For successful commercialization, the relationship between the seemingly opposing forces of Marketing and Regulatory need to be aligned very early on in the process. In this webinar, we will examine how Marketing and Regulatory must collaborate closely to design a product, develop support to substantiate its claims, and promote it for both optimal market adoption and regulatory compliance. These represent the best Good Promotional Practices.
As such, we will explore why it is critical for regulatory and marketing to create a symbiotic relationship in support of the claims strategy from the initial design review, including during development of clinical trials and sales materials.
We will also decode the common personality traits of your marketing and regulatory colleagues and give you concrete examples of how to work together more synergistically. A regulatory-marketing interaction framework to support cross-functional symbiosis will be introduced, and we will discuss balancing needs, wants and tradeoffs. Lastly, we will touch briefly on the need to gain consensus by putting it in writing via an SOP or other signed document.