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@googledave
@phcreative
#SocialRecDebate
HOW TO BECOME DIGITALLY FAMOUS
AT SOCIAL MEDIA RECRUITMENT
#SocialRecDebate 1st April 2014
Got a questions...?
@googledave
@phcreative
Got a questions...?
@googledave
@phcreative
Tough fight out there:
Competitive agencies
In-House teams
Candidate loyalty?
Human behaviour
Technology overload
Resource
Got a questions...?
@googledave
@phcreative
BOILER ROOM MOMENTS
Countless calls
Countless emails
Numbers game
Outbound activity
@googledave
@phcreative
#ebscotland
Above & beyond
What are you doing to:
Build your brand
People proposition
Engage and connect
To go Above & Beyond
Got a question…?
@googledave
dave@ph-creative.com
Be remarkable
How To Become Digitally Famous At Social Media Recruitment
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
Digital Habits
• Uses technology
• Smartphones, tablets
• LinkedIn, Twitter
• Reads online, industry news
(sectors specific = opportunity)
Solutions I Appreciate
• Delivery, ROI
• Speed – find it fast
• On going relationship
• No bullshit
Characteristics
• Decision maker, controls budget
• Confident, driven, demanding
• Time poor (very busy)
• Has team around them (influencers –
who could be researching for him)
What's Important to me
• Help me achieve my business goals
• Bring talent into my business
• World class service
• Innovation
• Value, cost per hire, time to hire
PERSONA EXAMPLE - CLIENT
Person name: Steve Smith
Occupation: C-Level, HRD
Age: 35 - 50
@googledave
@phcreative
#SocialRecDebate
Digital Experience
• Multi device – mobile responsive
• Speed – page by page
• How fast can I find answers…
• Page behaviour
• Don’t confuse me
Conversion Triggers
• Telephone numbers
• Data capture
• Live chat
• Email to myself (mobile)
• Take away info, downloads
• Social icons and shares
Case Studies
• Relevant to me and my sector
• Not just written, video, client features
• Validation of your people credentials
Content
• Speak to me in a language I understand!
• Be genuine and sincere – authentic
• Answer my questions and objections
• Scanability – ‘F’ factor
• Content assets –
videos, surveys, downloads
• Demonstrate thought leadership
• Rendering on multi device
• Things that interest and help me
PERSONA CONTENT PILLARS
Person name: Steve Smith
Occupation: C-Level, HRD
Age: 35 - 50
@googledave
@phcreative
#SocialRecDebate
Got a questions...?
@googledave
@phcreative
But how do you find them?
@googledave
@phcreative
#SocialRecDebate
https://followerwonk.com
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate https://followerwonk.com
@googledave
@phcreative
#SocialRecDebate https://followerwonk.com
http://app.buzzsumo.com/
@googledave
@phcreative
#SocialRecDebate
In association with Mersey Maritime
@googledave
@phcreative
#SocialRecDebate
How To Become Digitally Famous At Social Media Recruitment
Consideration
stage
How to frame Example Concepts
See
Has a problem, not aware of the solutions
Ask questions that identify a pain for the
persona
How the future of recruitment will impact the
future of staff retention?
How social media can the reduce your cost
per hire…
Think
Aware of the problem but not aware of
your solution
Options? What does the persona have to
think about?
How next generation social recruiting will
help you build a talent pool of candidates
How to reduce your average cost per hire
from £3000 to £69.75 within 12 months?
Do
Aware of your solution, or convince me
Present you solution and explain why you
The 7 reasons Nationwide Building Society
choose us and now have an average cost
per hire of £69.75
Authentic case study, client video, download
Delight
Loyal customer, encourage them to refer,
share and buy more
Show them how you add continued value,
introduce new ideas
Introducing our next generation, social job
boards – bringing candidates direct to your
door.
Ask to interview you audience? Leverage
higher up the funnel
@googledave
@phcreative
#HDevents
http://www.hubspot.com/blog-topic-generator http://alltop.com/
@googledave
@phcreative
#SocialRecDebate
https://www.quora.com/ https://www.youtube.com/yt/fanfinder/en-GB/
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
No, they really do care about this stuff!
@googledave
@phcreative
#SocialRecDebate
https://socialcrawlytics.com
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate https://socialcrawlytics.com
http://app.buzzsumo.com
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
You need the right tools and tactics for the job
@googledave
@phcreative
#SocialRecDebate
http://www.hubspot.com https://hootsuite.com
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
BUFFER QUICK AND EASY
https://bufferapp.com
@googledave
@phcreative
#SocialRecDebate
BUFFER QUICK AND EASY
@googledave
@phcreative
#SocialRecDebate https://bufferapp.com
Buffer Chrome App
• Direct from browser
• Fast and simple
• Post or share later
• Pick your channels
@googledave
@phcreative
#SocialRecDebate https://bufferapp.com
CREATE EMAIL GROUPS TO SHARE CONTENT
http://wiggio.com/messages.html
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
Got a question - @googledave / dave@ph-creative.comHOW DO YOU MEASURE UP?
@googledave
@phcreative
#SocialRecDebate
http://www.kaushik.net/avinash/best-social-media-metrics-
conversation-amplification-applause-economic-value/
SOCIAL MEASURMENT ECONOMIC VALUE
@googledave
@phcreative
#SocialRecDebate
SOCIAL MEASURMENT ATTRIBUTION
@googledave
@phcreative
#SocialRecDebate
@googledave
@phcreative
#SocialRecDebate
Got a question…?
@googledave
dave@ph-creative.com
Goosebumps
@googledave
@phcreative
#SocialRecDebate
Thanks for listening and keep in touch!
@GoogleDave
email: googledave@ph-creative.com
tel: 01512275549
@googledave
@phcreative
#SocialRecDebate

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How To Become Digitally Famous At Social Media Recruitment

Editor's Notes

  1. Its not about B2B, B2CIts P2P – people to peopleWe have to think about ‘digital hugs’
  2. What types of content help us connect emotionally and factually?
  3. The next version of job boards…..