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Creating Incentives


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Creating Incentives

  1. 1. Rainforest Alliance Challenge Creating Incentives Step 1 . Demonstrate Value - Engaging future advocates Step 2 . Sustained support through incentives - Card system - Interactive online learning tool Step 3. Business incentives - Recognition and publicity
  2. 2. Step 1. Demonstrate Value <ul><li>Engaging Future Advocates </li></ul><ul><li>Option 1 </li></ul><ul><li>Utilize Rainforest Alliance online tool (refer to Pitch: Building a Foundation) </li></ul><ul><li>Option 2 </li></ul><ul><li>Launch an online campaign advertising the card system using twitter and blogs </li></ul><ul><li>Engage sustainability influencers and get them to advertise the card system incentive </li></ul><ul><li>Through facebook and other social networks, inform students that they can help mobilize the sustainability movement by engaging local businesses </li></ul><ul><ul><li>The students can use the card system as an incentive for businesses to serve certified coffee </li></ul></ul><ul><li>Rainforest Alliance resources: </li></ul><ul><ul><li>Online guide on how to engage local businesses </li></ul></ul>
  3. 3. Step 2. Sustained Support Through Incentives <ul><li>Card system </li></ul><ul><li>Utilizing barcodes </li></ul><ul><li>Issue Rainforest Alliance cards with barcodes </li></ul><ul><li>Businesses will scan the barcode with each purchase of certified coffee </li></ul><ul><li>Each barcode corresponds to an online account </li></ul><ul><li>What will it do? </li></ul><ul><li>Track how much certified coffee students are drinking </li></ul><ul><li>Show that by drinking certified coffee they are saving the rainforest through an online tool </li></ul><ul><li>Online tool demonstrates progress by generating graphs </li></ul><ul><li>Students get discounts and free stuff for drinking a certain amount of certified coffee </li></ul><ul><li>Interactive learning tool </li></ul><ul><li>Students take quizzes and earn points </li></ul><ul><li>Points may be used to get discounts or free stuff </li></ul>
  4. 4. Step 3. Business Incentives <ul><li>Recognition and publicity </li></ul><ul><li>Online tool will record how much certified coffee is sold using the card system or their “Green Index” </li></ul><ul><li>Collaborate with Yelp to record company’s “Green Index” </li></ul><ul><li>Business that is rated the “greenest” will be featured </li></ul>