MaaX Users Group, 2009

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Using smartREPORTER applications across the organization.

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  • S 14 on click build Quotes? Too many? SFDC place pics..must build counter clock f lower right..change upper right camp mgmnt to sales presentations
  • MaaX Users Group, 2009

    1. 1. Daniel L. Williams | Audience Development Manager New York Times Regional Media Group C-Change: Strategic Transformation in Circulation MaaX smartREPORTER Applications throughout the organization New York Times Regional Media Group
    2. 3. Key Features of the NYTRMG Marketing Database <ul><li>More than a leads address database. </li></ul><ul><li>Strengthens marketing intelligence and customer insight. </li></ul><ul><li>Manage all campaign management + reporting/analytics centrally. </li></ul><ul><li>Achieve process efficiencies through standardization. </li></ul><ul><li>smartREPORTER add-on functions as on-demand report builder. </li></ul>
    3. 4. smartREPORTER Suite <ul><li>Key Performance Metrics </li></ul><ul><li>Month End Performance Report </li></ul><ul><li>Weekly Top-line Metrics Report </li></ul><ul><li>New Starts by Source Report </li></ul><ul><li>Perm Stops by Reason Report </li></ul><ul><li>Loyalty Segmentation Report </li></ul><ul><li>Net Starts vs. Stops Report </li></ul><ul><li>Subscribers by Term Report </li></ul><ul><li>Subscribers by Frequency Report </li></ul><ul><li>Expire Inventory Report </li></ul><ul><li>Invoicing/Renewal Volume Report </li></ul><ul><li>Auto-Renew Enrollment Report </li></ul><ul><li>Retention Report </li></ul><ul><li>Campaign ROI Report </li></ul><ul><li>Campaign Response Tracking </li></ul><ul><li>Direct Mail Campaign Response </li></ul><ul><li>Telemarketing Campaign Response </li></ul><ul><li>Email Campaign Response </li></ul><ul><li>Renewal Series Campaign Response </li></ul><ul><li>TGM Campaign Response </li></ul><ul><li>Budget and Modeling </li></ul><ul><li>Volume Forecaster </li></ul><ul><li>Revenue Forecaster </li></ul><ul><li>Prospect value scoring </li></ul><ul><li>Operational Metrics </li></ul><ul><li>Complaints/Thousand </li></ul><ul><li>Repeat Complaints </li></ul><ul><li>Stop Save by Agent </li></ul><ul><li>Stop Reasons by Agent </li></ul>
    4. 5. Process Mapping - PBS Extract through MaaX Hygiene & Build
    5. 6. NYTRMG Centralized Data Warehouse - MaaX: Supports Circulation, Advertising and Product Initiatives ADDRESS MASTER LEVEL Ad Hoc SUBSCRIBER/OCCUPANT LEVEL Daily DEMOGRAPHY Ad Hoc VOTER REGISTRATION Ad Hoc TRANSACTION LEVEL Daily CDS Ad Hoc BILLING/RENEWAL LEVEL Daily DNC/DNM SUPPRESSIONS Weekly NEW MOVER/NEW HOMEOWNER Bi-weekly CAMPAIGN Daily PRIZM NE Ad Hoc 3 rd Party Lists/Compiled Data ABC DRAW Weekly BUDGET Annually Supports daily, weekly and monthly reporting and planning using Reporting Tool
    6. 7. Bandings
    7. 8. NYTRMG Centralized Data Warehouse - MaaX: Bandings provide categorization of disparate product data
    8. 9. NYTRMG Centralized Data Warehouse - MaaX: Bandings provide categorization of disparate transactional data
    9. 10. NYTRMG Centralized Data Warehouse - MaaX: Bandings provide categorization of disparate source data
    10. 11. NYTRMG Centralized Data Warehouse - MaaX: Sample of bandings
    11. 12. Building smartREPORTs
    12. 13. Simple Query for “New Starts by Source” Report Book
    13. 14. Simple Query for “New Starts by Source” Report Book
    14. 15. Simple Query for “New Starts by Source” Report Book
    15. 16. Simple Query for “New Starts by Source” Report Book
    16. 17. Simple Query for “New Starts by Source” Report Book
    17. 18. Simple Query for “New Starts by Source” Report Book
    18. 19. Simple Query for “New Starts by Source” Report Book
    19. 20. Simple Query for “New Starts by Source” Report Book
    20. 21. Simple Query for “New Starts by Source” Report Book
    21. 22. Simple Query for “New Starts by Source” Report Book
    22. 23. Simple Query for “New Starts by Source” Report Book
    23. 24. Simple Query for “New Starts by Source” Report Book
    24. 25. Simple Query for “New Starts by Source” Report Book
    25. 26. PRIZM NE > NYTRMG Lifestage “Super Segments”
    26. 27. PRIZM NE – Market Segmentation Analysis
    27. 28. Identifying Best Prospects via MaaX smartREPORTER: Indexing to Create a Segment Value Score
    28. 29. Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
    29. 30. Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
    30. 31. Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
    31. 32. Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
    32. 33. Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
    33. 34. Identifying Best Prospects via MaaX smartREPORTER : Indexing to Create a Segment Value Score
    34. 35. Retention & Analytics
    35. 36. Retention Tracking in smartREPORTER Customization across all MaaX variables
    36. 37. Retention Reporting in smartREPORTER Customization across all MaaX variables
    37. 38. Retention Reporting in smartREPORTER Customization across all MaaX variables
    38. 39. Retention Reporting in smartREPORTER Customization across all MaaX variables
    39. 40. Retention Reporting in smartREPORTER Customization across all MaaX variables
    40. 41. Retention Reporting in smartREPORTER Customization across all MaaX variables
    41. 42. smartREPORT Suite
    42. 43. Weekly Stops by Source Report Dashboard for benchmarking/tracking stop reasons
    43. 44. Weekly Net/Net Report Individual Market Tabs to Monitor Volume Trend
    44. 45. Weekly Subscribers by Frequency Report Displays Subscribers by Status and Frequency of Delivery
    45. 46. Weekly Subscribers by Loyalty Segment Report Displays Core, Prospect, and New Subscribers by Market
    46. 47. Weekly Invoicing and Renewal Traffic Report Three-year rolling trend by billing series
    47. 48. Weekly Payment Method Benchmarking Report Executive Dashboard Tracking Auto-Renew and Market Rankings
    48. 49. Weekly Top Line Metrics Report Executive Dashboard Tracking KPIs and Market Rankings
    49. 50. Volume/Revenue Forecasting
    50. 51. Transaction-based Volume Forecast Model
    51. 52. Automation and File Transfer through FTP
    52. 53. Thank You Daniel L. Williams Audience Development Manager New York Times Regional Media Group (p) 863.802.7251 (e) daniel.williams@nytrng.com

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