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Digital Physical

G
goodold

A presentation held at APG Sweden on the 4th of March 2009. About the increasing connections between digital and physical, and what implications they could have. In Swedish.

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APG - Digital/Physical
        March 4th, 2009
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Presentation
        Björn Jeffery
           VD & Internetstrateg på Good Old
           Vårt erbjudande: strategi och
           utveckling inom digitala medier
           Kunder: Bonnier R&D, TetraPak,
           Fokus
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
”We won’t see within the next ten
                         years, or 5000 days, but I think it’s
                        where we’re going to - and that is the
                                 internet of things”

                                               - Kevin Kelly, Wired




              http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html




       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Agenda
           Introduktion /
           Det offentliga rummet /
           Det privata rummet /
           Sammanfattning /
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
Introduktion
       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04
On-demand barn
           ”Pappa, kan du pausa?”



                          http://www.flickr.com/photos/giovanni_giusti/



       contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

onsdag, 2009 mars 04

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Digital Physical

  • 1. APG - Digital/Physical March 4th, 2009 contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 2. Presentation Björn Jeffery VD & Internetstrateg på Good Old Vårt erbjudande: strategi och utveckling inom digitala medier Kunder: Bonnier R&D, TetraPak, Fokus contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 3. ”We won’t see within the next ten years, or 5000 days, but I think it’s where we’re going to - and that is the internet of things” - Kevin Kelly, Wired http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 4. Agenda Introduktion / Det offentliga rummet / Det privata rummet / Sammanfattning / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 5. Introduktion contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 6. On-demand barn ”Pappa, kan du pausa?” http://www.flickr.com/photos/giovanni_giusti/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 7. 2009: Digitalt och fysiskt är inte längre en dikotomi / Digitalt beteende flyttar ut i den fysiska världen / Det fysiska får ett digitalt lager / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 8. Hackability http://www.flickr.com/photos/daan/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 9. Kunskapstillgång http://www.instructables.com contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 10. Circular media http://www.flickr.com/photos/jamescridland/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 11. Fabjectory http://www.flickr.com/photos/pathfinderlinden/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 12. Varför nu? Flera generationer lever med internet som primärmedium / Pris sjunker och tillgänglighet ökar för hårdvara / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 13. Arduino & RFID http://www.flickr.com/photos/mbiddulph/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 14. Siftables http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 15. Offentliga rummet contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 16. Matt Jones / Dopplr http://www.flickr.com/photos/76196395@N00/2903638308/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 17. Förändrad stadsbild http://www.flickr.com/photos/44124473616@N01/652231521/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 18. http://vimeo.com/2598878 contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 19. Tower bridge http://twitter.com/towerbridge contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 20. RFID Retail http://www.flickr.com/photos/scalleja/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 21. Augmented reality http://www.mobilizy.com contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 22. Privata rummet contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 23. Availabot http://schulzeandwebb.com/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 24. Skype/Asus http://www.skype.com/intl/en-gb/allfeatures/videophones/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 25. Botanicalls http://www.botanicalls.com contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 26. Poken http://www.flickr.com/photos/schoeters/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 27. Sniftag http://www.snifttag.com contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 28. Nabaztag http://www.flickr.com/photos/hejog/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 29. Honey, I’m home! http://live.24hourbusinesscamp.com/2009/01/honey-im-home.html contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 30. Sammanfattning Kreativitet med hårdvara / Stadsmiljön formas av digitalt beteende / Fysiska objekt får ett digitalt lager / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 31. Tanke Vad händer med varumärken när varje produkt kan remixas eller hackas? / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 32. Creative Commons http://www.flickr.com/photos/aheram/ contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946 onsdag, 2009 mars 04
  • 33. Vill du ha den här presentationen? bjorn.jeffery@goodold.se & mobile: +46(0)70-5661946 The end contact: bjorn.jeffery@goodold.se +46 (0)70-5661946 onsdag, 2009 mars 04