Our logo is displayed in all of our online promotions so everyone can easily identify us. We are associated with good video content, authentic content, social media marketing and technology. We give all of this to our consumer. Once we added social media marketing and technology to our value proposition, it became part of our brand. We had to revamp our site and integrate cloud-based technologies in order to be authentic with our brand to our consumers. We incorporated our social media into our site. We did this not only because it’s what today’s consumer expects, but also because we wanted to stand by our brand online as a social media marketing and tech-savvy company.
There is nothing about us on the front page of our website. The consumer doesn’t care. If they want to find out more about us, they can get to the information, but that information isn’t prominent.
To match our demographic, our Facebook landing page is fun, hip and graphically-appealing
Reports regularly, if not daily, of how people see us all over the place; we are a small brokerage relative to our competitors, so they aren’t necessarily seeing us more than anyone else, but because our message is so consistent as a company brand that it has more powerful.
Our logo is always displayed in all of our online promotions so everyone can easily identify us by one icon; associated with good video content, associated with authentic content, associated with social media and technology and associated with the good life
Broker tips for online branding
Broker Tips for Online Branding Krisstina Wise, The GoodLife Team | @KrisstinaWise Presentation by Krisstina Wise Inman Connect, July 14, 2010