01coolbike Presentation

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01coolbike Presentation

  1. 1. Creating markets and demand for sustainable living 创造可持续生活的市场需求2011 战略合作伙 Strategic Partners:
  2. 2. GoodtoCN Goals 目标•  创造更好的城市生活方式 Create better urban lifestyle•  让可持续生活成为触手可及的生活好创意 Make sustainable living inspiring & accessible•  减少环境影响,受益每一天 Benefit in everyday life & reduce environmental impact
  3. 3. GoodtoCN Goals 目标•  缓解城市空气污染 Environmental initiative to reduce Shanghai’s air pollution•  将自行车整合植入未来城市交通系统成为促进可持续发展的元素之一 Position bike as integrated element of future urban transport to support sustainable•  促成包括相关基建、产品和观念的社会变革 Create social change: changes in infrastructure, product and people’s perceptions
  4. 4. How 如何行动实施进程PROCESS• 促进多方协作Collaborate• 发展改进基础设施和辅助工具Develop support tools &infrastructure
  5. 5. How 如何行动 行动 ACTION • 政府机构+商业支持+环保组织实施进程 Government + Biz + OrgPROCESS • 优化道路使用:长效规划及立法支持• 促进多方协作 Optimize road usage: schemes &Collaborate legislation• 发展改进基础设施和辅助工具Develop support tools & • 建立维护有安全保障的自行车道 Build and maintain safe and secureinfrastructure urban bike pathways • 完善自行车租赁系统 Maintain public bike hiring system • 向骑行者提供辅助服务项目 Provide support services for bike- owners • 呼吁合理使用汽车 Encourage and support people to consciously consider car usage
  6. 6. Why 为什么这么做局势紧迫ON THE RISE• 交通污染严重:2020年,汽车数量将高达现在三倍以上Transport pollution: cars to tripleby 2020• CO2排放总量持续上升CO2 levels• 交通拥堵及安全问题与日俱增Traffic issues: congestion, safety• 市民健康、肥胖问题令人担忧Healthy issues: young & elderly,Obesity
  7. 7. GoodtoCN Target 受众目标中国城市居民和年轻人 Mobile Urban Residents and Chinese Youth
  8. 8. GoodtoCN Target 受众目标 与自行车文化完美契合的生活渴求 Lifestyle desires perfect match with bike culture生活渴求DESIRES• 快乐 Happiness• 和谐 Harmony• 简单 Simplicity• 自由 Freedom• 闲适 Leisure SOURCE : KPLUNK Studies 2009-2010
  9. 9. GoodtoCN Target 受众目标 与自行车文化完美契合的生活渴求 Lifestyle desires perfect match with bike culture生活渴求 优先级DESIRES PRORITIES• 快乐 Happiness • 个人身心健康• 和谐 Harmony Personal health and wellness• 简单 Simplicity • 广泛的个人社交• 自由 Freedom Strong interpersonal communities• 闲适 Leisure • 向往城市居住环境 Living in an urban landscape • 个人兴趣追求 Pursuit of individual interests • 洁净的空气环境 Clean air & environment SOURCE : KPLUNK Studies 2009-2010
  10. 10. GoodtoCN Target 受众目标 对于自行车的看法及观念相对陈旧 Bike perceptions fall short现状NOW• 自行车被视为一种过时的交通工具Bikes perceived as yesterdays transportchoice• 自行车文化与年轻人对生活的期望有所差距Bike culture does not support youthaspirations SOURCE : KPLUNK Studies 2009-2010
  11. 11. GoodtoCN Target 受众目标 对于自行车的看法及观念相对陈旧 Bike perceptions fall short现状NOW “开跑车是财富的象征,自行车• 自行车被视为一种过时的交通工具 是农民的交通工具。”Bikes perceived as yesterdays transport “Yes riding a sports car is forchoice the rich. Riding a bike is• 自行车文化与年轻人对生活的期望有所差 “ding ding” for the farmers”距 09-10年上海年轻人自行车观念调查Bike culture does not support youth 20 something Shanghai Youth research 2009/2010aspirations SOURCE : KPLUNK Studies 2009-2010
  12. 12. GoodtoCN Target 受众目标 对于自行车的看法及观念相对陈旧 Bike perceptions fall short现状NOW “开跑车是财富的象征,自行车• 自行车被视为一种过时的交通工具 是农民的交通工具。”Bikes perceived as yesterdays transport “Yes riding a sports car is forchoice the rich. Riding a bike is• 自行车文化与年轻人对生活的期望有所差 “ding ding” for the farmers”距 09-10年上海年轻人自行车观念调查Bike culture does not support youth 20 something Shanghai Youth research 2009/2010aspirations 把骑行带回日常生活并创造一种“酷骑”体验 We need to bring back the bike and make it cool to ride SOURCE : KPLUNK Studies 2009-2010
  13. 13. GoodtoCN 01coolbike Values 酷骑价值理念 自我表达 自由 Self-expression 创新 Freedom Creativity 都市 独立Urban Independence Values 健康 Healthy 酷骑价值理念 朋友与家庭 Friends & family 环境友好 热情 Enviromentally good Passion
  14. 14. GoodtoCN 01Coolbike Platform 酷骑项目平台 产品设计创新 Recreate "Bay to Breakers” Product design & express and race 讲座分享会 innovation 再造骑行文化 诠释自我 Presentations 生态城市/环岛骑行 酷骑体验 Eco city/island ride GoodtoCN Cool bike event创意工场&骑行 摄影摄像比赛Workshop & ride Film & photo Creative workshops competition make a bike 调研 Research 创意工场 单车DIY Cool bike Initiative 缓解气候变化骑行 Climate change ride 政府基建 Infrastructure Gov Platform 酷骑项目平台
  15. 15. GoodtoCN 2010-2011 Success Big Events 活动回顾 Chongming Xianqiao Sustainable Community event in partnership with Design Research Project 崇明仲夏节 Mid Summer Festival 250人参与到崇明岛“酷骑” 和“城市农耕”活动中。 合作者:Specialized, TNT, Make midsummer magical! Join the creativity, innovation and outdoor life on Chongming island. Events: Launch “Design Harvest”, 01coolbike ride, 02urbanFarming workshop, Chongming food & wine. Bring your bike to People’s Square 8.30am on 26th June. Buses leave for Chongming Island event and return 27th June 10am. Forever,TEKTAO, Biofarm 250 participants 01coolbike 2010 6 26 urban farming activity 6 26 8:30 6 27 10:00 www.Kplunk.com Chongming Island CRITICAL 城 生态设计市集&城市骑行 MASS 市 相 约 Eco design fair & Critical Mass Ride RIDE 骑 徐 家 汇 09:15 行 公 园 4月16日 周六上午 Saturday April 16th meet at Xujiahui Park 300+人参与酷骑活动; Bring your bike! 徐家汇公园到南外滩老码头; 城市农耕;生态设计市集; 合作者: Eco Design Fair, water house, the wellness works To Ec 300+ participants 01coolbike o D es ig n Xujiahui Park to Cool Docks Fa ir 开启地球周, 骑出清新空气. 享受充满创意设计和活动的精彩生态日 了解详情与注册报名请访问 And a day of fabulous eco-conscious design and activities. More info & register www.goodtochina.com 活动视频FILM
  16. 16. GoodtoCN 2010-2011 Success Big Events 活动回顾设计健康生活展 每日5000名参观者,总数达17000;Designing Eco Lifestyle 01酷骑线上应用”其乐无穷”介绍; 自行车试驾体验;健康家庭展示; 为超过35个展商设计展位; Designed sustainable pavilion for 35+ exhibitors. Goodtochina cool Living room preview on line biking application for biking for future forward cities Test the best of city bike 17000 visitors, 5000/day 崇明生态狂欢节 Eco Global party 600名以上的参与者; 崇明岛音乐节; 生态市集;酷骑; 合作者:Specialized, Design Harvests; 600 + participants Ride @Chongming Island Concert, eco fair, eco food, 01coolbike
  17. 17. A taste of the media 媒体报道生态狂欢节报道见于 ICS外语频道 9点新闻,2010年11月27日“组织者致力于推动和唤起人们对于生态友好型生活的意识。”“我被狂欢节上的这种积极正向的力量感动。热情四射的年轻人在一起分享自己的低碳生活经验,尽情享受生活!”“I was very encouraged by the feeling of positive energy atthe festival. A growing movement of climate change aware,passionate young Chinese individuals sharing experiencesand tips on living low carbon lifestyles,and showing that thereis no need to compromise on fun! “ ——Ogilvy Earth
  18. 18. A taste of the media 媒体报道世界无车日报道见于2010年9月29日 《上海日报》 “自行车恰恰是一种解决方案而不是问题。” ——Susan Evans World Car Free day Shanghai Daily 29/9/2010 “我们确实需要在诸多方面进行改进来支持上海的自行车文化。 “Bikes are part of the solution not the problem” 首先我们要把自行车视为一种实用、健康、有趣的交 Susan Evans通方式,它不仅能解决交通问题,更能减小环境污染的影 “There are indeed many aspects that can be improved响。上海的骑车环境正在变得越来越不友好。总体来说, around Shanghai to support a biking culture. First we need to行车安全和车辆安全都令人担忧。城市的主干道和交通节 see bikes as part of a solution as a great urban transport点甚少考虑自行车的行驶安全和便捷。在上海,几乎很少 option that is practical, healthy, enjoyable and non-polluting有为非机动车设置的交通灯。”一些非机动车道往往堆满 rather than a transport problem.了砖块、沙子和水泥。 Shanghai is becoming less friendly for cyclists. There are “我的伙伴不愿意再在上海的大街小巷骑车因为他们 many reasons why, yet overall there is an increasing lack of担心车会被偷。” safety and security on the road. From lack of space, more ——世博Odense Pavilion馆的总监Signe Z. N. Madsen and more cars to the development of major roads and junctions its becoming more difficult for bicycles to manoeuver. There are very few places in Shanghai, where the traffic lights provide help for cyclists” Now, in Shanghai cyclists are more likely to find the bike pathways, filled with sand, cement or bricks or find that there are cars parked in the bicycle lanes or driving in them. “My team does not want to ride around shanghai anymore as they are scared they will get their bikes stolen” said Signe Z. N. Madsen Director of Odense Pavilion,EXPO Shanghai 2010 .
  19. 19. A taste of the media 媒体报道报道见于《视觉中国》 设计健康生活2010年11月10日 Designing Healthy Lifestyles本周末GoodtoCN围绕着“城市农 报道见于 2010年11月6日耕”和“健康生活”的主题,进行了自 ICS外语频道9点新闻行车设计以及最为成功的一次酷骑活动,在Designing Healthy Lifestyles度过了一个令人印象深刻的周末。GoodtoCN的工 “我们确实需要能够有效作内容致力于两个层面: 降低碳排放影响的基础设1、鼓励市民做一些力所能及的小事来 施和产品来实现更健康的减少环境污染 生活”2、与年轻创意人合作思考新颖的可持续发展方案并执行实施 “There is a need for infrastructure and product toChinaVisual 10th Nov 2010 support a lower carbon impact society and healthierGoodtoCN had an impressive weekend living”at Designing Healthy Lifestyles, with -Susan Evanstheir focus this weekend on “UrbanFarming” and “Healthy living”, thisincluded creating bikes & the best ever01Coolqi ride.GoodtoCN works on two levels, the firstis with Chinese residents to get them todo “the little things in their lives”, thateveryone can do; – to reduceenvironmental impact and secondlyGoodtoCN works creatively withtomorrow’s leaders: to get themthinking about the sustainable solutionsearly on in their design and solutionbuilding processes.
  20. 20. A taste of the media 媒体报道报道见于《Enjoy Shanghai》”Good to be green”2010年11月12日,头版你觉得可持续发展在上海的最大挑战是什么?“有太多的经济增长意味追求速度而忽视了可持续发展的理念——从住房到能源以及工厂生产。在像上海这样的大城市里,几乎没有支持现代可持续生活习惯的设施、系统及产品。其实大多传统的习惯都是是可持续和环保的,但对于今天的中国城市年轻人而言,这些习惯被认为是陈旧老派地。他们觉得发达国家的生活方式才是最现代的……基于这种观念,我们就致力于提供给年轻人这样一种生活方式,但同时避免曾经影响到美国和欧洲的环境问题。” ——Susan EvansWhat do you think are the biggest challenges around sustainability in Shanghai? “There are a lot, fast economic growth that is not grounded in sustainable solutions - from housing, toenergy to factory output.For residents of huge cities like shanghai, there is little infrastructure, systems or product in place tosupport modern sustainable behaviours. The old traditional behaviours are the most sustainable, but ofcourse the majority of young urban Chinese people want to move away from these values as they are seenas old and for yesterdays generation . The modern, contemporary way of life is what young urbanites seein developed countries...so, our job is to provide that "lifestyle", but without all the environmental issues thatit brings in developed countries, i.e. America and Europe. ” -Susan EvansShort Films: http://v.youku.com/v_show/id_XMTQ5NzE1MjYw.htmlhttp://www.tudou.com/programs/view/K_MFeVRl1tw/
  21. 21. 2011发展规划:战略伙伴/产品开发/支持项目 Develop: partnerships products and support 01酷骑——网络应用“骑乐无穷”即将上线 01cool bike Launch online application Biking for Future Forward Cities骑乐无穷的使用人群WHO SHOULD USE BFFC骑乐无穷简单易用,是由城市规划者、当地的政策制定者以及提出倡议的领导人为了更好地理解一座城市的交通特点和有效的骑自行车的实践之间的联系而设计的。BFFC is a simple to use tool that isdesigned for use by urban planners,local policy makers and initiative leadersto better understand the connectionbetween a city’s transportcharacteristics and effective bikingpractices.
  22. 22. 2011发展规划:战略伙伴/产品开发/支持项目 Develop: partnerships products and support 01酷骑——网络应用“骑乐无穷”即将上线 01cool bike Launch online application Biking for Future Forward Cities 骑乐无穷的 WHO SHOULD USE BFFC骑乐无穷的使用人群WHO SHOULD USE BFFC 骑乐无穷通过线上评估系统对城市交通环 境作出整体评价报告,向使用者实时地提骑乐无穷简单易用,是由城市规划者、当 供路况信息,以便行车人能够找到更可持地的政策制定者以及提出倡议的领导人为 续交通解决方案。了更好地理解一座城市的交通特点和有效 BFFC enables an online assessment of a的骑自行车的实践之间的联系而设计的。 city‘s urban transport environment. ItBFFC is a simple to use tool that is highlights successes and pitfalls so thatdesigned for use by urban planners, the user can explore methods to create alocal policy makers and initiative leaders more sustainable urban transportto better understand the connection system with the bicycle at its core.between a city’s transportcharacteristics and effective bikingpractices.
  23. 23. 2011发展规划:战略伙伴/产品开发/支持项目 Develop: partnerships products and support 01酷骑——城市骑行 01cool bike – Critical Mass Ride城市酷骑:CRITICAL MASS RIDES:• 加强活动的参与度和黏着度Increase intensity and magnitude ofrides• 继续致力于建立和创造对自行车的正面认识和意识Continue to build and create bikepositive perceptions and awareness• 与企业合作改善凝聚力建设活动Corporate engagement activity
  24. 24. 感谢您与我们一起为更佳宜居可持续的中国作出的努力!Thanks: Help us keep China healthy livable and sustainable Creating markets and demand for sustainable living

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