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How To Become Digitally Famous At Social Media Recruitment

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My slides from Social Media 'masterclass' I presented for Elite Recruitment Network on 1st April 2014.

50 slides on how to go about thinking about building your content marketing and social media strategy in the world of recruitment.

Actionable tips and actions you can do to help you attract, engage and convert candidates and clients using 'top secret' tools and tactics from the world of digital agencies.

#SocialRecDebate 1st April 2014

Published in: Marketing, Technology, Business
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How To Become Digitally Famous At Social Media Recruitment

  1. 1. @googledave @phcreative #SocialRecDebate HOW TO BECOME DIGITALLY FAMOUS AT SOCIAL MEDIA RECRUITMENT #SocialRecDebate 1st April 2014
  2. 2. Got a questions...? @googledave @phcreative
  3. 3. Got a questions...? @googledave @phcreative Tough fight out there: Competitive agencies In-House teams Candidate loyalty? Human behaviour Technology overload Resource
  4. 4. Got a questions...? @googledave @phcreative BOILER ROOM MOMENTS Countless calls Countless emails Numbers game Outbound activity
  5. 5. @googledave @phcreative #ebscotland Above & beyond What are you doing to: Build your brand People proposition Engage and connect To go Above & Beyond
  6. 6. Got a question…? @googledave dave@ph-creative.com Be remarkable
  7. 7. @googledave @phcreative #SocialRecDebate
  8. 8. @googledave @phcreative #SocialRecDebate
  9. 9. Digital Habits • Uses technology • Smartphones, tablets • LinkedIn, Twitter • Reads online, industry news (sectors specific = opportunity) Solutions I Appreciate • Delivery, ROI • Speed – find it fast • On going relationship • No bullshit Characteristics • Decision maker, controls budget • Confident, driven, demanding • Time poor (very busy) • Has team around them (influencers – who could be researching for him) What's Important to me • Help me achieve my business goals • Bring talent into my business • World class service • Innovation • Value, cost per hire, time to hire PERSONA EXAMPLE - CLIENT Person name: Steve Smith Occupation: C-Level, HRD Age: 35 - 50 @googledave @phcreative #SocialRecDebate
  10. 10. Digital Experience • Multi device – mobile responsive • Speed – page by page • How fast can I find answers… • Page behaviour • Don’t confuse me Conversion Triggers • Telephone numbers • Data capture • Live chat • Email to myself (mobile) • Take away info, downloads • Social icons and shares Case Studies • Relevant to me and my sector • Not just written, video, client features • Validation of your people credentials Content • Speak to me in a language I understand! • Be genuine and sincere – authentic • Answer my questions and objections • Scanability – ‘F’ factor • Content assets – videos, surveys, downloads • Demonstrate thought leadership • Rendering on multi device • Things that interest and help me PERSONA CONTENT PILLARS Person name: Steve Smith Occupation: C-Level, HRD Age: 35 - 50 @googledave @phcreative #SocialRecDebate
  11. 11. Got a questions...? @googledave @phcreative But how do you find them?
  12. 12. @googledave @phcreative #SocialRecDebate
  13. 13. https://followerwonk.com @googledave @phcreative #SocialRecDebate
  14. 14. @googledave @phcreative #SocialRecDebate https://followerwonk.com
  15. 15. @googledave @phcreative #SocialRecDebate https://followerwonk.com
  16. 16. http://app.buzzsumo.com/ @googledave @phcreative #SocialRecDebate
  17. 17. In association with Mersey Maritime @googledave @phcreative #SocialRecDebate
  18. 18. Consideration stage How to frame Example Concepts See Has a problem, not aware of the solutions Ask questions that identify a pain for the persona How the future of recruitment will impact the future of staff retention? How social media can the reduce your cost per hire… Think Aware of the problem but not aware of your solution Options? What does the persona have to think about? How next generation social recruiting will help you build a talent pool of candidates How to reduce your average cost per hire from £3000 to £69.75 within 12 months? Do Aware of your solution, or convince me Present you solution and explain why you The 7 reasons Nationwide Building Society choose us and now have an average cost per hire of £69.75 Authentic case study, client video, download Delight Loyal customer, encourage them to refer, share and buy more Show them how you add continued value, introduce new ideas Introducing our next generation, social job boards – bringing candidates direct to your door. Ask to interview you audience? Leverage higher up the funnel
  19. 19. @googledave @phcreative #HDevents
  20. 20. http://www.hubspot.com/blog-topic-generator http://alltop.com/ @googledave @phcreative #SocialRecDebate
  21. 21. https://www.quora.com/ https://www.youtube.com/yt/fanfinder/en-GB/ @googledave @phcreative #SocialRecDebate
  22. 22. @googledave @phcreative #SocialRecDebate
  23. 23. @googledave @phcreative #SocialRecDebate
  24. 24. No, they really do care about this stuff! @googledave @phcreative #SocialRecDebate
  25. 25. https://socialcrawlytics.com @googledave @phcreative #SocialRecDebate
  26. 26. @googledave @phcreative #SocialRecDebate https://socialcrawlytics.com
  27. 27. http://app.buzzsumo.com @googledave @phcreative #SocialRecDebate
  28. 28. @googledave @phcreative #SocialRecDebate
  29. 29. @googledave @phcreative #SocialRecDebate
  30. 30. @googledave @phcreative #SocialRecDebate
  31. 31. @googledave @phcreative #SocialRecDebate
  32. 32. @googledave @phcreative #SocialRecDebate
  33. 33. You need the right tools and tactics for the job @googledave @phcreative #SocialRecDebate
  34. 34. http://www.hubspot.com https://hootsuite.com @googledave @phcreative #SocialRecDebate
  35. 35. @googledave @phcreative #SocialRecDebate
  36. 36. BUFFER QUICK AND EASY https://bufferapp.com @googledave @phcreative #SocialRecDebate
  37. 37. BUFFER QUICK AND EASY @googledave @phcreative #SocialRecDebate https://bufferapp.com
  38. 38. Buffer Chrome App • Direct from browser • Fast and simple • Post or share later • Pick your channels @googledave @phcreative #SocialRecDebate https://bufferapp.com
  39. 39. CREATE EMAIL GROUPS TO SHARE CONTENT http://wiggio.com/messages.html @googledave @phcreative #SocialRecDebate
  40. 40. @googledave @phcreative #SocialRecDebate
  41. 41. Got a question - @googledave / dave@ph-creative.comHOW DO YOU MEASURE UP?
  42. 42. @googledave @phcreative #SocialRecDebate http://www.kaushik.net/avinash/best-social-media-metrics- conversation-amplification-applause-economic-value/
  43. 43. SOCIAL MEASURMENT ECONOMIC VALUE @googledave @phcreative #SocialRecDebate
  44. 44. SOCIAL MEASURMENT ATTRIBUTION @googledave @phcreative #SocialRecDebate
  45. 45. @googledave @phcreative #SocialRecDebate
  46. 46. Got a question…? @googledave dave@ph-creative.com Goosebumps
  47. 47. @googledave @phcreative #SocialRecDebate
  48. 48. Thanks for listening and keep in touch! @GoogleDave email: googledave@ph-creative.com tel: 01512275549 @googledave @phcreative #SocialRecDebate

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