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Nestlé: Quick Social Media Buzz Analysis

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Nestlé: Quick Social Media Buzz Analysis

  1. 1. Quick Social Media Buzz Analysis on Nestlé Mike Schwede, 22.03.2010, based on Sysomos MAP
  2. 2. Nestlé became popular in the last few days © orange8 interactive ag, 2010 1 Jan 2010  to  14 Mar 2010 96 blog mentions per day 158 tweets per Day <ul><li>Last 3 days: </li></ul><ul><li>42 blog mentions per day (1,275) </li></ul><ul><li>295 tweets per Day (8,857) </li></ul><ul><li>220 news mentions </li></ul><ul><li>131 message board postings </li></ul>1 Jan 2010  to  14 Mar 2010 Last 3 days: Sentiment (blogs)
  3. 3. Buzzgraph: Keywords around nestlé before and now (blogs) © orange8 interactive ag, 2010 1 Jan 2010  to  14 Mar 2010 Last 3 days
  4. 4. Some demographic indices (blogs, last 3 days) © orange8 interactive ag, 2010

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