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Some Boats Will Rise Faster: Borrell's Predictions for 2014


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Gordon Borrell, CEO of Borrell Associates, makes his predictions for 2014. Spectrum about to be taken away from TV stations, re-transmissions fees accounting for up to 30% of station revenues, and tax exempt changes for businesses.Next year online advertising will go WAY up along with other forms of advertising. What should you do in 2014? Hire an ad inventory manager, higher someone to focus on video and focus on political advertising.