Today I am going to talk about the balance of food and urban development and the role of sustainable packaging within this
If we think about the start of urbanizaiton. there was a balance and integration of land, food and urbanisation. Only the most fertile lands were chosen to create a town and city, there needed to be water and soil to support the population .
then came industrialisation, globalisation and mobilisation driven by capitalism and growth and with this growth model, people became disconnected from their food and nature it brought automation, processing and packaging
this is the growth model, without a consideration for people or the environment sever the ties for knowledge, understanding, and functional ways we need to live
people don ’ t know where a carrot comes from or they think that noodle comes from a tree or at least kept at a distance that technology alone could create a new world... but resources are finite
Urban separation has led us to place where people believe that resources are infinite or free... Challenges: clean water food safety - breakdown in trust in the food chain, and unstable energy resources 95% of people have food safety concerns Search for renewable and clean energy…this search is exacerbating the crisis…pushing prices higher But with tensions so comes opportunities...
in fact china has a word for crisis wei ji - has opportunity in it - the second character... Opportunity in China - to change the urban rural balance change leads to opportunity – so for example we see change already taking place in china for example in energy
What do we know From the 3 elements that are in crisis, now china leads the world in clean coal
and in water china wants to lead the world in desalination
the most fundamental…Food… is to experience dramatic change Currently, led by countries such as Japan, US which in fact spends the least amount of disposable income on food : 9% vs 30% in china We have celebrity chefs like Jamie oliver in the UK raising awareness and values of food, We have smaller chain stores, such as , Trader joes, wholefoods, waitrose all looking for ways to source locally from independent farms, here is Chengdu we have Xingyi eco town.. So What is driving a new model for food Thre is a paradymn shift taking place around Food Values ..people in china want safety in supply provenance - where it comes from… So, where are the people that we want to feed
urbanisation continues - 80% by 2050 keeping food at a distance does not seem to be sustainable and ultimately does it make economic sense ? So, can we grow food closer to people everyone is moving to the city So what do we need to consider
2 thoughts re-balance rural urban bring nature back into the city and at the same time keep rural environments alive
so how do we do this, who is experimenting, learning and succeeding
re-balance demand vs supply If the demand chain is changing then what happens to the supply
If we bring nature back into the city what does this demand and supply model turn into What is the new model for eco urban agriculture
To try and understand and plan for a new model lets look at 3 areas of tension” Architecture: if we bring nature into the city ….Where to grow in an urban environment retrofitting vs purpose built how to deal with …. overpackaged organic vs no packaged/non-certified “ local ” fresh from wet market what about the ….old volume supply chain vs connected networks
Step 1…what we do know is that retro-fitting – roof tops and by having nature in the city, we know its socially, economically and environmentally - beneficial We have seen from our developments in shanghai – satisfaction, progress and meaningful results.
farm as part of their brand but what we want to get to is architecture that plans for agriculture as integral part of the system
re-balancing location and powerpoint of supply demand bringing new revenue into urban environments
Packaging is the face of the “new food”. However, Packaging = waste Think lifecycle Make packaging useful: carrying tool Minimize the material used Use renewable materials Make it compostable or reusable or best part of the design
No waste Packaging Problem solution, reduction of materials, reduction of waste, reduction of transport costs
Reduction of waste increase in product longevity. End product visually the same .
Developed as an easy way for consumers to start their own urban farming – can carry away a pot with soil and seeds – with instructions all ready to go. No waste Packaging lifecycle: local, minimum, practical, compostable Packaging is the product and it’ s a carrying tool used only renewable materials “hemp” a wild grass Eco paints that will go back to earth without destroying the eco-system Soil is organic and the seeds are from our partner bio farm – locally sourced Show packaging for corporate gifts – Gifts are generally over-packaged: multiple layers, heavy on inks, poor on recycling – because the focus is only on “how good can it look”…well now that’s not enough, we have to re-assess what it means to “look good” and re-balance this with lifecycle and purpose
Show packaging for corporate gifts – Gifts are generally over-packaged: multiple layers, heavy on inks, poor on recycling – because the focus is only on “how good can it look”…well now that’s not enough, we have to re-assess what it means to “look good” and re-balance this with lifecycle and purpose If packaging is the face of the new food values – then so with this comes new communication understanding and contemporary desirability Working with BioFarm to create market and demand for local organic food
this is part of the re-balance from monoculture and global inertia
What we are proposing is a move To green micro economies. Creating distributed networks smaller hubs to feed and provide new business for local communities Growing food where the people live, creating business and fresh food, cutting down transport cost and pollution
In shanghai we have created 5 roof-top farms. We are using a networked model to demonstrate that a roof top farm proposition is economically viable. We are using the farm to create and develop additional business: from corporate team building to yoga and fresh organic food on the restaurant menu. Here in Chengdu we see the start of Xingyi village with Eco agriculture at the core, with the aim to create business around this core. These projects are building towards the future, experimenting understanding, adapting and learning online is essential component of the network, for building brands, communication learning and distribution. It’ s the way to contemporary way to shop.
Desire is key to this proposition People become aware of where there food comes from, can interact with its development and benefit from its localness
We are already developing. We can share our knowledge and understanding We can support projects that aim to experiment and learn Help to work out scaleable models For these models online is essential for building brands, communitcation learning and distribution. It’ s the way to contemporary way to shop.
项目背景 CONTEXT 城市农耕为何重要 WHY ？ WE NEED URBAN FARMING 我们需要城市农耕 RECONNECT Food and process 5 9% of Shanghai dwellers are interested in planting vegetables in town RURAL EXO D US Increasing local food needs by 2050 80% population live in town REBALANCE Urban and rural QUALITY OF LIFE Better air quality First driver for shanghai dwellers
城市农耕架构体系 Urban Farming Architecture <ul><li>经济 ECONOMIC </li></ul><ul><li>节约能源 ENERGY SAVING </li></ul><ul><li>绿色市场 GREEN MARKET </li></ul><ul><li>提高产出 PRODUCTIVITY </li></ul>不断增强的观念意识 INCREASING CONSCIOUSNESS 教育认知 KNOWLEDGE 回应者指出创建一个花园城市对健康有益。 * of respondents mention that growing an urban garden can benefit health * 64% <ul><li>社会 SOCIAL </li></ul><ul><li>和谐社区 COMMUNITIES </li></ul><ul><li>宜居环境 COMFORT </li></ul><ul><li>有益健康 HEALTH </li></ul><ul><li>环境 ENVIRONMENTAL </li></ul><ul><li>安全无虞 AIR QUALITY </li></ul><ul><li>有益健康 WASTE REDUCTION </li></ul><ul><li>本地采摘 ECOSYSTEM PROTECTION </li></ul>95 ％的受访者关注食品安全问题。 95% of urban residents have an issue with food safety, SOURCE : KPLUNK studies
Roof top communities 屋顶社区 Positive brand extension 积极有效的品牌延伸方式 Desirable environment 创造理想的环境 Quality food for restaurant 提高餐厅食品供应质量 Build community 建立和谐社区 建筑改造 Architecture Retro-fitting
How might china explore new scalable local urban microcosms ? 探索中国特色的可延伸发展的城市模式缩影 Purpose built Architecture For urban agriculture 以城市农业为目的的建筑
#2. Sustainable Packaging 生态包装 Packaging is the face of the new food values 包装是对革新食物理念的直接诠释
#3. Urban Farming 城市农耕 Old Supply chain vs distributed network 陈旧的供应链与分销网络
进阶计划 FURTHER... 行动计划 ACTION PLAN 绿色微经济 GREEN MICRO ECONOMIES 本地化社区化 促进健康生活 推进自然理念 创造绿色收益 实现经济增长 提升环保意识
<ul><li>. </li></ul>#3 Urban Farming 城市农耕 Case study Networks 项目研究网络 Migrants 移民 Rural farmers 农民 Emerging tech 前沿技术 Kids education 启蒙教育 Architecture: Eco Urban agriculture at core 建筑：以生态城市农业为核心 Corporations team building 企业团队建设 Schools 学校 Government 政府 Landscapers 景观设计师 Retro-fit economic & social case studies 经济改造及社会案例研究 Green a Roof 屋顶农耕 Volunteers 志愿者 Architects 建筑师 Organic Farms 有机农场 On line network
Sustainable 可持续化 local 当地化 compostabl e 堆肥 Eco urban Agriculture 生态城市农业
Opportunity is to Create Lead the global development Develop scaleable models 机遇在于创造可在全球范围内推广延展的城市农业模式