Australian Open 2012Social Media Buzz ReportJanuary 2012 / Dominic Stöcklin, Jan SedlacekPicture: http://www.australianope...
Australian Open 2012: Overall buzz 1st week35000300002500020000                                                           ...
Australian Open 2012: Overall keywords                                         © 2012 Goldbach Interactive   3
Australian Open 2012: Keywords on Twitter                                            © 2012 Goldbach Interactive   4
Australian Open 2012: Overall geography                                                  26.80%                28.90% USA ...
Australian Open 2012: Buzz around selected male players3000025000200001500010000 5000    0        N. Djokovic   R. Nadal  ...
Australian Open 2012: Buzz around selected female players16000140001200010000 8000 6000 4000 2000    0        C. Wozniacki...
Setting of the analysisAutomated analysis based on several queries / keywords/ Tool: Sysomos MAP (map.sysomos.com)/ Timeli...
GOLDBACH INTERACTIVE (SWITZERLAND) AG Dominic StöcklinMattenstrasse 90                      Senior Berater Social Media250...
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Social Media Buzz Report Australian Open 2012

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Social Media Buzz Report Australian Open 2012

  1. 1. Australian Open 2012Social Media Buzz ReportJanuary 2012 / Dominic Stöcklin, Jan SedlacekPicture: http://www.australianopen.com/en_AU/news/photos/popular, © Tennis Australia
  2. 2. Australian Open 2012: Overall buzz 1st week35000300002500020000 Forums15000 Twitter10000 News 5000 Blogs 0 © 2012 Goldbach Interactive 2
  3. 3. Australian Open 2012: Overall keywords © 2012 Goldbach Interactive 3
  4. 4. Australian Open 2012: Keywords on Twitter © 2012 Goldbach Interactive 4
  5. 5. Australian Open 2012: Overall geography 26.80% 28.90% USA Australia Canada UK Germany Netherland Italy India 2.50% Other 2.60% 13.50% 3.80% 4.20% 8.20% 9.50% © 2012 Goldbach Interactive 5
  6. 6. Australian Open 2012: Buzz around selected male players3000025000200001500010000 5000 0 N. Djokovic R. Nadal R. Federer A. Murray B. Tomic L. Hewitt Blogs News Twitter Forums © 2012 Goldbach Interactive 6
  7. 7. Australian Open 2012: Buzz around selected female players16000140001200010000 8000 6000 4000 2000 0 C. Wozniacki K. Clijsters V. Azarenka M. Sharapova P. Kvitova S. Williams Blogs News Twitter Forums © 2012 Goldbach Interactive 7
  8. 8. Setting of the analysisAutomated analysis based on several queries / keywords/ Tool: Sysomos MAP (map.sysomos.com)/ Timeline: 15.01.2012 – 22.01.2012/ Demographics: worldwide/ Language constrictions: none/ Sources: News, Blogs, Twitter, ForumsQueries:/ „australian open“ OR „australianopen“ - AND (djokovic OR djokernole) - AND (nadal OR rafanadal) - AND federer - AND murray - AND tomic - AND hewitt - AND wozniacki - AND clijsters - AND azarenka - AND sharaopva - AND kvitova - AND williams © 2012 Goldbach Interactive 8
  9. 9. GOLDBACH INTERACTIVE (SWITZERLAND) AG Dominic StöcklinMattenstrasse 90 Senior Berater Social Media2503 Biel/Bienne dominic.stoecklin@goldbach.com @dstoecklinwww.goldbachinteractive.ch Jan Sedlacek Trainee Social Media jan.sedlacek@goldbach.com @jansedlacek1

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