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Broker Tips for Online Branding   Krisstina Wise, The GoodLife Team |  @KrisstinaWise Presentation by Krisstina Wise Inman...
Tip 1  Stand By Your Brand <ul><li>What is Brand? </li></ul><ul><li>At its root, brand is trust.  </li></ul><ul><ul><li>Is...
<ul><li>The GoodLife Team Brand Represented on Our Web Site:  </li></ul><ul><li>Engaging & Informative Video Content </li>...
Tip 2  Your Website Cannot be an Online Personal Brochure  The days of the Mega Agent Superstar are over Your online brand...
Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
<ul><li>What demographic are you associating with? </li></ul><ul><ul><li>With online brand, you cannot be the jack of all ...
<ul><li>The GoodLife Team Demographic: </li></ul><ul><li>Late 20s to mid 40s </li></ul><ul><li>Urban </li></ul><ul><li>Dow...
Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
<ul><li>How easily and quickly can the consumer identify your brand? </li></ul><ul><ul><li>Consistency amplifies your bran...
 
THE GOODLIFE TEAM A Hip, Urban Austin Real Estate Firm using leading edge  technology to serve our customers better Find u...
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Broker tips for online branding

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I gave the following presentation at Inman Connect SF 2010

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Broker tips for online branding

  1. 1. Broker Tips for Online Branding Krisstina Wise, The GoodLife Team | @KrisstinaWise Presentation by Krisstina Wise Inman Connect, July 14, 2010
  2. 2. Tip 1 Stand By Your Brand <ul><li>What is Brand? </li></ul><ul><li>At its root, brand is trust. </li></ul><ul><ul><li>Is your brand trustworthy? </li></ul></ul><ul><li>At the root of trust, is identity </li></ul><ul><ul><li>Your brand is your identity. </li></ul></ul><ul><ul><li>This applies both off-line and online, but online is more transparent </li></ul></ul><ul><ul><li>What do people think of immediately when they see your brand? </li></ul></ul>Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  3. 3. <ul><li>The GoodLife Team Brand Represented on Our Web Site: </li></ul><ul><li>Engaging & Informative Video Content </li></ul><ul><li>Valuable & Trustworthy Authentic Content </li></ul><ul><li>Social Media Activist </li></ul>1 2 3 Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  4. 4. Tip 2 Your Website Cannot be an Online Personal Brochure The days of the Mega Agent Superstar are over Your online brand must be about giving the consumer what they want Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  5. 5. Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  6. 6. Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  7. 7. <ul><li>What demographic are you associating with? </li></ul><ul><ul><li>With online brand, you cannot be the jack of all trades </li></ul></ul><ul><ul><li>You must target a niche </li></ul></ul><ul><ul><li>Set the tone of your narrative to connect with your demographic </li></ul></ul><ul><ul><li>Speak to the concerns of your demographic </li></ul></ul>Tip 3 Know Your Demographic and Set the Tone of Your Narrative Accordingly Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  8. 8. <ul><li>The GoodLife Team Demographic: </li></ul><ul><li>Late 20s to mid 40s </li></ul><ul><li>Urban </li></ul><ul><li>Downtown </li></ul><ul><li>Fun </li></ul><ul><li>Hip </li></ul><ul><li>Our bios are twitter-style 140 characters highlighting interests </li></ul><ul><li>where our demographic can </li></ul><ul><li>connect with us. </li></ul>Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  9. 9. Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  10. 10. <ul><li>How easily and quickly can the consumer identify your brand? </li></ul><ul><ul><li>Consistency amplifies your brand </li></ul></ul><ul><ul><li>More than just your logo─includes tone and style of communication </li></ul></ul><ul><li>Are you diluting your brand? </li></ul>Tip 4 Your Brand Must Be Consistent Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved
  11. 12. THE GOODLIFE TEAM A Hip, Urban Austin Real Estate Firm using leading edge technology to serve our customers better Find us online at GoodLifeTeam.com Find us on Facebook at facebook.com/GoodLifeTeam Find Krisstina on Twitter at @KrisstinaWise Find Krisstina on Facebook at facebook.com/KrisstinaWise Krisstina Wise, The GoodLife Team @KrisstinaWise © 2010, The GoodLife Team, All Rights Reserved

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