Insomnia Cookies Marketing Strategy Proposal

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Final presentation for the New Media Driver's Licence course at MSU.

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Insomnia Cookies Marketing Strategy Proposal

  1. 1. insomnia cookies<br />Online Marketing Strategy<br />Proposed by Kelsey Gonzales<br />
  2. 2. history<br />Started in 2003 by Seth Berkowitz<br />Late delivery<br />14 campus locations<br />Traveling cookies<br />There’s nothing like warm cookies at 2am.<br />
  3. 3. challenges<br />No real campaign <br />Needs updates<br />Little summer business<br />You’ve got the cookies. You just need the milk. <br />
  4. 4. goals<br />More brand awareness<br />Online presence<br />Established campaign<br />Reach for the biggest cookie on the shelf.<br />
  5. 5. improvements<br />Update website <br />Update press<br />Use Twitter account<br />Get some milk.<br />
  6. 6. twitter and facebook<br />Tweet truck locations<br />Use Facebook ads<br />Have company Facebook<br />Social media tastes good too.<br />
  7. 7. SCVNGR and foursquare<br />Create SCVNGR hunts<br />Use foursquare <br />Check in to fresh baked goodness.<br />
  8. 8. other ideas<br />Google AdWords<br />Summer mini-campaign<br />YouTube contest<br />Cookies are always in season.<br />
  9. 9. budget and timeline<br /> Timeline<br />Social media now<br />AdWords/ads 6 months<br />Spreadin’ the dough.<br />
  10. 10. metrics of success<br />Google Analytics<br />Fans and followers<br /> Mentions and patterns<br />Now you can have your cookies and sell them too.<br />

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