Humans vs. Insomniacs

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Humans vs. Insomniacs

  1. 1. <ul><li>Rainforest Alliance Challenge </li></ul><ul><li>HUMANS VS. INSOMNIACS </li></ul><ul><li>Campus wide game of tag to get attention </li></ul><ul><li>Rules of the game: </li></ul><ul><li>1. Join the Humans or the Insomniacs on Facebook </li></ul><ul><ul><li>Shirts: Humans will wear red and Insomniacs blue (or teams can decide) </li></ul></ul><ul><li>2. Power up! - gain “Health Points (HP)” by purchasing Rainforest Alliance Certified Coffee </li></ul><ul><li>3. On a specified day all participants will seek out the other team throughout the campus and tag them to reduce their HP using an iPhone app </li></ul><ul><li>4. Whoever (or team) has the most tags gains redeemable “green points” </li></ul><ul><ul><li>Green points = Free certified coffee </li></ul></ul>
  2. 2. <ul><li>Making it work </li></ul><ul><li>Game? </li></ul><ul><ul><li>Inform the students of the game through Facebook </li></ul></ul><ul><ul><ul><li>Start a group - invite students to play game with the rest of campus </li></ul></ul></ul><ul><ul><ul><li>Students who recruited 5 other players will gain points </li></ul></ul></ul><ul><li>Priming the student population </li></ul><ul><ul><li>Start mini games on campus </li></ul></ul><ul><ul><li>Students can form sub-teams under the Humans or Insomniacs </li></ul></ul>
  3. 3. <ul><li>Logistics </li></ul><ul><li>Mobile phone app to track people </li></ul><ul><ul><li>Example: GPS tracking and Glympse (free) are mobile phone app that tracks people </li></ul></ul><ul><li>Powering up (gaining HP) and tagging </li></ul><ul><ul><li>Develop an iPhone app - participate in Singlebrooks’ Sustainable iPhone App Program (http://www.singlebrook.com/contest) and win a FREE custom iPhone application for a non-profit organization (deadline: August 15, 2010). </li></ul></ul><ul><li>Card System </li></ul><ul><ul><li>Students get HP through purchase of certified coffee (see Creating Incentives pitch) </li></ul></ul>

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