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H&M Rabattaktion für Facebook-Fans

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H&M Rabattaktion für Facebook-Fans

  1. 1. H&M: Rabattaktion für Facebook-Fans Mai 2012 Goldmedia Marketing GmbH Simon Boé Evgeni Khitrine Oranienburger Str. 27 | 10117 Berlin-Mitte | Germany Tel. +49 30-246 266-0 | Fax +49 30-246 266-66 simon.boe@goldmedia.de evgeni.khitrine@goldmedia.de
  2. 2. H&M: Rabattaktion für Facebook-Fans Start H&M hat für seine Facebook- Fans in Deutschland eine besondere Rabattaktion gestartet Als „Dank für die vielen Inspirationen“ gab H&M seinen Fans einen einmaligen Rabatt von 35% auf einen Artikel (ausgenommen Gastdesigner-Kollaborationen) H&M hat eine internationale Facebook-Seite und weltweit über 11 Mio. Fans
  3. 3. H&M: Rabattaktion für Facebook-Fans Teilnahmebedingungen Um den „exklusiven Rabatt“ zu erhalten, wurden die Fans aufgerufen der von H&M erstellten Veranstaltung zuzusagen Außerdem sollte beim Bezahlen an der Kasse im H&M-Geschäft der Code 1080 genannt werden Die Aktion wurde vom 03.05. bis zum 13.05.12 befristet Die Teilnahme war in allen H&M Geschäften in Deutschland möglich Bereits nach wenigen Stunden gab es über 15.000 Zusagen für die erstellte Veranstaltung
  4. 4. H&M: Rabattaktion für Facebook-Fans Fazit Die Veranstaltung bekam bis zum Ende der Aktion − über 75.000 Zusagen − über 1.000 „gefällt mir“ − über 200 Kommentare Die Anzahl der Facebook-Fans von H&M ist im Aktionszeitraum stark angestiegen Dieser Anstieg der Fanzahl kann u.a. auf die Rabattaktion in Deutschland zurückgeführt werden Mit einem vierstelligen Code ist es H&M gelungen, schnell, einfach und unkompliziert mehrere Tausend Facebook-Fans an den POS zu bringen
  5. 5. Vielen Dank! Goldmedia Marketing GmbH Simon Boé Oranienburger Str. 27, 10117 Berlin-Mitte, Germany Tel. +49 30-246 266-0, Fax +49 30-246 266-66 simon.boe@goldmedia.deRead our Blog: http://www.goldmedia.com/blogFollow us on Twitter: http://twitter.com/goldmediaBecome a fan: http://www.facebook.com/GOLDMEDIABecome a friend http://www.facebook.com/simon.boeProfile: https://www.xing.com/profile/Simon_Boe

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