A social computing strategy for an enterprise content ecosystem
Title: Blending the Art and Science of Enterprise Content in a High Technology ecosystem.
Overview: An Enterprise Content Management (ECM) suite comprising of a Web Content
Management (WCM), content publishing and network delivery platform, and a taxonomy
framework is the subject area of this study.
Introduction: In totality, ECM platform provides a tools and method to create templates, logical
and rich taxonomy, automated workflow, version control and defined web publishing roles. This
platform can transform the entire content lifecycle by setting new standards of governance,
compliance, delivery and portability. Adopting some best practices could help in generating
substantial savings in time and money, ensuring content & presentation quality, accessibility and
flexibility. It also makes it possible to share and re-use content throughout the whole
organisation. The Target portal is an ecosystem with multitude of content sources. It is a good
strategy to have a separate databases for content presentation and enterprise search and a
synchronization strategy in place as well. Authoring tools should be versatile and scalable for the
emerging trends in multimedia content delivery to incorporate streaming media content as well.
Following are some of the best practices to share with the larger audience of ECM practitioners
and application architects. The adoption of these methods are largely contextual to the needs
and state of the content ecosystem.
• A Content Governance Assets:
o HTML forms designed to automate the needs and standards of content governance.
o Content transformation capability to help the customer to convert Word Documents
to PDF, and other formats.
o A video management strategy and presentation template optimization for
• Content Security framework:
o Access control list for the content records controllable at the repository level with
fine grained privileges and distinct set of power users and authors. Uniform
information security standards automated for Content Upload and user generated
o User entitlement enforced through a workflow comprising of Access approval
Portal, LDAP systems, and Solaris Security Model (SSM).
• Knowledge management tools: Powerful searching capabilities across many different
repositories, assisting in finding the right documents, records, policies or procedures.
• Metadata strategy: Consolidation of distributed content repositories into a single virtual
repository along with internalized and deep structure metadata.
• Scalable, Internationalized and business process integrated taxonomy: A system fine-
tuned to support multilingual metadata vocabulary, and highly hierarchical taxonomy
channeled into the WCM Workflow.
• Secure Content collaboration tools: The use of restricted and unrestricted content branches
in synchronization with the Portal page access control facilitating protected document
Take Away: Our enterprise content ecosystem should deliver new insights on content quality
standards, usability requirements, and IA innovations, emerging content channels, web 2.0
challenges, and knowledge systems in e-Business and high technology customer environments.