Social Media Presentation at Ashland University

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September 20, 2010

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Social Media Presentation at Ashland University

  1. 1. Social Media 2010 Ashland University September 20, 2010
  2. 2. Interruption vs. Engagement Outbound Inbound • Telemarketers • Social media (Twitter, • Television commercials Facebook, You ube, T • Radio commercials Yelp, Google, etc.) • Direct mail • Blogs • Billboards • Podcasts • Pop-up ads • Search engine optimization and pay- per-click ads Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  3. 3. Talking to, not Talking at Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  4. 4. Consider Customer Service •25% of search results for the world's top 20 largest brands are links to user-generated content •34% of bloggers post opinions about products and brands •78% of consumers trust peer recommendations Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  5. 5. Why Use Social Media? • Meet new people, build relationships • Communicate and engage with people • Network and make connections • Discuss your passions, hobbies, etc. • Learn, research, and teach • Share and discover • Keep up with friends and family Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  6. 6. Social Media Pit Falls • Time consumption • Can be difficult to calculate ROI • Giving employees social media access during working hours • Using social media responsibly • Liability • Compliance • It’s all public Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  7. 7. Social Media Numbers • Active User Accounts: – Facebook: 500 million – LinkedIn: 75 million – Twitter: 100 million • More than 700,000 Fan Pages on Facebook • Y T ou ube hosts more than 75 billion video streams • Blog count is over 133 million Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  8. 8. So what social media networks should you be on? Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  9. 9. It all depends… Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  10. 10. Real-Life Examples Where the Hell is Matt? http://www.youtube.com/watch?v=zlfKdbWwruY U Vic http://www.youtube.com/watch?v=EeGDRSWB46w Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 Will it Blend http://www.youtube.com/watch?v=qg1ckCkm8YI Oreo http://www.facebook.com/oreo Red http://www.facebook.com/joinred Cleveland Clinic http://www.facebook.com/ClevelandClinic Amanda Sage http://www.linkedin.com/in/amandalsage Dell Outlet http://twitter.com/delloutlet Betty's http://twitter.com/bettyscolumbus HARO http://twitter.com/helpareporter DM Scott http://twitter.com/dmscott WBNS http://twitter.com/10tv Mashable http://mashable.com/ HubSpot http://www.hubspot.com/blog/ Campaign Monitor http://www.campaignmonitor.com/blog/ Duct Tape http://www.ducttapemarketing.com/blog/ HARO http://helpareporter.com/ Crimson Cup http://foursquare.com/venue/305021 Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  11. 11. Social Media Myths & Excuses • It’s too complicated. • It takes too long to learn. • I don’t have time. • I’m too old. • No one I know is online. • It won’t help my business. • But it’s social media. Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  12. 12. It’s here to stay… Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved
  13. 13. Follow Up View these slides: Internships: www.gonggongcommunications.com/jobs Amanda’s contact info: amanda@gonggongcommunications.com Twitter.com/gonggongcomm Facebook.com/gonggongcomm Youtube.com/gonggongcomm Social Media 2010 - Ashland University September 20, 2010 ©2010 Amanda L. Sage & Gong Gong Communications. All Rights Reserved

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