What’s in your bag or briefcase? (National survey carried by source-e, September 2007)
<ul><li>89% of respondents would retain an item of promotional merchandise they had been given in their briefcase, work ba...
<ul><li>‘ This new survey shows that the British public don’t only retain these items on their desk but also carry these i...
<ul><li>10% said USB sticks was their most popular choice. </li></ul><ul><li>23% said pens were the most important. </li><...
<ul><li>38% selected a pen </li></ul><ul><li>18% chose USB Sticks </li></ul><ul><li>14% would retain their diary </li></ul...
<ul><li>71% of respondents had heard of the company that presented them with the item. </li></ul><ul><li>The same number (...
<ul><li>54% of those questioned had already purchased something from one of the companies that had supplied them with a pi...
<ul><li>90% of respondents believe that promotional merchandise increases a company’s brand awareness. </li></ul>
<ul><li>We are  endorsed  by the  ‘ BPMA ’   meaning you will benefit from our:  </li></ul><ul><li>Professionalism  </li><...
<ul><li>Commitment to quality </li></ul><ul><ul><ul><ul><li>From planning through to evaluation, we will help you to deliv...
“ Buy from us, Buy with Confidence”
<ul><li>About Source-e: </li></ul><ul><li>An online and printed catalogue sourcing company that will design, create and de...
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Whats In Your Bag Or Briefcase

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Research on effectiveness of promotional merchandise through what buyers keep in their bags and briefcases

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Whats In Your Bag Or Briefcase

  1. 1. What’s in your bag or briefcase? (National survey carried by source-e, September 2007)
  2. 2. <ul><li>89% of respondents would retain an item of promotional merchandise they had been given in their briefcase, work bag or handbag. </li></ul><ul><li>69% would retain the item rather than pass it on to a family or colleague member. </li></ul><ul><li>USB stick is second only to pens as the most frequently carried item and second most important. </li></ul>Findings….
  3. 3. <ul><li>‘ This new survey shows that the British public don’t only retain these items on their desk but also carry these items with them at all times in their briefcase/ work bag or hand bag and making valuables use of them on a regular basis. Promotional merchandise influences purchases’. </li></ul><ul><li>(David Lebond- Executive director for Source-e and Chairman of the British Promotional Merchandise Association) </li></ul>
  4. 4. <ul><li>10% said USB sticks was their most popular choice. </li></ul><ul><li>23% said pens were the most important. </li></ul><ul><li>10% stated they carried around key rings. </li></ul><ul><li>57% stated that other items were </li></ul><ul><li> more popular. </li></ul>The most popular item of Promotional Merchandise carried around .
  5. 5. <ul><li>38% selected a pen </li></ul><ul><li>18% chose USB Sticks </li></ul><ul><li>14% would retain their diary </li></ul><ul><li>28% said others </li></ul><ul><li>Whilst only 3% stated their personal organiser. </li></ul>The items most likely to be kept by respondents
  6. 6. <ul><li>71% of respondents had heard of the company that presented them with the item. </li></ul><ul><li>The same number (71%) could name the company that had presented them with the item. </li></ul><ul><li>This suggesting that repeat exposure to an item that is used on a regular basis is remembered. </li></ul>
  7. 7. <ul><li>54% of those questioned had already purchased something from one of the companies that had supplied them with a piece of promotional merchandise. </li></ul>
  8. 8. <ul><li>90% of respondents believe that promotional merchandise increases a company’s brand awareness. </li></ul>
  9. 9. <ul><li>We are endorsed by the ‘ BPMA ’ meaning you will benefit from our: </li></ul><ul><li>Professionalism </li></ul><ul><ul><ul><ul><li>We follow a strict BPMA code of conduct to protect end users </li></ul></ul></ul></ul><ul><li>Knowledge and expertise </li></ul><ul><ul><ul><ul><li>A written product specification will be produced and agreed </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Samples will be provided to ensure </li></ul></ul></ul></ul><ul><ul><ul><ul><li>sufficient product quality </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A production and delivery schedule will </li></ul></ul></ul></ul><ul><ul><ul><ul><li>be issued as part of our contract with you </li></ul></ul></ul></ul>Why buy promotional merchandise from us?
  10. 10. <ul><li>Commitment to quality </li></ul><ul><ul><ul><ul><li>From planning through to evaluation, we will help you to deliver the best possible solution to your client. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quality control procedures ensure our merchandise complies with relevant legislative and safety controls </li></ul></ul></ul></ul><ul><li>Credibility </li></ul><ul><ul><ul><ul><li>A full quotation will be provided on receipt of the detailed brief. Any additional cost e.g. delivery, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>tooling etc will be clearly shown </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Should things go wrong, we will contact </li></ul></ul></ul></ul><ul><ul><ul><ul><li>you immediately to offer alternative </li></ul></ul></ul></ul><ul><ul><ul><ul><li>solutions </li></ul></ul></ul></ul>
  11. 11. “ Buy from us, Buy with Confidence”
  12. 12. <ul><li>About Source-e: </li></ul><ul><li>An online and printed catalogue sourcing company that will design, create and deliver promotional items to fit any brief or budget. </li></ul><ul><li>A member of the UK’s leading buying group and fully supports ethical trading (including ETI and SA8000) and operates under a strict ethical policy and will only use factories and suppliers that respects social accountability. </li></ul><ul><li>For further information on Source-e visit </li></ul><ul><li>www.source-e.co.uk </li></ul>r r

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