Business evaluation

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A 10-minute summary about the practical application of business evaluation on the example of Kentucky Fried Chicken.

Topics include:
- Market appearance
- Mission of the company
- Outline of business observation
- Methods of evaluation

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Download the presentation for extensive presenter explanations in the notes section. Icons will also be displayed correctly.

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Business evaluation

  1. 1. Kentucky Fried Chicken Braukmann, Elliott, Lettinga, Groenestege, Portain, v. Doren
  2. 2. Situatieschets Hoe presenteert zich de bedrijf? Doelstelling Merksterkte Groei „Real food fast“
  3. 3. Situatieschets Wat wil de bedrijf? Missie C H A M P S
  4. 4. Observatieplan Wat gaan wij observeren? Marketing Mix Product Prijs Promotie Plaats Personeel Klant
  5. 5. Observatieplan Hoe gaan wij observeren? Interviewer/Observator Mystery Shopper  Lange termijn observatie  CHAMPS  Recherche vooraf  Likert-Schaal  Data-Analyse
  6. 6. Vragen Ruimte voor discussie Interviewer/Observator Mystery Shopper  Lange termijn observatie  CHAMPS  Recherche vooraf  Likert-Schaal  Data-Analyse

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