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Borrell Dashboard for Best-Practice Local Online Media 22 2012

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This dashboard was displayed at the conclusion of the Borrell 2012 Local Online Advertising Conference in New York. It shows the best-practice companies in a scattergram, then displays the common "dashboard" measurements that these companies monitor.

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Borrell Dashboard for Best-Practice Local Online Media 22 2012

  1. 1. The Digital DashboardMarch 22, 2012 2012 Local Online Advertising Conference
  2. 2. About this presentation The following dashboard was presented by Peter Conti Jr., Colby Atwood, and Gordon Borrell at the 2012 Local Online Advertising Conference in New York on March 22, 2012.It represents a compilation of the dashboard measurements that “best practice” local online media companies monitor. For discussion and other local market info, join the following group: Local Advertising and Marketing Trends
  3. 3. These companies have different measurements.www.borrellassociates.com
  4. 4. Looking Forward Micro Trendswww.borrellassociates.com
  5. 5. Looking Forward Micro Trendswww.borrellassociates.com
  6. 6. Want more information?Give us a call at 1-757-221-6641 or email us at info@borrellassociates.com Best Resource for ad spending date for your market: www.adspending.com

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