Selling the Experience

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If you are in the business of developing Web sites and software, how do you get customers to actually pay for improvements to the user experience? How do you get approval from management to spend time and money planning and testing the user experience? The experts on this panel are in the trenches every day, and have stories to share of the successes and lessons learned. Come prepared to pose your hard questions to the panel of experts from ODOPOD, Frog Design, Microsoft, and Fluid.

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  • Selling the Experience

    1. 1. Selling The Experience Cordell Ratzlaff Nathan Moody Roger Black Jay Wolff Surya Vanka DIS005
    2. 2. Nathan Moody Fluid Cordell Ratzlaff frog design Roger Black Roger Black Studio Jay Wolff odopod Surya Vanka Microsoft
    3. 3. Cordell Ratzlaff Creative Director Frog Design Inc. | www.frogdesign.com
    4. 4. Form Follows Emotion
    5. 5. $180 $1 $700 + =
    6. 6. Nathan Moody Director of Creative Services Fluid, Inc. | www.fluid.com
    7. 7. Our Work We create innovative customer experiences that increase customer satisfaction, brand loyalty and conversion for online retail.
    8. 8. Some Recent Clients
    9. 9. Roger Black Roger Black Studio, New York www.rogerblack.com
    10. 10. Print And Online Get Closer <ul><li>Readability </li></ul><ul><ul><li>With ClearType </li></ul></ul><ul><li>Pagination </li></ul><ul><ul><li>Narratives, not just data points </li></ul></ul><ul><li>Flexibility </li></ul><ul><ul><li>“ Adaptive flow mode” allows multiple targets </li></ul></ul><ul><li>Portability </li></ul><ul><ul><li>Fixed pages shared in XPS format </li></ul></ul><ul><li>Branding </li></ul><ul><ul><li>Look and feel carry across the media </li></ul></ul>
    11. 11. Content Brands Are Diluted <ul><li>Online versions of existing newspaper, magazines, TV networks are generic and pale – compared to the originals </li></ul>
    12. 14. Breaking Out Of The Browser <ul><li>A WPF client can provide control of the look and feel of a content brand </li></ul>New page TK
    13. 16. Readability And Adaptability <ul><li>The same XAML/WPF template can handle PC, tablet, PDA, mobile phone, e-mail and XPS </li></ul>
    14. 19. And, It’s A Better ROI <ul><li>Multiple page views create ad avails </li></ul><ul><li>Longer sessions enhance sponsorship </li></ul><ul><li>Assets move across platforms easily </li></ul><ul><ul><li>Decreasing costs </li></ul></ul><ul><ul><li>Increasing audience </li></ul></ul><ul><li>Visual branding retained </li></ul><ul><ul><li>Leveraging marketing efforts </li></ul></ul><ul><ul><li>Reinforcing loyalty </li></ul></ul>
    15. 20. Jay Wolff President Odopod San Francisco
    16. 21. launch tiempo
    17. 22. MySpace Go live blog
    18. 23. Go live
    19. 24. Go live
    20. 25. Go live
    21. 26. Go live
    22. 27. Go live
    23. 28. Go to odopod
    24. 29. Surya Vanka Manager, User Experience Microsoft | www.microsoft.com
    25. 30. The Value Of Experience Has Changed.. critical luxury 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993
    26. 31. Who Defines The Experience? VPs We all The Board of Directors Our share holders Our customers Developers Managers Bill and Steve Program Managers are in control
    27. 32. Who Defines The Experience? are outnumbered YOU are in control
    28. 33. DESIGNERS DEVELOPERS
    29. 34. Envision Implement Blueprint Understand UX Leadership Inspire Aha! Aha! Wow! Ohh..
    30. 35. Nathan Moody Fluid Cordell Ratzlaff frog design Roger Black Roger Black Studio Jay Wolff odopod Surya Vanka Microsoft
    31. 36. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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