Page |3PETA IndiaPETA India, based in Mumbai, was launched in January 2000. PETA India operates underthe simple principle that animals are not ours to eat, wear, experiment on or use forentertainment, while educating policymakers and the public about animal abuse andpromoting an understanding of the right of all animals to be treated with respect.PETA India focuses primarily on the areas in which the greatest numbers of animals suffer themost: in the food and leather industries, laboratories and the entertainment industry. PETAIndia’s investigative work, public education efforts, research, animal rescues, legislative work,special events, celebrity involvement and national media coverage have resulted in countlessimprovements to the quality of life for animals and have saved countless animals’ lives.PETA Indias History: Compassion in ActionPeople for the Ethical Treatment of Animals (PETA) India , is a charitable organization withaffiliates in the United Kingdom, Germany, the Netherlands and the US.Founded in 2000, PETA India is dedicated to establishing and defending the rights of allanimals. PETA India operates under the simple principle that animals are not ours to eat, wear,experiment on or use for entertainment. PETA India educates policy-makers and the public aboutanimal abuse and promotes an understanding of the right of all animals to be treated with respect.PETA Indias animal protection work brings together members of the scientific, judicial andlegislative communities to halt abusive practices. Aided by thorough investigative work,governmental involvement, consumer boycotts and international media coverage, PETA Indiasefforts frequently result in long-term changes which improve the quality of life for – and preventthe deaths of – thousands of animals.Historic CasesPETA US has been responsible for such breakthroughs as closing the largest horse-slaughteroperation in the United States, shutting down a military laboratory where animals were shot, andstopping the use of cats and dogs in wound laboratories.Other major accomplishments • PETA US first uncovered the abuse of animals in experiments in 1981, launching the precedent-setting "Silver Spring monkeys" case. This resulted in the first arrest and criminal conviction of an animal experimenter in the United States on charges of cruelty to animals, the first confiscation of abused laboratory animals and the first US Supreme Court victory for animals in laboratories. • PETA US released 70 hours of graphic video footage documenting the appalling treatment of primates at the University of Pennsylvania head-injury laboratory, resulting in government fines and the loss of funding for the cruel study.
Page |4• PETA US undercover investigation of a huge contract testing laboratory in Philadelphia and subsequent campaign led to Benettons permanent ban on animal tests – a first for a major cosmetics company. Other leading companies – such as Avon, Revlon and Estée Lauder – followed suit. Gillette announced a moratorium on animal tests following PETA US 10-year campaign. PETA US now lists nearly 800 companies which do not test products on animals.• PETA US was victorious over the General Motors Corporation, which ended crash tests on animals.• PETA US released investigators photographs and videotaped footage taken inside Carolina Biological Supply Company (CBSC), the US largest biological supply house. The video footage documented that CBSC employees removed animals from gas chambers and injected them with formaldehyde without checking them for vital signs. Investigators also videotaped cats and rats who were still struggling while they were being embalmed and CBSC employees who spit on animals. The company was charged by the US Department of Agriculture (USDA) with violations of the US Animal Welfare Act.• With the help of celebrities such as Ewan McGregor and Martin Sheen; government officials in the US, Germany and Canada; and activists worldwide, PETA US was able to secure the release of polar bears who had been suffering for years in the Suarez Bros Circus. The bears are now recovering and thriving in more appropriate climates.• PETA US distributed an undercover video showing Las Vegas casino "entertainer" Bobby Berosini beating orang-utans with a metal rod. The US Department of the Interior revoked Berosinis captive-bred wildlife permit, making it illegal for Berosini to buy or sell orang-utans.• An undercover investigation of painful scabies experiments on dogs and rabbits at Ohios Wright State University led to charges by the USDA of 18 violations of the Animal Welfare Act. The experiments were stopped.• PETA US released undercover photographs and videotapes showing ducks being violently force-fed on a foie gras farm in New York, resulting in the first-ever police raid of a US factory farm. After learning the gory details of foie gras production, many airlines and restaurants dropped the so-called "delicacy" from their menus.• Undercover investigations at pig-breeding factory farms in North Carolina and Oklahoma revealed horrific conditions and daily abuse of pigs, including one pig who was skinned alive. The investigation led to the first-ever felony indictments of farm workers in the US.• in another precedent-setting case, a California furrier was charged with cruelty to animals after a PETA US investigator filmed him electrocuting chinchillas by clipping wires to the animals genitals. The American Veterinary Medical Association denounced the killing method, saying it causes animals to experience the pain of a heart attack while
Page |5 completely conscious. In another undercover exposé, PETA US videotaped a fur rancher injecting minks with weed-killer, causing them to die in agony. Both farms agreed to stop these cruel killing methods. • After exposing the US National Air and Space Administrations Bion experiment, in which straitjacketed monkeys were to be launched into space implanted with electrodes, PETA US succeeded in pressuring the US to pull out of the project. • PETA US undercover investigation of a Florida exotic-animal "training school" revealed that big cats were beaten with axe handles, which encouraged the USDA to develop new regulations governing methods of animal training. • PETA US undercover investigation of Boys Town National Research Hospitals experiments, in which kittens heads were cut into and cats were starved in order to study deafness, spurred the US National Institutes of Health to issue a report condemning Boys Towns animal care and use program. The USDA found that Boys Town had failed to comply with the Animal Welfare Act. • PETA US convinced Mobil, Texaco, Pennzoil, Shell and other oil companies to cover their exhaust stacks after showing how millions of birds and bats had become trapped in the shafts and were burned alive. • Following two years of negotiations and more than 400 demonstrations worldwide, McDonalds became the first fast-food chain to agree to make basic welfare improvements for farmed animals. Burger King and Wendys followed suit within a years time, and within two years, Safeway, Kroger and Albertsons had also agreed to adopt stricter guidelines in order to improve the lives of billions of animals slaughtered for food. • PETA US convinced national chains Target, Walgreens, Eckerd, Rite Aid, Kroger and Albertsons to stop selling Aqua Babies, which were tiny cubes in which fish, frogs or snails were imprisoned.Structure of CBEUG – PETA
Page |6 President (Corresponds with PETA INDIA and responsible for the activities) Event Manager Activity Manager (Scheduling, confirming Interviewer (Reviews, Maintains the the events, Speaker List of Activists, Activity (Selects PETA Activists) base/Star Street Team done, etc.) base, Guest List)ActivitiesStudent Developer Conference and Women’s Developer ConferenceDescription: 1. Invite PETA star street teamers to all the events organized by CBEUG. 2. Put up stalls (Global Warming, Animal Extinction, Other Global Issues, etc.) 3. Promote Vegetarianism 4. Sign up petitions. 5. Calorie Cuker (Students do it) :A activity which consists of cooking an equivalent vegetarian food to that of the non – vegetarianfood. (It’s like a presentation)Goodie: Best Presentation gets a T-shirtOutcome Expected:Awareness among student community about the global issues .Kids Developer ConferenceDescription : 1. Educating about PETA to the kids on the following topics :
Page |7 • “Know your animal rights” • “How to care for animals” • “How to save animals from extinction” • “Accessing PETA activist helpline* ” 2. Promote Vegetarianism 3. Calorie Cuker (Demonstrate to students) :An activity which consists of cooking an equivalent vegetarian food to that of the Non –vegetarian food.*The helpline will be a part of the PETA activists who will help on deciding what is wrong and what is right for the kids, andalso will be supporting them, encouraging them with right practices.Outcome Expected:Kid’s should be imparted with knowledge about the animals rights, about the products they usein their daily life which consist of the animalWeb PresenceDescription: 1. Blog – Blog about the PETA and support its cause. 2. Documentary – Make a documentary film. 3. Street Videos & You tubing – Make live videos on the street and you tube it.Outcome:Make an impact on PETA’s presence on the web.PETA ActivistsDescription:The Idea of PETA Activists is to ensure there are PETA activists everywhere around the city andto form Street Teams through them .Moreover PETA activists are the essence of this program.Activists don’t wear capes and masks, and they don’t have superhuman strength. They areregular people who stand up for those who can’t stand up for themselves. There’s a little of theactivist in all of us, and we’re here to help you tap into yours so that even without a cape, youcan be a superhero for animals.Being an activist isn’t always about marching through the streets. Help animals by integratingactivism into your daily routine. Leave a trail of stickers and leaflets wherever you go, wear
Page |8animal rights buttons and clothes and tell everyone that chickens are often still conscious whentheir throats are cut.Some of their activities include: 1. Will have to work on setting up a PETA Activist Helpline for their Area. 2. Report Issues 3. Set up stalls 4. Work on signing up Petitions 5. Address Issues in their locality. 6. Will have to form a Start Street Team in their college.Outcome Expected:The Whole set of outcome expected is mentioned here .Support Save Our Tigers Project :Description:Sign up Petitions in college fests and support their cause.Outcome:Awareness and support for the project Save Our Tigers.Provided Resources • Free Stickers and Literature about helping animals. • PETA Dishoom Pen + Stickers for 100 Sign-Ups • PETA Cap + Pen + Stickers for 300 Sign-Ups • PETA Dishoom T-Shirt + Cap + Stickers for 500 Sign-Ups • Bumper Surprise Gift for 1,000 Sign-UpsWhere can you get more help about activities that can be done with PETA ?Message Boards: http://www.petadishoom.com/boards/Online Activism: http://www.petadishoom.com/action/online_act.aspGetting Started: http://www.petaindia.com/started.htmlSample AgendaFor SDC/WDC
Page |9Timing Activity9:00 – 12:00 Petition Sign up (Along with the registration desk)12:00 – 2:00 Break3:00 – 4:00 (40 minutes in Conduct “Calorie cuker” (30 minutes) + Awareness Videobetween) presentation / documentary (10 minutes)For KDCTiming Activity10:00 – 10:30 Educate Them on any one of the Global Issues10:30-11:00 “Calorie cuker” demonstrateFor Inaugural of PETATiming Activity9:00 – 10:00 Speeches given by CBEUG president , Chief10:00 – 11:00 guest from PETA INDIA ,Presentation of PETA activists.(Petition Sign up and display of stalls will be going on in parallel)11:00 – 12:00 Documentary Presentation and Ending ceremonyGoal of this year • Bring Actor Madhavan to Dream event of CBEUG “Gyaan Mela” representing PETA INDIAWork Assignments • ID card Design : Gopinathan • Certificate Design for Volunteers and Organizers: Robin Hood, Kerala based freelance designer. • Interviewing PETA activists : Gopinathan and Harini Palanivel • PETA Inaugural event incharge : Harini Palanivel • Interlinking KDC and PETA : Indhuja • Interlinking Other College Level Events and PETA : Sivakumar
P a g e | 10Inaugural of PETAInitial Phase of PETA Activist SelectionThe split up for the initial phase of selection is as follows:2(CSI college , Ketty ) + 4(Mahindra College) + 5(College which is going to conduct the inaugural) +2(Erode) + 7(Sastra University)= 20 Activists6 StallsPresented by volunteers of the respective college where the event is planned . • 1 - Global Warming • 2 - Climate Change • 3 - Save our Tigers • 4 , 5 , 6 - Related to PETADocumentary Presentation • Will be done by P.Aravindhan and TeamOther Guests to be invitedSome social welfare organization through Yuva unstoppable Ramakrishnan will be helping onthis.Deadlines • Confirmation of location : within June 25th • Confirmation of guests : June 30th • Finalizing of date : July first or second week