You Wanted To Know About
Social Business W b 3 0?
S i l B i       Web 3.0?




Felix Lee Project Director
      Lee,
Catal...
In the beginning…

                             There was…




            Felix.Lee@CatalystOrigin.com
the social network
Five years ago, no one had ever
heard of it.




           Felix.Lee@CatalystOrigin.com
the social network
Ten years from now, no one will
know how we ever lived without it.




           Felix.Lee@CatalystOri...
the future is here
Now, with the click of a button,




           Felix.Lee@CatalystOrigin.com
the future is here
Now, with the click of a button,
there’s a smarter way to steal,
       swop and rent id
              ...
still
    Identity theft is the fastest
     growing crime on the Internet.

 You should really be careful
             ab...
• Fastest growing sector for Internet use is communities
          g     g
  (5.4% in a year)
• Member communities reach m...
Social Business is
The Power of One


      Felix.Lee@CatalystOrigin.com
Elements of the Social Universe

             Relationships
Reputation
                          Conversation


          ...
Felix.Lee@CatalystOrigin.com
Felix.Lee@CatalystOrigin.com
Social
Your
Business!




            Felix.Lee@CatalystOrigin.com
Back To CRM School




     Felix.Lee@CatalystOrigin.com
The Customer is
 Managing your
    eBrand

     Felix.Lee@CatalystOrigin.com
eBranding? What’s That?

           I co-create                                     I like.
               the            ...
Who are you?




               Felix.Lee@CatalystOrigin.com
Social sharing + Tagging + Viral sharing + Social News Creation +
             g     gg g                g
               ...
Open Innovation
& the Flat Earth


     Felix.Lee@CatalystOrigin.com
Open Innovation…

“A crowd of decentralized
 A
people working to solve a
problem on their own
without any central effort t...
…is crowd sourcing
               crowd-sourcing

                                                Diversity reduces groupt...
sCRM is a mindset




      Felix.Lee@CatalystOrigin.com
To Do
 List




        Felix.Lee@CatalystOrigin.com
Tech Shopping List [SCRM]




      Felix.Lee@CatalystOrigin.com
Estimated Timeframe To Reach Your
                                  Communities




        60                     12     ...
Felix.Lee@CatalystOrigin.com
Loyalty has a Boss
  y y
 who earns creds


      Felix.Lee@CatalystOrigin.com
Loyalty is Earned…Continually
                  Earned Continually

 NNewsbites good enough t t
          bit     d      ...
Shared Experiences = viral memories

Focus           Plan a cross-country treasure hunt
Here!
H   !
                Custom...
Not only do you have to contend with the rest
of the world, your own organization is yet
another social challenge in itsel...
The Road Ahead




    Felix.Lee@CatalystOrigin.com
Love me, Love My Phone…




Felix.Lee@CatalystOrigin.com
Felix.Lee@CatalystOrigin.com
Felix.Lee@CatalystOrigin.com
Felix.Lee@CatalystOrigin.com
Don t
Don’t Give Up!




    Felix.Lee@CatalystOrigin.com
Felix Lee, Project Director
CatalystConnector.com
CRM Business Revolution 2010, Singapore




              Felix.Lee@Cata...
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Social business web 3.0

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Social business web 3.0

  1. 1. You Wanted To Know About Social Business W b 3 0? S i l B i Web 3.0? Felix Lee Project Director Lee, Catalyst Connector CRM Business Revolution 2010, Singapore Felix.Lee@CatalystOrigin.com www.CatalystConnector.com Felix.Lee@CatalystOrigin.com
  2. 2. In the beginning… There was… Felix.Lee@CatalystOrigin.com
  3. 3. the social network Five years ago, no one had ever heard of it. Felix.Lee@CatalystOrigin.com
  4. 4. the social network Ten years from now, no one will know how we ever lived without it. Felix.Lee@CatalystOrigin.com
  5. 5. the future is here Now, with the click of a button, Felix.Lee@CatalystOrigin.com
  6. 6. the future is here Now, with the click of a button, there’s a smarter way to steal, swop and rent id d identities. i i Felix.Lee@CatalystOrigin.com
  7. 7. still Identity theft is the fastest growing crime on the Internet. You should really be careful about who you share your business, or bed with. Winning trust is not a science science. It is an art. Javelin Strategies reports that incidences of the crime increased by 11% from 2008 to 2009 altering the lives of 11 million Americans, which means one in every 20 Americans risks being a victim this year. Felix.Lee@CatalystOrigin.com
  8. 8. • Fastest growing sector for Internet use is communities g g (5.4% in a year) • Member communities reach more internet users (66.8%) than (66 8%) th email (65.1%)* il (65 1%)* • By 2010 over 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes** *(Nielsen “Global Faces on Networked Places”) ** (Gartner Group – “Business Impact of Social Computing on CRM) Felix.Lee@CatalystOrigin.com
  9. 9. Social Business is The Power of One Felix.Lee@CatalystOrigin.com
  10. 10. Elements of the Social Universe Relationships Reputation Conversation Groups Persona Sharing UGC Collaboration Actions Presence Felix.Lee@CatalystOrigin.com
  11. 11. Felix.Lee@CatalystOrigin.com
  12. 12. Felix.Lee@CatalystOrigin.com
  13. 13. Social Your Business! Felix.Lee@CatalystOrigin.com
  14. 14. Back To CRM School Felix.Lee@CatalystOrigin.com
  15. 15. The Customer is Managing your eBrand Felix.Lee@CatalystOrigin.com
  16. 16. eBranding? What’s That? I co-create I like. the I’ve got I like! experience the music! I AM the music! tweet I’m buying I think he his music needs right now… cough mixture retweet Felix.Lee@CatalystOrigin.com
  17. 17. Who are you? Felix.Lee@CatalystOrigin.com
  18. 18. Social sharing + Tagging + Viral sharing + Social News Creation + g gg g g Analytics Felix.Lee@CatalystOrigin.com
  19. 19. Open Innovation & the Flat Earth Felix.Lee@CatalystOrigin.com
  20. 20. Open Innovation… “A crowd of decentralized A people working to solve a problem on their own without any central effort to guide them, come up with them better solutions, rather than a top down driven solution ” top-down solution. Suroweicki Felix.Lee@CatalystOrigin.com
  21. 21. …is crowd sourcing crowd-sourcing Diversity reduces groupthink. Di it d thi k Groupthink works by shielding members from • Cog Cognitive Diversity e es y outs de opinions outside op o s • Independence • Decentralization • Easy Aggregation People assume that groups know what they are doing = Leads to herd behavior Felix.Lee@CatalystOrigin.com
  22. 22. sCRM is a mindset Felix.Lee@CatalystOrigin.com
  23. 23. To Do List Felix.Lee@CatalystOrigin.com
  24. 24. Tech Shopping List [SCRM] Felix.Lee@CatalystOrigin.com
  25. 25. Estimated Timeframe To Reach Your Communities 60 12 48 days wks hrs 21 8 days wks 24 hrs Time to Average time g Time between establish to deploy and transaction and SCRM policy engage clients order delivery Felix.Lee@CatalystOrigin.com
  26. 26. Felix.Lee@CatalystOrigin.com
  27. 27. Loyalty has a Boss y y who earns creds Felix.Lee@CatalystOrigin.com
  28. 28. Loyalty is Earned…Continually Earned Continually  NNewsbites good enough t t bit d h to tweet [140] t  Design for selfishness, not altruism  Encourage personal expressions of art, prose, crits, as content threaders.  Allow for “escape activities” like games, gossip, lurking, lurking hit and runs runs.  3-click sign-up and sign-in  Rewards should be both virtual and real world  Use Longtail techniques and ideas used to germinate and sustain actionable interest Felix.Lee@CatalystOrigin.com
  29. 29. Shared Experiences = viral memories Focus Plan a cross-country treasure hunt Here! H ! Customer Experience UGC Maps Event Hotel Reservations Data Content Locator Not Here Felix.Lee@CatalystOrigin.com
  30. 30. Not only do you have to contend with the rest of the world, your own organization is yet another social challenge in itself! Felix.Lee@CatalystOrigin.com
  31. 31. The Road Ahead Felix.Lee@CatalystOrigin.com
  32. 32. Love me, Love My Phone… Felix.Lee@CatalystOrigin.com
  33. 33. Felix.Lee@CatalystOrigin.com
  34. 34. Felix.Lee@CatalystOrigin.com
  35. 35. Felix.Lee@CatalystOrigin.com
  36. 36. Don t Don’t Give Up! Felix.Lee@CatalystOrigin.com
  37. 37. Felix Lee, Project Director CatalystConnector.com CRM Business Revolution 2010, Singapore Felix.Lee@CatalystOrigin.com Collaborate. Felix.Lee@CatalystOrigin.com Co-Market Co-Venture.

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