Local Media's Sin: Are You Guilty?

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Media companies are not doubling down and looking at the huge opportunity area in digital. NOW is the best time to jump in, it will only cost more the longer you wait. Right now the split is about 70/30 - 70% of media expenditures are on legacy media, 30% on digital. In 2 years it will be 50/50 and in 5 years will be reversed - 70% will be spent on digital. For companies that double down, they will see revenues grow - those who don't will flat line. Stay tuned for the benchmarking report (due in May) and for more on The Future of Legacy Media: http://bit.ly/FutureLM

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