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Learn how videos impact ecommerce, from driving traffic to online retail stores, to converting shoppers and influencing purchases. Product videos have the power to engage online shoppers and convince them to buy.
Ecommerce sites featuring videos on product pages see on average +80% increase in add-to-cart conversion rate, while visitor engagement goes up by +340%.
Social media sites such as YouTube are overflowing with product videos that shoppers actively research and watch in order to be better informed about products and brands. This is especially true for the Millennial consumers, who use online videos as one of the top sources of information in their shopping journey.
Read more on https://blog.goodvid.io/40-video-stats-you-must-know-if-you-work-in-ecommerce/