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Art Basel Social Media Buzz Report 2011

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  • Analysis was done with Sysomos MAP (http://www.sysomos.com/products/overview/sysomos-map/)
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Art Basel Social Media Buzz Report 2011

  1. 1. Social Media Buzz ReportArt Basel 2011Biel, June 2011, Dominic Stöcklin (@dstoecklin) Picture: Courtesy of Art Basel (http://www.artbasel.com)
  2. 2. Summary Art Basel / Twitter is the main driver with estimated 2’369 tweets in the past 15 days / A lot of mentions on Twitter and traditional news sites at the beginning of the art fair; blogs were more dominant during the art fair / The United States are the most active country, followed by Germany, Switzerland, Italy and France / Rather positive sentiment / Less and more US dominated mentions about Art Basel Miami Beach© 2011, Goldbach Interactive 2
  3. 3. Popularity© 2011, Goldbach Interactive 3
  4. 4. Mentions 2‘369 tweets 1‘538 news mentions 1‘287 blog mentions 55 forums postings within 15 days (08.-22. of June 2011) 38‘546 tweets 15‘541 blog mentions 11‘808 news mentions 1‘036 forums postings within a year© 2011, Goldbach Interactive 4
  5. 5. Demographics Art Basel© 2011, Goldbach Interactive 5
  6. 6. Blog Buzz: Blogosphere talked about galleries,contemporaries; positive impact on Switzerland & Basel© 2011, Goldbach Interactive 6
  7. 7. Twitter Buzz: Peak at the beginning of the art fair with a lotof shared short links around Art 42 Basel© 2011, Goldbach Interactive 7
  8. 8. Twitter reach: 6 million impressions and a lot of mediumauthorative twitter user were involved (39%)© 2011, Goldbach Interactive 8
  9. 9. Twitter sentiment: Neutral sentiment with only 2 negativetweets© 2011, Goldbach Interactive 9
  10. 10. Influencer on TwitterMost authorative Most mentions© 2011, Goldbach Interactive 10
  11. 11. News Buzzgraph: Beyler and Picasso are most mentionedtopics on traditional news sites© 2011, Goldbach Interactive 11
  12. 12. Influencing news sites & key conversations© 2011, Goldbach Interactive 12
  13. 13. Overview Art Basel Miami Beach© 2011, Goldbach Interactive 13
  14. 14. GOLDBACH INTERACTIVE (Schweiz) AG Dominic StöcklinMattenstrasse 90, 2503 Biel/Bienne Consultant Social MediaSeestrasse 39, 8700 Küsnacht Responsible for Social Media Monitoringwww.goldbachinteractive.com +41 32 266 01 73 dominic.stoecklin@goldbachinteractive.ch twitter.com/dstoecklinGOLDBACH MOBILE (Schweiz) AGMantelgasse 10, 8008 Zürichwww.goldbachmobile.com Merci.

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