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Social Media<br />Tradeshow <br />Marketing<br />Presented by Tim Patterson<br />@tradeshowguy<br />VP of Sales and Market...
Who am I?<br />Blogger, writer, podcaster<br />Author, public speaker<br />Former 25+ year radio pro<br />
2009:<br />Started the blog <br />Tradeshowguyblog.com<br />
2009:<br />Started the blog <br />Tradeshowguyblog.com<br />Twitter account @tradeshowguy<br />
2009:<br />Started the blog <br />Tradeshowguyblog.com<br />Released 2 e-books:<br />“101 Rules of Tradeshow Marketing”<br...
Approx 2000 downloads<br />Approx 800 downloads<br />
What we’ll cover in this webinar:<br />
What we’ll cover in this webinar:<br />Planning Phase: What are your<br />goals and objectives?<br />
What we’ll cover in this webinar:<br />Planning Phase: What are your<br />goals and objectives?<br />Implementation Phase:...
What we’ll cover in this webinar:<br />Debriefing Phase:<br />What just happened? <br />And how can we improve it<br />nex...
What we’ll cover in this webinar:<br />The ‘Powerhouse’ Tools:<br />
What is your OBJECTIVE?<br />
What is your OBJECTIVE?<br />*specific and measurable<br />
What is your OBJECTIVE?<br />*specific and measurable<br />*how will you do that?<br />
What is your OBJECTIVE?<br />*specific and measurable<br />*how will you do that?<br />*what platforms to use?<br />
What is the Social Media<br />Community saying about you…?<br />…your company<br />…your industry<br />…your products<br /...
What is the Social Media<br />Community saying about you…?<br />Some Listening Tools:<br />
What is the Social Media<br />Community saying about you…?<br />Some Listening Tools:<br />
Who’s going do DO all of this stuff?<br />
Who’s going do DO all of this stuff?<br />*internal or external (or combination)?<br />*who’s tweeting for the company?<br...
Make a Plan<br />Create a spreadsheet<br />*tweet<br />*frequency<br />*times/dates<br />*topic<br />*prices/other enticem...
Implementation Phase:<br />
Implementation Phase:<br />*tweet<br />*Facebook promos<br />*YouTube videos<br />*prizes, etc.<br />
Implementation Phase:<br />Pre-Show:<br />*tweet<br />*Facebook promos<br />*YouTube videos<br />*prizes, etc.<br />
Implementation Phase:<br />During the Show:<br />*live blogging and tweeting<br />*Facebook postings<br />*YouTube videos<...
Implementation Phase:<br />JUST LET PEOPLEKNOW YOU’RE THERE!<br />
Implementation Phase:<br />Post Show:<br />*debriefing<br />*what happened at the show?<br />*track Twitter, Facebook<br /...
Implementation Phase:<br />Post Show:<br />ASK YOUR PEOPLE <br />FOR FEEDBACK!<br />
Micro-blogging for fun…<br />…and profit<br />
Micro-blogging for fun…<br />…and profit<br />…and research<br />
#expowest<br />  #RAB<br />    #tradeshow<br />
#tradeshow <br />#eventprof<br />#convention<br />
#expowest<br />#expoeast<br />Outdoor Retailer…<br />
Promote. Share. Tell. Inform.<br />*hourly contests<br />*guest appearances<br />*demonstration times<br />*price specials...
Time-shifting<br />
Time-shifting<br />
Time-shifting<br />
Time-shifting<br />
Event Promotion on Facebook<br />Connect your blog to Facebook so<br />all posts are showing up on your<br />Facebook page...
Event Promotion on Facebook<br />Share videos, event photos and<br />  comments<br />
Event Promotion on Facebook<br />Comments = instant feedback!<br />Respond if appropriate!<br />
Event Promotion on Facebook<br />Post your show appearance as an<br /> event on Facebook and invite<br /> friends and foll...
Event Promotion on LinkedIn<br />Post your show appearance as an<br />  event on LinkedIn and invite<br />  friends and fo...
Event Promotion on LinkedIn<br />Post a discussion question that <br /> relates to your event<br />
Event Promotion on LinkedIn<br />Contact key people and set appointments<br />
Get Your YouTube ON!<br />
Get Your YouTube ON!<br />*Create a channel<br />
Get Your YouTube ON!<br />*Create a channel<br />*Create info videos, funny videos,<br />  promo videos – show visitors<br...
Get Your YouTube ON!<br />*Post pre-show promo videos<br />
Get Your YouTube ON!<br />*Post pre-show promo videos<br />*During the show: <br />  testimonials, who’s here, demos,<br /...
Get Your YouTube ON!<br />*After the show:<br />- thanks for coming<br />- show wrap-ups<br />            - sorry to miss ...
What about MySpace?<br />
Blogging<br />
Blogging<br />*takes more time/focus<br />
Blogging<br />*takes more time/focus<br />*put your customer in the middle<br />
Blogging<br />*takes more time/focus<br />*put your customer in the middle<br />*be REAL<br />
Blogging Webinar<br />Coming in September<br />
The LARGER PICTURE<br />LBS – or Location Based Services – <br />will explode in the next few years:<br />Foursquare, Grou...
My Offer to You Today:<br />…to continue your education and experience:<br />
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-b...
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Social Media Tradeshow Marketing Webinar

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Want to learn how to use social media to enhance your tradeshow marketing? Tim Patterson, known on Twitter as @tradeshowguy, looks at ways that Twitter, Facebook, YouTube, LinkedIn and blogging can be used to promote your tradeshow appearances.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Tradeshow Marketing Webinar

  1. 1. Social Media<br />Tradeshow <br />Marketing<br />Presented by Tim Patterson<br />@tradeshowguy<br />VP of Sales and Marketing<br />Interpretive Exhibits<br />
  2. 2. Who am I?<br />Blogger, writer, podcaster<br />Author, public speaker<br />Former 25+ year radio pro<br />
  3. 3. 2009:<br />Started the blog <br />Tradeshowguyblog.com<br />
  4. 4. 2009:<br />Started the blog <br />Tradeshowguyblog.com<br />Twitter account @tradeshowguy<br />
  5. 5. 2009:<br />Started the blog <br />Tradeshowguyblog.com<br />Released 2 e-books:<br />“101 Rules of Tradeshow Marketing”<br />&<br />“Twittering Your Way to <br />Tradeshow Success”<br />
  6. 6. Approx 2000 downloads<br />Approx 800 downloads<br />
  7. 7. What we’ll cover in this webinar:<br />
  8. 8. What we’ll cover in this webinar:<br />Planning Phase: What are your<br />goals and objectives?<br />
  9. 9. What we’ll cover in this webinar:<br />Planning Phase: What are your<br />goals and objectives?<br />Implementation Phase: What<br />do you need to do to make<br />it happen?<br />
  10. 10. What we’ll cover in this webinar:<br />Debriefing Phase:<br />What just happened? <br />And how can we improve it<br />next time?<br />
  11. 11. What we’ll cover in this webinar:<br />The ‘Powerhouse’ Tools:<br />
  12. 12. What is your OBJECTIVE?<br />
  13. 13. What is your OBJECTIVE?<br />*specific and measurable<br />
  14. 14. What is your OBJECTIVE?<br />*specific and measurable<br />*how will you do that?<br />
  15. 15. What is your OBJECTIVE?<br />*specific and measurable<br />*how will you do that?<br />*what platforms to use?<br />
  16. 16. What is the Social Media<br />Community saying about you…?<br />…your company<br />…your industry<br />…your products<br />…your competitors<br />…your people<br />
  17. 17. What is the Social Media<br />Community saying about you…?<br />Some Listening Tools:<br />
  18. 18. What is the Social Media<br />Community saying about you…?<br />Some Listening Tools:<br />
  19. 19. Who’s going do DO all of this stuff?<br />
  20. 20. Who’s going do DO all of this stuff?<br />*internal or external (or combination)?<br />*who’s tweeting for the company?<br />*who’s handling Facebook?<br />*who’s shooting the video?<br />*who the heck is in charge???<br />
  21. 21. Make a Plan<br />Create a spreadsheet<br />*tweet<br />*frequency<br />*times/dates<br />*topic<br />*prices/other enticements<br />
  22. 22. Implementation Phase:<br />
  23. 23. Implementation Phase:<br />*tweet<br />*Facebook promos<br />*YouTube videos<br />*prizes, etc.<br />
  24. 24. Implementation Phase:<br />Pre-Show:<br />*tweet<br />*Facebook promos<br />*YouTube videos<br />*prizes, etc.<br />
  25. 25. Implementation Phase:<br />During the Show:<br />*live blogging and tweeting<br />*Facebook postings<br />*YouTube videos<br />*photos on FB, Flickr or blog<br />
  26. 26. Implementation Phase:<br />JUST LET PEOPLEKNOW YOU’RE THERE!<br />
  27. 27. Implementation Phase:<br />Post Show:<br />*debriefing<br />*what happened at the show?<br />*track Twitter, Facebook<br />*YouTube views, etc.<br />Measure the metrics<br />
  28. 28. Implementation Phase:<br />Post Show:<br />ASK YOUR PEOPLE <br />FOR FEEDBACK!<br />
  29. 29. Micro-blogging for fun…<br />…and profit<br />
  30. 30.
  31. 31. Micro-blogging for fun…<br />…and profit<br />…and research<br />
  32. 32. #expowest<br /> #RAB<br /> #tradeshow<br />
  33. 33.
  34. 34.
  35. 35. #tradeshow <br />#eventprof<br />#convention<br />
  36. 36. #expowest<br />#expoeast<br />Outdoor Retailer…<br />
  37. 37. Promote. Share. Tell. Inform.<br />*hourly contests<br />*guest appearances<br />*demonstration times<br />*price specials<br />*breakout sessions<br />*photos (Twitpic.com)<br />
  38. 38. Time-shifting<br />
  39. 39. Time-shifting<br />
  40. 40. Time-shifting<br />
  41. 41. Time-shifting<br />
  42. 42. Event Promotion on Facebook<br />Connect your blog to Facebook so<br />all posts are showing up on your<br />Facebook page.<br />
  43. 43.
  44. 44. Event Promotion on Facebook<br />Share videos, event photos and<br /> comments<br />
  45. 45. Event Promotion on Facebook<br />Comments = instant feedback!<br />Respond if appropriate!<br />
  46. 46. Event Promotion on Facebook<br />Post your show appearance as an<br /> event on Facebook and invite<br /> friends and followers.<br />
  47. 47.
  48. 48. Event Promotion on LinkedIn<br />Post your show appearance as an<br /> event on LinkedIn and invite<br /> friends and followers.<br />
  49. 49.
  50. 50.
  51. 51. Event Promotion on LinkedIn<br />Post a discussion question that <br /> relates to your event<br />
  52. 52. Event Promotion on LinkedIn<br />Contact key people and set appointments<br />
  53. 53.
  54. 54. Get Your YouTube ON!<br />
  55. 55. Get Your YouTube ON!<br />*Create a channel<br />
  56. 56. Get Your YouTube ON!<br />*Create a channel<br />*Create info videos, funny videos,<br /> promo videos – show visitors<br /> what goes on!<br />
  57. 57. Get Your YouTube ON!<br />*Post pre-show promo videos<br />
  58. 58. Get Your YouTube ON!<br />*Post pre-show promo videos<br />*During the show: <br /> testimonials, who’s here, demos,<br /> what’s happening<br />
  59. 59. Get Your YouTube ON!<br />*After the show:<br />- thanks for coming<br />- show wrap-ups<br /> - sorry to miss you!<br /> - show video montages <br />
  60. 60. What about MySpace?<br />
  61. 61. Blogging<br />
  62. 62. Blogging<br />*takes more time/focus<br />
  63. 63. Blogging<br />*takes more time/focus<br />*put your customer in the middle<br />
  64. 64. Blogging<br />*takes more time/focus<br />*put your customer in the middle<br />*be REAL<br />
  65. 65. Blogging Webinar<br />Coming in September<br />
  66. 66. The LARGER PICTURE<br />LBS – or Location Based Services – <br />will explode in the next few years:<br />Foursquare, Groupon, Facebook,<br />Loopt, Gowalla, MyTown, Brightkite<br />…and more…<br />
  67. 67. My Offer to You Today:<br />…to continue your education and experience:<br />
  68. 68. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />
  69. 69. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />*Two bonus audio recordings<br /> - Steve Farnsworth of Jolt Social Media – using video at tradeshows<br />- Mike O’Neill, author of ‘Rock the World with Your Online<br /> Presence’ - LinkedIn, MeetUp,com, Twitter, FB<br />
  70. 70. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />*Two bonus audio recordings<br /> - Steve Farnsworth of Jolt Social Media – using video at tradeshows<br />- Mike O’Neill, author of ‘Rock the World with Your Online<br /> Presence’ - LinkedIn, MeetUp,com, Twitter, FB<br />E-book: Six Social Media Tradeshow Marketing Case Studies<br />
  71. 71. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />*Two bonus audio recordings<br /> - Steve Farnsworth of Jolt Social Media – using video at tradeshows<br />- Mike O’Neill, author of ‘Rock the World with Your Online<br /> Presence’ - LinkedIn, MeetUp,com, Twitter, FB<br />E-book: Six Social Media Tradeshow Marketing Case Studies<br />Just $37<br />
  72. 72. My Offer to You Today:<br />*e-book: Social Media Tradeshow Marketing Handbook (value $20)<br />*workbook: a fill-in-the-blanks social media tradeshow marketing action plan (value ($20)<br />*Two bonus audio recordings<br /> - Steve Farnsworth of Jolt Social Media – using video at tradeshows<br />- Mike O’Neill, author of ‘Rock the World with Your Online<br /> Presence’ - LinkedIn, MeetUp,com, Twitter, FB<br />E-book: Six Social Media Tradeshow Marketing Case Studies<br />Just $37<br />tradeshowguyblog.com/37<br />

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