Universal Internet-Catalog of  packaged products, drinks and other FMCG  for professionals and consumers   www.GoodsMatrix...
Content: <ul><li>Basic  </li></ul><ul><li>History  </li></ul><ul><li>Missions and Principles  </li></ul><ul><li>Statistics...
0 3 <ul><li>Bar codes </li></ul><ul><li>Name, Brand </li></ul><ul><li>Composition </li></ul><ul><li>Description </li></ul>...
0 4 Other parts of portal  <ul><li>Products Search by barcode, name, category, brand, keywords, producer, awords  </li></u...
Data from project staff  Data from Producers  Data from Consumers  Data from Retailers   Data from Authors and Experts  En...
Data from Experts  about  3600520531137 Data from Consumers  about  3600520531137 Data from Retailers   about  36005205311...
0 7 Instant access to information Already today,  here and now!   The precise realization of the  Extended Packaging idea ...
0 8 Mobile page for 4680003350409  25/05/2010   GS1 MobileCom Physical Meeting   in Singapore  [email_address] 3 screens s...
0 9 Maintenance of a transparency of the FMCG market including  Producers, Trading companies, Retailers, Experts and Consu...
10 History <ul><li>05/2005 - start of project  </li></ul><ul><li>06/2006 - start in Internet  </li></ul><ul><li>02/2007 - ...
11 25/05/2010   GS1 MobileCom Physical Meeting   in Singapore  [email_address]
12 25/05/2010   GS1 MobileCom Physical Meeting   in Singapore  [email_address]
13 25/05/2010   GS1 MobileCom Physical Meeting   in Singapore  [email_address]
<ul><li>A huge number  of basic keywords for food products are in the first places in two Russia's leading search engines ...
Geography of visitors  - 164 countries   15 25/05/2010   GS1 MobileCom Physical Meeting   in Singapore  [email_address]
t he description of a peas manufacturer contact data Online  dialogue to  the manager http://www.goodsmatrix.ru/goods/4607...
http://www.goodsmatrix.ru/goods-catalogue/Provencal-mayonnaise-67-fat/Provencal-mayonnaise-with-additives-67-fat.html Sale...
The publication of news  and articles of the client http://www.goodsmatrix.ru/ Sales type  № 3  –   Package of advertising...
Sales type  № 4  –  the first  places in Google   Amaretto pie   was added  on portal by producer - “Nevsky  Pekar” at 29....
Banners of the main Russian food  exhibition   PRODEXPO’2008 http://www.goodsmatrix.ru/ Sales type  № 5  –  B anners   Acc...
Contribution to promotion of Extended Packaging <ul><li>10 seminars for manufacturer in Russia  since  06/2009 </li></ul><...
Summary <ul><li>The project shows steady growth and has reached the first  place in the Russian Internet food theme </li><...
23 Kisin Mikhail Project director www.GoodsMatrix.ru [email_address] т.  Rus (812) 303-9604 ext. 351 м. +7 (921) 921-1571
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presentation2010

  1. 1. Universal Internet-Catalog of packaged products, drinks and other FMCG for professionals and consumers www.GoodsMatrix.ru real Russian experience of Extended Packaging 01 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  2. 2. Content: <ul><li>Basic </li></ul><ul><li>History </li></ul><ul><li>Missions and Principles </li></ul><ul><li>Statistics </li></ul><ul><li>Profit model </li></ul><ul><li>Summary </li></ul><ul><li>Contacts </li></ul>02 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  3. 3. 0 3 <ul><li>Bar codes </li></ul><ul><li>Name, Brand </li></ul><ul><li>Composition </li></ul><ul><li>Description </li></ul><ul><li>Manufacturer </li></ul><ul><li>Where to buy </li></ul><ul><li>Prices </li></ul><ul><li>Analogues </li></ul><ul><li>Statistics </li></ul><ul><li>Opinions </li></ul><ul><li>Reviews </li></ul><ul><li>Videos </li></ul><ul><li>Articles </li></ul><ul><li>Rating </li></ul><ul><li>Ingredients (future) </li></ul><ul><li>Communication channel </li></ul><ul><li>Contacts </li></ul><ul><li>Contextual advertising </li></ul>Main part of portal – individual pages for each product indexed by barcode 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  4. 4. 0 4 Other parts of portal <ul><li>Products Search by barcode, name, category, brand, keywords, producer, awords </li></ul><ul><li>Producers Search </li></ul><ul><li>Brands Search </li></ul><ul><li>Search of Specialists </li></ul><ul><li>Product Price Search by region, company or shops, trade format </li></ul><ul><li>Price lists Search by region, company or shop, trade format </li></ul><ul><li>----------------------------------------- </li></ul><ul><li>Personal cabinet </li></ul><ul><li>Food mass media </li></ul><ul><li>Messenger for communication </li></ul><ul><li>Forum (not popular yet) </li></ul><ul><li>Classifieds </li></ul>Main page 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  5. 5. Data from project staff Data from Producers Data from Consumers Data from Retailers Data from Authors and Experts Entrance information streams Internet “Web 2.0” paradigm 0 5 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  6. 6. Data from Experts about 3600520531137 Data from Consumers about 3600520531137 Data from Retailers about 3600520531137 Data from Producers about 3600520531137 Data from project staff about 3600520531137 Hair mask “Elsev” (barcode - 3600520531137 ) <ul><li>Unique accuracy and speed of search </li></ul><ul><li>Minimum mistakes </li></ul>Barcode (GTIN) - main key to organize of information 0 6 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  7. 7. 0 7 Instant access to information Already today, here and now! The precise realization of the Extended Packaging idea 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  8. 8. 0 8 Mobile page for 4680003350409 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address] 3 screens scrolling. Translated from Russian to English using Google real time
  9. 9. 0 9 Maintenance of a transparency of the FMCG market including Producers, Trading companies, Retailers, Experts and Consumers by collecting and granting of full internet access to qualitative, many-sided, all-embracing, easily processed information. Conscientiousness as an element of competitiveness of producer. <ul><li>Principles: </li></ul><ul><li>Honesty, openness and transparency from the beginning; </li></ul><ul><li>Freedom from engagements and Independence based on the commercial approach and receiving the income and profit on primary business </li></ul><ul><li>Priority to interests of consumers and diligent and fair (conscientious) business </li></ul>Mission and Principles 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  10. 10. 10 History <ul><li>05/2005 - start of project </li></ul><ul><li>06/2006 - start in Internet </li></ul><ul><li>02/2007 - start in professional FMCG market </li></ul><ul><li>at Moscow ProdExpo </li></ul><ul><li>09/2007 - start of payment services </li></ul><ul><li>06/2008 - meeting with delegation of Google </li></ul><ul><li>in GoodsMatrix office in Sankt-Petersburg </li></ul><ul><li>08/2008 – more than 50% of new goods begin </li></ul><ul><li>be added from producers </li></ul><ul><li>05/ 2009 -start mobile version of portal </li></ul><ul><li>and soft for mobile devices </li></ul><ul><li>07/2009 - State decision to grant a patent </li></ul><ul><li>10/2009 – start to take part in GS1 MobileCom </li></ul><ul><li>06/2010 – start of version for iPhone </li></ul><ul><li>08 /2010 – start of version for Android </li></ul><ul><li>100% of Russian capital </li></ul>25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  11. 11. 11 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  12. 12. 12 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  13. 13. 13 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  14. 14. <ul><li>A huge number of basic keywords for food products are in the first places in two Russia's leading search engines - Google.ru Yandex.ru. Such as curd, boiled sausage, alcoholic drinks, nuts, groceries, etc. </li></ul><ul><li>Total number of real keywords in 2009 is 416518 !!! </li></ul>Dynamics of visits from search machines by independent statistic of Google Analytics 14 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  15. 15. Geography of visitors - 164 countries 15 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  16. 16. t he description of a peas manufacturer contact data Online dialogue to the manager http://www.goodsmatrix.ru/goods/4607005872012.html Sales type №1 – Rent space on goods page for accommodation of manufacturer contact data and service of manager on-line dialogue 16 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  17. 17. http://www.goodsmatrix.ru/goods-catalogue/Provencal-mayonnaise-67-fat/Provencal-mayonnaise-with-additives-67-fat.html Sales type № 2 – Rent of the first and second place in the list of the catalogue First place in list Second place in list Total number of items in the list can be up to 50 on 5 pages 17 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  18. 18. The publication of news and articles of the client http://www.goodsmatrix.ru/ Sales type № 3 – Package of advertising and information service 18 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  19. 19. Sales type № 4 – the first places in Google Amaretto pie was added on portal by producer - “Nevsky Pekar” at 29.12.2007 http://www.goodsmatrix.ru/goods/4660000400864.html Link Link to this web page takes first place in Google since 10.01.2008 by key inquiry «ТОРТ АМАРЕТТО» ( Amaretto pie) 19 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  20. 20. Banners of the main Russian food exhibition PRODEXPO’2008 http://www.goodsmatrix.ru/ Sales type № 5 – B anners Accommodation 20 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  21. 21. Contribution to promotion of Extended Packaging <ul><li>10 seminars for manufacturer in Russia since 06/2009 </li></ul><ul><li>5 presentation in FMCG and Retail conference in Russia </li></ul><ul><li>publications in professional magazines </li></ul><ul><li>publication press releases about main EP events in Russian press </li></ul><ul><li>involvement more than 200 Russian manufacturers in preparing and publication in Internet information about their products in EP format </li></ul>21 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  22. 22. Summary <ul><li>The project shows steady growth and has reached the first place in the Russian Internet food theme </li></ul><ul><li>Project is real realization of idea of Extended Packaging including mobile access. We are working in close contact with Russian and Global GS1 </li></ul><ul><li>T echnology is protected by patent “ Method of collecting, storing and providing information about products ” </li></ul><ul><li>The solution is universal and can be implemented in any region. We are interested in exporting the technology to other regions and are looking strategic partners </li></ul>22 25/05/2010 GS1 MobileCom Physical Meeting in Singapore [email_address]
  23. 23. 23 Kisin Mikhail Project director www.GoodsMatrix.ru [email_address] т.  Rus (812) 303-9604 ext. 351 м. +7 (921) 921-1571

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