time on Site vs. Time on Page7. Clicks vs. Visits http://www.gordonchoi.com/
  33. 33. Weekly ReportsRun these reports once a week:1. Your site’s trend by visits i.e. How many visitsper day this week vs. last week vs. this week lastyear?2. Top 10 countries or top 10 cities by visits?3. Top 20 pages by page views?4. Top 100 SEO keywords by visits?5. Top 100 SEM keywords by visits? http://www.gordonchoi.com/
  34. 34. Direct Traffic vs. Search Engines vs. Referring SitesMonitor fluctuation in traffic source typesReport frequency = Weekly http://www.gordonchoi.com/
  35. 35. Direct Traffic vs. Search Engines vs. Referring SitesExamples on Analysis:DT=65%, SE=10%, RS=25%Strong brand but low SE traffic - Need to improveSEO & SEMDT=15%, SE=40%, RS=45%Weak brand - Need to improve brand awarenessDT=20%, SE=70%, RS=12%Too reliant on SE traffic – Need to diversify trafficsources http://www.gordonchoi.com/
  36. 36. New Visitors vs. Returning VisitorsMonitor fluctuation in visitor typesReport frequency = Weekly http://www.gordonchoi.com/
  37. 37. New Visitors vs. Returning VisitorsExamples on Analysis:New=85%, Returning=15%1. A new website, OR website is unable retain users2. Need a plan to retain new usersNew=20%, Returning=80%1. Monetizing through repeat users2. Need to a plan to acquire new users http://www.gordonchoi.com/
  38. 38. Reports (Once Every 6 Months)Run these reports once every 6 months:1. How often do people visit your site?2. What were the last time people visited your site?3. What browsers (e.g. IE7, 8, 9, Firefox, Chrome)?4. What mobile devices (e.g. IPhone, IPad, etc)? http://www.gordonchoi.com/
  39. 39. Daily ReportsWhether you track sign-ups & orders through GA oryour internal system, run this report every day: http://www.gordonchoi.com/
  40. 40. GA GoalsTrack site conversions through GA’s goals.Set up one of the goal types:1. URL destination2. Visit duration3. Page / visit4. Event http://www.gordonchoi.com/
  41. 41. GA Goals http://www.gordonchoi.com/
  42. 42. GA Goal FunnelsTypical goal funnel URLs:1. www.example.com/search-list/2. www.example.com/product-details/3. www.example.com/checkout/4. www.example.com/payment-info/5. www.example.com/delivery-info/6. www.example.com/confirm-info/7. www.example.com/complete/ (GOAL) http://www.gordonchoi.com/
  43. 43. GA Goal Funnels – Reservation Booked http://www.gordonchoi.com/
  44. 44. GA Goal Funnels – Purchase Made http://www.gordonchoi.com/
  45. 45. Segmentation – Traffic SourcesSegment by Traffic Sources:(none) / directgoogle / organicbaidu / organicgoogle cpcbaidu cpchao123.com / referralchinatravel.net / referraltwitter / referralfacebook / referral http://www.gordonchoi.com/
  46. 46. Segmentation – Traffic SourcesTraffic Metrics by Traffic Sources:Conversion Metrics by Traffic Sources: http://www.gordonchoi.com/
  47. 47. Segmentation - Direct TrafficIs Direct Traffic Really Direct Traffic?1. Direct typing in address bar of browser2. Browser bookmarks3. Untagged links through Windows Live (MSN)Messenger, emails, PDF documents, etc4. Lost referral value e.g. Cookies resetSome direct traffic of your site comes throughorganic search as brand keywords e.g. Ctrip,Amazon, Taobao http://www.gordonchoi.com/
  48. 48. Segmentation - Bounce RateBounce Rate represents the percentage of initialvisitors to a site who “bounce” away to a differentsite, rather than continue on to other pages withinthe same site. Wikipedia.orgBounce Rate = Visits Viewing 1 Page / Total Visits http://www.gordonchoi.com/
  49. 49. Segmentation – Types of Visits3 Types of Visits to a Site: Non-bounced & Converted Visits Non-bounced Visits All Visits http://www.gordonchoi.com/
  50. 50. Segmentation - Page Views / VisitsHow important is Page Views / Visits? http://www.gordonchoi.com/
  51. 51. Segmentation – Advanced SegmentsSegment: Traffic Metrics & Conversion Metrics byTraffic Sources of all Non-bounce Visits http://www.gordonchoi.com/
  52. 52. Segmentation – Non-bounced VisitsAgain, Traffic Metrics by Traffic Sources (but, of allnon-bounced visits): http://www.gordonchoi.com/
  53. 53. SEM TrackingYour website may have both SEO & SEM traffic.Ensure all SEM visits are tracked & appear in GATraffic Sources report as:google / cpcbaidu / cpcIf SEM visits aren’t correctly tracked, they will mixup in organic (SEO) visits & appear as:google / organicbaidu / organic http://www.gordonchoi.com/
  54. 54. SEM Tracking - Google AdWordsLink all your Google AdWords accounts to yourGoogle Analytics accountEnable auto-tagging in Google AdWords http://www.gordonchoi.com/
  55. 55. SEM Tracking – Other Search EnginesTag your all your Baidu SEM URLs:utm_source=baiduutm_medium=cpcutm_term=web+analytics+2.0utm_campaign =analytics+bookshttp://www.example.com/?utm_source=baidu&utm_medium=cpc&utm_term=web%2Banalytics%2B2.0&utm_camUse Google’s URL Builder to generate the taggedURL (or just use Excel):http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578 http://www.gordonchoi.com/
  56. 56. Four Stages of SEOFour Stages of SEO:1. Pages Indexed in Search Engines (e.g. Google)2. Keyword Ranking3. SEO Visits to Your Site5. SEO Conversions http://www.gordonchoi.com/
  57. 57. SEO ReportsThe purpose of SEO reports are for monitoring:1. Traffic Trends (i.e. Entire Site, Per Sub-domain,Per Site Section)2. Spider Behavior (e.g. googlebot, baiduspider)3. Page Errors (i.e. Status Codes 404, 302, etc)4. Keyword Ranking http://www.gordonchoi.com/
  58. 58. SEO Reports – SEO VisitsDaily Traffic Trends with Week-over-week & Year-over-year Comparison e.g. Google Organic Visits http://www.gordonchoi.com/
  59. 59. SEO Reports – SEO VisitsDaily Traffic Trends by Sub-Domains & by SiteSections e.g. Google Organic Visits http://www.gordonchoi.com/
  60. 60. SEO Reports – Pages IndexedPages Indexed by e.g. Google, by Sub-domains, bySite Sections http://www.gordonchoi.com/
  61. 61. SEO Reports – Keyword RankingKeyword Ranking report: http://www.gordonchoi.com/
  62. 62. SEO Reports – GWT, Web Log FilesSpider data & Page Error data can be found from 2sources:1. Google Webmaster Tools (GWT)2. Your Site’s Web Log FilesGoogle Webmaster Tools provide SEO reports withbasic & limited data, but is ready for access & easyto use.Web Log files have full data, but aren’t easy to use& will require your web administrator & softwaredeveloper to extract the data for you. http://www.gordonchoi.com/
  63. 63. SEO Reports – Log Files1. Pages crawled per googlebot IP2. Kilobytes downloaded per googlebot IP3. Time spent per page per googlebot IP http://www.gordonchoi.com/
  64. 64. SEO Reports – Log FilesPage Errors: Pages with Status Codes 404 (notfound) or 302 (moved temporarily) http://www.gordonchoi.com/
  65. 65. SEO Reports – Landing PagesHow much does a page contribute to conversions?1. Top Landing Pages by Visits2. Top Landing Pages by Conversions http://www.gordonchoi.com/
  66. 66. Site SearchSite search allows visitors find products on yoursite by entering keywords. http://www.gordonchoi.com/
  67. 67. Site SearchSite search data allows you to understand visitors’intent:1. What products do people search the most?2. What is a product’s conversion rate?i.e. No. of items sold / No. of searches3. What do people search for that you don’t have? http://www.gordonchoi.com/
  68. 68. Site Search – Seasonal TrendsThe popularity of the top site search keywords maychange in different months & in different seasons. http://www.gordonchoi.com/
  69. 69. Site Search – Online Travel SitesSome websites provide “restricted” site searche.g. Hotel search on an online travel site:Beijing, 01Apr2012, 03Apr2012, Swissotel Beijing, 2000,Chaoyang, 5 http://www.gordonchoi.com/
  70. 70. Google Analytics Tips URL Structure, Dashboards, Multi Channel Funnels, Real Time Report, Custom Reports Annotations, Visitors Flow, Cookies, Data Sampling http://www.gordonchoi.com/
  71. 71. URL Structure: Best PracticesGood URL structure allows quick retrieval of datathrough filtering reports by URLs:tripadvisor.com/Hotels-tripadvisor.com/Hotel_Review-tripadvisor.com/VacationRentals-tripadvisor.com/Attractions- http://www.gordonchoi.com/
  72. 72. URL Structure: Best PracticesProblematic URLs in Goal Funnel:1. www.example.com/search-list/ (Search Results)2. www.example.com/product-details/ (Product)3. www.example.com/checkout/ (Checkout)4. www.example.com/payment-info/ (Payment Info)4. www.example.com/payment-info/ (Delivery Info)4. www.example.com/payment-info/ (Confirm Info)5. www.example.com/complete/ (GOAL) http://www.gordonchoi.com/
  73. 73. URL Structure: Best PracticesMake it easy to record granular SEO data:site:tripadvisor.com/Hotels atlantic citysite:tripadvisor.com/Hotel_Review atlantic citysite:tripadvisor.com/VacationRentalssite:tripadvisor.com/Attractions49,900 pages (of this type) indexed by Google http://www.gordonchoi.com/
  74. 74. GA Dashboards http://www.gordonchoi.com/
  75. 75. GA Real-time Report http://www.gordonchoi.com/
  76. 76. GA Annotations http://www.gordonchoi.com/
  77. 77. GA Custom Reports http://www.gordonchoi.com/
  78. 78. GA Visitors Flow http://www.gordonchoi.com/
  79. 79. GA Visitors Flow http://www.gordonchoi.com/
  80. 80. GA Multi Channel FunnelsTop Conversion Paths – Some traffic sources orpaid/advertising channels aren’t the last click beforeconversions, but did contribute to conversions. http://www.gordonchoi.com/
  81. 81. GA Cookies - DefinitionAn HTTP cookie is a parcel of text sent back and forthbetween a web browser and the server it accesses.Cookies are used to differentiate one user from another and topass information from page to page during a single userswebsite session.A web server uses cookies to collect data about a givenbrowser, along with the information requested and sent by thevisitor.Cookies do not identify people, but rather they are definedthemselves by a combination of a computer, a user account,and a browser.Google http://www.gordonchoi.com/
  82. 82. GA Cookies – Types of CookiesWhat do these GA cookies do?__utmaVisitor identifier, expires in 2 years__utmbSession identifier, expires in 30 minutes__utmzTraffic source identifier, expires in 6 months http://www.gordonchoi.com/
  83. 83. GA Sampled DataSampling is that part of statistical practice concerned with theselection of an unbiased or random subset of individual observationswithin a population of individuals intended to yield some knowledgeabout the population of concern, especially for the purposes ofmaking predictions based on statistical inference. Sampling is animportant aspect of data collection. Wikipedia.orgWhen does GA provide Sampled Data?1. Any non pre-computed ad hoc query that reaches 500,000visits (sessions).2. Any query that exceeds 1,000,000 unique dimensioncombinations.Traffic Trends is more important in GA reports! http://www.gordonchoi.com/
  84. 84. Google AnalyticsAdvanced Setup Social Media Tracking http://www.gordonchoi.com/
  85. 85. Social Media TrackingTrack the social media performance through GA:1. Facebook Like button2. Facebook Share button3. Twitter Tweet button4. Google +1 buttonIf you have the buttons installed on your website,you want to track the button clicks. http://www.gordonchoi.com/
  86. 86. Social Media TrackingAdd customized GA codes to your buttonsTrack Facebook Like button clicks on your site:_gaq.push([_trackSocial, facebook, like, http://www.your-website.com/social.php]);Track Facebook Share button clicks on your site:_gaq.push([_trackSocial, facebook, ‘share, http://www.your-website.com/social.php]);Track Twitter Tweet button clicks on your site:_gaq.push([_trackSocial, ‘twitter, ‘tweet, http://www.your-website.com/social.php]);Click tracking for Google +1 is built-in to GA http://www.gordonchoi.com/
  87. 87. Social Media TrackingTag your all your Twitter Tweet URLs:utm_source=twitterutm_medium=socialutm_term=web+analytics+2.0utm_campaign =analytics+bookshttp://www.example.com/?utm_source=twitter&utm_medium=social&utm_term=web%2Banalytics%2B2.0&utUse Google’s URL Builder to generate the taggedURL (or just use Excel):http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578 http://www.gordonchoi.com/
  88. 88. Web Analytics References WA Blogs WA Books GA Official Support http://www.gordonchoi.com/
  89. 89. WA & SE Blogshttp://analytics.blogspot.comhttp://www.kaushik.nethttp://cutroni.com/blog/http://www.roirevolution.com/blog/http://blog.webanalyticsdemystified.com/weblog/http://www.visualrevenue.com/bloghttp://www.webanalyticsworld.nethttp://www.hongkongwebanalytics.comhttp://bluewhale.cc (中文)http://www.seomoz.orghttp://www.gordonchoi.com/cat/google-analytics http://www.gordonchoi.com/
  90. 90. WA & SE BooksWeb analytics & search engine books:Web Analytics - An hour a dayWeb Analytics 2.0Avinash KaushikAdvanced Web Metrics with Google AnalyticsBrian CliftonSearch Engine Marketing, Inc.Bill Hunt & Mike Moran http://www.gordonchoi.com/
  91. 91. Gordon Choi OnlineTwitter:http://www.twitter.com/gordonchoiGoogle+:https://plus.google.com/108099088932620717110/Facebook:http://www.facebook.com/ppcblogLinkedIn:http://www.linkedin.com/in/gordonchoiQuora:http://www.quora.com/Gordon-ChoiWeibo:http://weibo.com/ppcblog http://www.gordonchoi.com/
  92. 92. Q&A Thank you!gordonppc@gmail.com http://www.gordonchoi.com/