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40 VIDEO STATS
you must know
if you work in ecommerce
HOW VIDEO DRIVES TRAFFIC
AND PURCHASES
It is estimated that in 2015,
204.2 million people in the US watched
online video monthly via any type of device
This repr...
2.
The amount of time online users spend
watching online video has grown 38.5%
in the past 2 years
– Nielsen
64% of all internet traffic globally
is video consumption, and it is expected
to grow to 69% by 2017
– KPCB
3.
4.
Video content generates
on average 3 times as many monthly
visitors as other content
– Buffer
Websites with video content
enjoy 88% more time spent
on pages by visitors
– Buffer
5.
6.
Having video content on pages
can contribute to 157% increase
in organic traffic from search engines
– Buffer
7.
After seeing an online video about a
product, consumers are 46% more likely
to search about this product online
– Buffer
8.
Product videos increase
the likelihood of purchases by 85%
– Buffer
9.
When doing online shopping
with video content, shoppers are
52% more confident in their purchases
– Buffer
Video reviews on product pages
increase visitor session duration 340%
- Goodvidio
10.
Videos on product pages contribute to
127% increase in pages visited
per shopping session
- Goodvidio
11.
MILLENNIALS ARE ESPECIALLY RESPONSIVE
TO ONLINE VIDEO WHEN SHOPPING
4 in 5 millennial shoppers
find online product videos helpful
when researching future purchases
– Animoto
12.
13.
67% of millennials are certain they can
find a video on YouTube about anything,
including product video reviews
- Think...
14.
Millennials are 146% more likely
to watch video on retailer’s website
while online shopping than older
generations of ...
15.
Gen Y shoppers are 264% more likely
to share product videos while doing online
shopping
– Animoto
16.
1 in 3 millennials purchase a product as a
result of watching online videos
– Think With Google
17.
3 quarters of millennials rely on online
video when comparison shopping
– Animoto
18.
69% of millennial shoppers turn to online
video content to research complementary
products to add to their purchases
–...
YOUTUBE VIDEO STATS
19.
YouTube has a reach of 81.2% of
Internet users in the US
– comScore
20.
55% of all keyword searches on Google in
the US return at least one video result, and
82% of those results lead to You...
21.
Brand-created videos make up 17%
of YouTube content, as opposed to
user-generated content, which
represents 32% of the...
22.
“How-to” videos are one of the most
popular content types on YouTube
There are more than 135 million
“how to” videos o...
23.
More than 100 million hours of “how-to”
content has been watched so far this
year in the US
Searches for this type of ...
24.
Beauty is one of the largest content pools
on YouTube, with over 5 billion hours
of beauty tutorials, how-to videos, p...
25.
Beauty content attracts over
582 million views
across top 100 channels on YouTube
– Digiday
26.
YouTube enjoys
50% year-over-year growth
in watch time, especially among
18-49-year-old segment
– Think With Google
27.
76% of millennials use YouTube to follow
companies, as opposed to 47% and 42%
who follow companies on Twitter and
Inst...
28.
Millennials are also the largest audience
for YouTube: 31.8 million of online users
in 18-24 age segment in the US spe...
29.
YouTube gave birth to the so-called
Gen C, consisting of video creators,
curators and influencers
76% of Gen C visit Yo...
30.
Gen C are 3.6 times more likely to
purchase products after engaging with
video content
– Reelseo
31.
Gen C consumers are 1.8 times more likely
to be influencers and advise others on
purchases
- Reelseo
32. Men are more into YouTube than female
online users. Men spend 44% more time
on YouTube monthly than women, and
account...
33.
Over 50% of users who watch online
videos on their mobile use videos to decide
on purchases
- Think With Google
HOW ONLINE USERS PREFER
TO WATCH VIDEOS
34.
Video viewers list YouTube as their #1
destination for finding videos about
products or brands
– Think With Google
35.
Mobile video viewers are 1.2 times more
likely to think more highly of companies
that offer product videos on their pa...
36.
50% of global YoutTube viewership comes
from mobile devices
– Think With Google
37.
Millennials who use mobile devices to
watch online video are 2.3 times likely to
go to YouTube first for content
– Adwo...
38.
By 2019, 72% of mobile traffic will be
online video content
– Cisco
39.
34% of all video plays in the last quarter of
2014 were on tablets and smartphones
- Ooyala
40.
Tablet users are more likely to watch online
videos longer than 10 minutes
On the other hand, 54% of mobile users
watc...
WANT TO GET STARTED WITH VIDEOS
FOR YOU ECOMMERCE STORE?
Visit www.goodvid.io
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40 must know video stats for ecommerce

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Learn how videos impact ecommerce, from driving traffic to online retail stores, to converting shoppers and influencing purchases. Product videos have the power to engage online shoppers and convince them to buy.

Ecommerce sites featuring videos on product pages see on average +80% increase in add-to-cart conversion rate, while visitor engagement goes up by +340%.

Social media sites such as YouTube are overflowing with product videos that shoppers actively research and watch in order to be better informed about products and brands. This is especially true for the Millennial consumers, who use online videos as one of the top sources of information in their shopping journey.

Read more on https://blog.goodvid.io/40-video-stats-you-must-know-if-you-work-in-ecommerce/

Published in: Business
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40 must know video stats for ecommerce

  1. 1. 40 VIDEO STATS you must know if you work in ecommerce
  2. 2. HOW VIDEO DRIVES TRAFFIC AND PURCHASES
  3. 3. It is estimated that in 2015, 204.2 million people in the US watched online video monthly via any type of device This represents 78.6% of the US internet users – eMarketer 1.
  4. 4. 2. The amount of time online users spend watching online video has grown 38.5% in the past 2 years – Nielsen
  5. 5. 64% of all internet traffic globally is video consumption, and it is expected to grow to 69% by 2017 – KPCB 3.
  6. 6. 4. Video content generates on average 3 times as many monthly visitors as other content – Buffer
  7. 7. Websites with video content enjoy 88% more time spent on pages by visitors – Buffer 5.
  8. 8. 6. Having video content on pages can contribute to 157% increase in organic traffic from search engines – Buffer
  9. 9. 7. After seeing an online video about a product, consumers are 46% more likely to search about this product online – Buffer
  10. 10. 8. Product videos increase the likelihood of purchases by 85% – Buffer
  11. 11. 9. When doing online shopping with video content, shoppers are 52% more confident in their purchases – Buffer
  12. 12. Video reviews on product pages increase visitor session duration 340% - Goodvidio 10.
  13. 13. Videos on product pages contribute to 127% increase in pages visited per shopping session - Goodvidio 11.
  14. 14. MILLENNIALS ARE ESPECIALLY RESPONSIVE TO ONLINE VIDEO WHEN SHOPPING
  15. 15. 4 in 5 millennial shoppers find online product videos helpful when researching future purchases – Animoto 12.
  16. 16. 13. 67% of millennials are certain they can find a video on YouTube about anything, including product video reviews - Think With Google
  17. 17. 14. Millennials are 146% more likely to watch video on retailer’s website while online shopping than older generations of consumers – Animoto
  18. 18. 15. Gen Y shoppers are 264% more likely to share product videos while doing online shopping – Animoto
  19. 19. 16. 1 in 3 millennials purchase a product as a result of watching online videos – Think With Google
  20. 20. 17. 3 quarters of millennials rely on online video when comparison shopping – Animoto
  21. 21. 18. 69% of millennial shoppers turn to online video content to research complementary products to add to their purchases – Animoto
  22. 22. YOUTUBE VIDEO STATS
  23. 23. 19. YouTube has a reach of 81.2% of Internet users in the US – comScore
  24. 24. 20. 55% of all keyword searches on Google in the US return at least one video result, and 82% of those results lead to YouTube In comparison, 40% of results lead to images, 16% to shopping and 13% to news – Reelseo
  25. 25. 21. Brand-created videos make up 17% of YouTube content, as opposed to user-generated content, which represents 32% of the top videos on YouTube – Reelseo
  26. 26. 22. “How-to” videos are one of the most popular content types on YouTube There are more than 135 million “how to” videos on YouTube, many of which demonstrate how to use products – YouTube
  27. 27. 23. More than 100 million hours of “how-to” content has been watched so far this year in the US Searches for this type of videos grow 70% year-over-year – Think With Google
  28. 28. 24. Beauty is one of the largest content pools on YouTube, with over 5 billion hours of beauty tutorials, how-to videos, product reviews and hauls uploaded in the past 10 years – YouTube Trends
  29. 29. 25. Beauty content attracts over 582 million views across top 100 channels on YouTube – Digiday
  30. 30. 26. YouTube enjoys 50% year-over-year growth in watch time, especially among 18-49-year-old segment – Think With Google
  31. 31. 27. 76% of millennials use YouTube to follow companies, as opposed to 47% and 42% who follow companies on Twitter and Instagram – Animoto
  32. 32. 28. Millennials are also the largest audience for YouTube: 31.8 million of online users in 18-24 age segment in the US spent on average 10 hours 15 min on YouTube – Digiday
  33. 33. 29. YouTube gave birth to the so-called Gen C, consisting of video creators, curators and influencers 76% of Gen C visit YouTube weekly and 36% daily – Reelseo
  34. 34. 30. Gen C are 3.6 times more likely to purchase products after engaging with video content – Reelseo
  35. 35. 31. Gen C consumers are 1.8 times more likely to be influencers and advise others on purchases - Reelseo
  36. 36. 32. Men are more into YouTube than female online users. Men spend 44% more time on YouTube monthly than women, and account for the majority of views in 90% of the content categories Meanwhile, 65.5% of female online users in the US visit YouTube at least weekly – eMarketer
  37. 37. 33. Over 50% of users who watch online videos on their mobile use videos to decide on purchases - Think With Google
  38. 38. HOW ONLINE USERS PREFER TO WATCH VIDEOS
  39. 39. 34. Video viewers list YouTube as their #1 destination for finding videos about products or brands – Think With Google
  40. 40. 35. Mobile video viewers are 1.2 times more likely to think more highly of companies that offer product videos on their pages - Think With Google
  41. 41. 36. 50% of global YoutTube viewership comes from mobile devices – Think With Google
  42. 42. 37. Millennials who use mobile devices to watch online video are 2.3 times likely to go to YouTube first for content – Adwords Agency
  43. 43. 38. By 2019, 72% of mobile traffic will be online video content – Cisco
  44. 44. 39. 34% of all video plays in the last quarter of 2014 were on tablets and smartphones - Ooyala
  45. 45. 40. Tablet users are more likely to watch online videos longer than 10 minutes On the other hand, 54% of mobile users watch video content that is less than10 minutes long – Ooyala
  46. 46. WANT TO GET STARTED WITH VIDEOS FOR YOU ECOMMERCE STORE? Visit www.goodvid.io

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