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Media & PR Basics - Golf SA Forum 2011


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Media and Public Relations basics for Golf Clubs

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Media & PR Basics - Golf SA Forum 2011

  1. 1. Basic Media Relations Golf SA Club Forum April 2011
  2. 2. 5 STEPS TO SUCCESS Create your own media list Create an effective media release Become a great photographer Know your graphics rules Keep it simple
  3. 3. Create your own Media list Do your research ‘Media’ extends beyond local papers Use your community resources
  4. 4. Create an effective Media Release  Use a good quality logo  Include all contact details  Keep formatting neat and tidy  Include ‘low res’ image with caption  Include ‘more details’ contact information  Don’t forget to file your ‘master image’
  5. 5. Become a great photographer Buy a decent camera (and learn how to use it)
  6. 6. Photo buzzwordsOutdoors, happy, cap off, uncluttered background
  7. 7. Know your ‘graphics rules’ BIG FILE = PRINT SMALL FILES = WEB / ELECTRONIC Print files minimum 1MB Web files under 250KB Label trophy_original_print.jpg / trophy_web.jpg
  8. 8. Keep it simple Get to the story in your opening sentence Don’t tell a story Don’t exaggerateAdvertising is expensive but editorial is priceless