Creating Incentives


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Creating Incentives

  1. 1. <ul><li>Rainforest Alliance Challenge </li></ul><ul><li>Creating Incentives </li></ul><ul><ul><li>Step 1 . Mobilize students </li></ul></ul><ul><ul><li>- Engaging future advocates </li></ul></ul><ul><ul><li>Step 2 . Sustained support through incentives </li></ul></ul><ul><ul><li>- Card system </li></ul></ul><ul><ul><li>- Implementation </li></ul></ul><ul><ul><li>Step 3. Resources </li></ul></ul><ul><ul><li>- Online tools </li></ul></ul><ul><ul><li>- iPhone App </li></ul></ul><ul><ul><li>Step 4. Business incentives </li></ul></ul><ul><ul><li>- Social responsibility </li></ul></ul><ul><ul><li>- Recognition and publicity </li></ul></ul>
  2. 2. Step 1. Mobilize Students <ul><li>Engaging Future Advocates </li></ul><ul><li>Option 1 </li></ul><ul><li>Utilize Rainforest Alliance online tool (refer to Pitch: Building a Foundation) </li></ul><ul><li>Option 2 </li></ul><ul><li>Launch an online campaign advertising the card system using twitter and blogs </li></ul><ul><li>Engage sustainability influencers and get them to advertise the card system incentive </li></ul><ul><li>Through facebook and other social networks, inform students that they can help mobilize the sustainability movement by engaging local businesses </li></ul><ul><ul><li>Students can use the card system as an incentive for businesses to serve certified coffee </li></ul></ul><ul><li>Rainforest Alliance resources: </li></ul><ul><ul><li>Online guide on how to engage local businesses </li></ul></ul>
  3. 3. Step 2. Sustained Support Through Incentives <ul><li>Card system </li></ul><ul><li>Rewards card </li></ul><ul><li>Issue RA cards with barcodes </li></ul><ul><li>Businesses will scan the barcode with each purchase of certified coffee </li></ul><ul><li>Each barcode corresponds to an online account </li></ul><ul><li>What will the card system do? </li></ul><ul><li>Track how much certified coffee students are drinking </li></ul><ul><li>Show that by drinking certified coffee they are saving the rainforest through an online tool </li></ul><ul><li>Students get discounts and free stuff for drinking a certain amount of certified coffee </li></ul>0123456 78912345 RULES AND REGULATIONS Valid only at participating businesses.
  4. 4. <ul><li>Implementing the card system </li></ul><ul><li>Requirements </li></ul><ul><li>Businesses: barcode reader </li></ul><ul><li>Rainforest Alliance: mobile computing, data capture, database system, web interactive tools </li></ul><ul><li>Solutions </li></ul><ul><li>Outsource: barcoding, web support </li></ul><ul><li>(Still need to work on this…) </li></ul>
  5. 5. Step 3. Resources <ul><li>Online Tools </li></ul><ul><li>Online account </li></ul><ul><li>Link to social community - Facebook, Twitter, Youtube, Flikr </li></ul><ul><li>Check card balance </li></ul><ul><li>Stats: consumed certified coffee, contribution to saving rainforests </li></ul><ul><li>Interactive learning tool </li></ul><ul><li>Students take quizzes and earn points (for discounts and free stuff) </li></ul><ul><li>Perform challenges to earn points </li></ul><ul><li>Online community and other resources </li></ul><ul><li>Interaction with RA local community - like-minded socially conscious citizens </li></ul><ul><li>“ Toolbox” - guide that enables students to engage local businesses </li></ul><ul><li>Discussion board with moderators from the community - forum for strategies, shared experience, etc… </li></ul>
  6. 6. <ul><li>iPhone App </li></ul><ul><li>Developing an iPhone app </li></ul><ul><li>Participate in Singlebrooks’ Sustainable iPhone App Program ( and win a FREE custom iPhone application for a non-profit organization (deadline: August 15, 2010). </li></ul><ul><li>The Application </li></ul><ul><li>Tips on how to engage local businesses </li></ul><ul><li>Shows user’ statistics </li></ul><ul><li>Optional: Map with nearby businesses serving certified coffee </li></ul>
  7. 7. Step 3. Business Incentives <ul><li>Why serve certified coffee? </li></ul><ul><li>Social responsibility </li></ul><ul><li>Help save the rainforest </li></ul><ul><li>Community-building </li></ul><ul><li>Recognition and publicity </li></ul><ul><li>Good marketing strategy </li></ul><ul><li>Online tool will record how much certified coffee is sold using the card system or their “Green Index” </li></ul><ul><li>Collaborate with Yelp to record businesse’s “Green Index” </li></ul><ul><li>Business that is rated the “greenest” will be featured in RA website </li></ul><ul><li>Collaborate with FourSquare to highlight businesses serving RA certified coffee </li></ul>