De cognition - on the social media information architecture


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A critical evaluation on the emerging social media patterns and the future of information architecture in social media universe in the possible event of 'De-Cognition'.

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De cognition - on the social media information architecture

  1. 1. ‘De-Cognition’: On the Social Media InformationArchitectureDemystifying the Internet Pragmatism: A Cognitive ApproachAny media ecosystem evolves around the currents of communication. How different is Social Media fromthe mainstream media and the traditional formats of a communicative medium? The levels and depth ofcommoditization has liquidated the reach of communicative rationality in the media formats such asTelevision, Film, etc. Social Media has evolved around the concept of social networking and the inherentnon-linear and decentralized nature of Internet. Social Networking as a concept has roots in Sociology anddemands a wider narrative. To analyze Internet as a Public Sphere, we need to demystify variousabstractions to reach the political economy of the worlds largest producer and consumer of information.Can Social Media, with its base in Social Networking topology has always offered a potential for becomingthe next generation cognitive network. It has even been visualized as the axis for a semantic web whereinformation becomes a self organizing network. Is this technological pragmatism anywhere near real lifepossibility? If not, why so? This is the vantage point of this critique. Why do we need this much ofinformation in Social Media? What is the driving force behind the information architecture and theaccumulation of information in the social media space? Big Data and the information overloading hasbecomes the prime movers for the Social Business. Social Business has been predicted as the gamechanger in the information technology landscape. Thus it is a big business now.The question is has the cost of business sacrificed the potentials for developing cognitive networks aroundSocial Media. When it comes to the information architecture, we need to know the basics. Who is theproducer of information? It is each of us. How are the Search Engine giants generating wealth ofinformation and the uniform resource locators (URL). The URLs act as the nodes in the informationgraphs. It is each of us, consumers, who creates various paths around these nodes and make them alive.This is largely forgotten. Thus the real value of information is generated by the end users like us.Information machines are thriving on the cognitive networks created by our information production,consumption, circulation and re-production. Search Engines are only one side of the coin. The presentgeneration content aggregators are also only dynamic nodes of information.A cognitive network created by us becomes commodity in the split of each second. This commodity againcirculates among the networks of us. In each turn and twist of this information nodes and network, itgenerates money, the real money! Thus we are working for a global system of finance capital virtually notknowing the sweet sweat that we shed in front of the dumb terminals of computers. It is indeed a greatstate of hibernation or a glorified state of social pathology.