Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
• To create media and public awareness about
  Tiger Asset Management
• To deliver key messages     and values to
  public...
• Low level of media knowledge about
 Joined Investment Institution (JII)
  • Public and media are prejudiced against mark...
• Openness in media communication
• Proactive position in communication
• Work in accordance with communication
  strategy...
April 15                            April - May        June

• Tiger brand
presentation to           • interview with top ...
April 15                            April - May        June

• Tiger brand
presentation to           • interview with top ...
April 15                            April - May        June

• Tiger brand
presentation to           • interview with top ...
April 15                            April - May        June

• Tiger brand
presentation to           • interview with top ...
April 15                            April - May        June

• Tiger brand
presentation to           • interview with top ...
April 15                            April - May        June

• Tiger brand
presentation to           • interview with top ...
April 15                            April - May        June

• Tiger brand
presentation to           • interview with top ...
• In July Tiger Asset Management was mentioned 180               times
  by media
• Tiger Asset Management commented almos...
• Daily comments                    for news agencies and business
   magazines
    – Analytics, top management

• Weekly ...
Presentation Tiger Eng
Presentation Tiger Eng
Presentation Tiger Eng
Presentation Tiger Eng
Presentation Tiger Eng
Presentation Tiger Eng
Presentation Tiger Eng
Presentation Tiger Eng
Presentation Tiger Eng
Upcoming SlideShare
Loading in …5
×

Presentation Tiger Eng

820 views

Published on

Published in: News & Politics, Technology
  • Be the first to comment

Presentation Tiger Eng

  1. 1. • To create media and public awareness about Tiger Asset Management • To deliver key messages and values to public through media • To introduce company top managers to mass media • To make Tiger speakers most quoted by mass media • To ensure regular media appeals on behalf of business and social media
  2. 2. • Low level of media knowledge about Joined Investment Institution (JII) • Public and media are prejudiced against market and players • Low communication activity of other players in previous years • Low interest in the market from the side of regional mass media • Negative situation on Ukrainian fund market
  3. 3. • Openness in media communication • Proactive position in communication • Work in accordance with communication strategy • Various speakers for various topics and mass media • Analytical and educational information synergy • Active work with regional mass media • Implementation of different PR-instruments
  4. 4. April 15 April - May June • Tiger brand presentation to • interview with top • weekly comments of business and managers of the companies’ analytics for marketing media company print media (Together with Fitch) • personal meetings with •comments for on-line Mass Media resources, news agencies June - July July - August June - August • interview in regional • commercial start of a media • TV interview company – presentation • participation in round • informal meetings with in Kiev tables with regional social and political mass • opening of regional media media offices • preparation of author’s • educational press • educational seminars articles for regional releases about Joint for the representatives media Investment Institute of regional mass media • analytics’ comments for the regional media
  5. 5. April 15 April - May June • Tiger brand presentation to • interview with top • weekly comments of business and managers of the companies’ analytics for marketing media company print media (Together with Fitch) • personal meetings with •comments for on-line Mass Media resources, news agencies June - July July - August June - August • interview in regional • commercial start of a media • TV interview company – presentation • participation in round • informal meetings with in Kiev tables with regional social and political mass • opening of regional media media offices • preparation of author’s • educational press • educational seminars articles for regional releases about Joint for the representatives media Investment Institute of regional mass media • analytics’ comments for the regional media
  6. 6. April 15 April - May June • Tiger brand presentation to • interview with top • weekly comments of business and managers of the companies’ analytics for marketing media company print media (Together with Fitch) • personal meetings with •comments for on-line Mass Media resources, news agencies June - July July - August June - August • interview in regional • commercial start of a media • TV interview company – presentation • participation in round • informal meetings with in Kiev tables with regional social and political mass • opening of regional media media offices • preparation of author’s • educational press • educational seminars articles for regional releases about Joint for the representatives media Investment Institute of regional mass media • analytics’ comments for the regional media
  7. 7. April 15 April - May June • Tiger brand presentation to • interview with top • weekly comments of business and managers of the companies’ analytics for marketing media company print media (Together with Fitch) • personal meetings with •comments for on-line Mass Media resources, news agencies June - July July - August June - August • interview in regional • commercial start of a media • TV interview company – presentation • participation in round • informal meetings with in Kiev tables with regional social and political mass • opening of regional media media offices • preparation of author’s • educational press • educational seminars articles for regional releases about Joint for the representatives media Investment Institute of regional mass media • analytics’ comments for the regional media
  8. 8. April 15 April - May June • Tiger brand presentation to • interview with top • weekly comments of business and managers of the companies’ analytics for marketing media company print media (Together with Fitch) • personal meetings with •comments for on-line Mass Media resources, news agencies June - July July - August June - August • interviews in regional • commercial start of a media • TV interview company – presentation • participation in round • informal meetings with in Kiev tables with regional social and political mass • opening of regional media media offices • preparation of by-lined • educational press • educational seminars articles for regional releases about Joint for the representatives media Investment Institute of regional mass media • analytical comments for the regional media
  9. 9. April 15 April - May June • Tiger brand presentation to • interview with top • weekly comments of business and managers of the companies’ analytics for marketing media company print media (Together with Fitch) • personal meetings with •comments for on-line Mass Media resources, news agencies June - July July - August June - August • interview in regional • commercial start of a media • TV interviews company – presentation • participation in round • informal meetings with in Kiev tables with regional social and political mass • opening of regional media media offices • preparation of author’s • educational press • educational seminars articles for regional releases about fund for the representatives media market of regional mass media • analytics’ comments for the regional media
  10. 10. April 15 April - May June • Tiger brand presentation to • interview with top • weekly comments of business and managers of the companies’ analytics for marketing media company print media (Together with Fitch) • personal meetings with •comments for on-line Mass Media resources, news agencies June - July July - August June - August • interview in regional • commercial start of a media • TV interviews company – presentation • participation in round • informal meetings with in Kiev tables with regional social and political mass • opening of regional media media offices • preparation of author’s • educational press • educational seminars articles for regional releases about fund for the representatives media market of regional mass media • analytics’ comments for the regional media
  11. 11. • In July Tiger Asset Management was mentioned 180 times by media • Tiger Asset Management commented almost all publications about Asset Management in Ukraine – Most of comments were requested by Mass Media itself • According to the media monitoring, conducted by ComInform, Tiger Asset Management became in July – most media active company on asset management market • Tiger was recognized by ComInform as most resonant company • From May till August Tiger Asset Management was mentioned more than 500 times in mass media – Almost all publications are of a neutral or positive character
  12. 12. • Daily comments for news agencies and business magazines – Analytics, top management • Weekly requests for the comments – Analytic, education, etc – Press, TV, on-line editions • Regular invitations to participate in special projects, round tables, professional market discussions • Recommendations from the side of other market players to turn to Tiger for information

×