Fasten your seat belts for this one. Hayzlett's presentations aren't for the thin-skinned or faint of heart. His LOAC2014 keynote, "Hire a Change Agent, or Go Home," will call for radical change.
Hire a Change Agent, or Go Home - The media ecosystem has changed radically, yet some media companies still operate under the same basic business models and marketing plans -- and with the same people -- they had in place a decade ago. Radical change calls for radical changes, and marketing guru and best-selling author Jeffrey Hayzlett believes that could mean firing some people and hiring change agents. He should know. He's managed dozens of companies -- including a stint as CMO of Kodak during its most difficult time -- and has learned from both success and failure. Hayzlett sees a clear path for anyone trying to affect change within their organizations and to grow their share of the fast-growing digital advertising space.
Join us at #LOAC2014: www.borrellassociates.com/loac2014