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  1. 1. Speaking and Writing 3 Final Portfolio Thursday's GroupC s1170088 Tsuyoshi Anazawa s1170103 Kenta Goto s1170108 Sai Sano s1170110 Tatsuru Shinba
  2. 2. • Complete Document Design Exercise # 1 (Due Week 3) 1. Mobile phone have been used for many people recently. Most users use application software on this machine. I thought that users have required new system that we have never seen. Then I needed for launching this business. This business is very important for users to enjoy life using mobile phone. I am going to collect capitals and join group members to start this business. Group member is a president, a public relations officer, a programmer, and a planner. Moreover, the president manages talent, public relations officer advertises the application, the programmer makes the application, and the planner proposes the application. Our company has a problem, and the problem is the following. What application do you want? 2. A,Mobile phone industry in japan is a example which is Galapagos Syndrom. Mobile phones that are made in Japan has high ability, but they have individual platform and sales way make wall which impedes an advance of Japanese mobile phone. However,result from appearing smart phone in Japan such as iphone will break the wall. Nowadays,Mobile phone industry in japan faces turning point. We fell getting a chance from the turning point. B,Japanese is unique language, we will find the language means of survival. C,To be top of market share of smart phone's prediction converter in Japan. D,Language is life E,Smart phone user F,Researching vogue words from Internet,Tv and more, and addition them words our prediction converter in detail. G,Important things are to collect information from various fields and to use Japanese language certainly.
  3. 3. Individual Sections Development Exercise 2 (Due Week 4): 1. A. Summarize the results from three online documents that you searched for information that you planned to include as part of the final document OR used as a reference / example? MicroSoft: http://www.microsoft.com/ja/jp/default.aspx Top - Sereach for into its web site bar. Middle - Advertasing of campaign. Under - Advertase other product and saport. Bottom - link to detail and not popluar infomation. Apple: Top - Sereach for into its web site bar and other products link. Middle - Advertasing of Ipad. Under - Advertasing of Ipad. Bottom - hot news headlines. Google: Top - link to search another object. Middle - logotype and search bar. Under - liknt to other service. Bottom - link to detail and not popluar infomation. B. Why did you choose these reference documents? Why are they important? Write 5 major points in the document that are important for the current project. 1. Our company create application. So can't through the three company. 2. Our ADE(Application Development Environment) Android created by google. 3. Big company's web brochures have a certain thing in common. We should research it and use it our web brochure. 4. Logotype should be big. 5. We should increase information. C. How do you think the information that you are supporting will contribute towards the final document? How should your group adopt some of the points that you mentioned in the reference articles? Apple advertise Ipad too. New Product should be emphasize the biggest most every other. Three company change infomation via kind of cliant. D. Write a paragraph explaining the link between the reference documents and the current project. Actually, there is little connection with three companies and our company unexpectedly, but after all there are many common points. Judging from the scale of the company, it is different.However, I think that I tended to learn it. 2. A. The title is enlarged in blue. The background color is white. The subject enlarges the character a little in
  4. 4. red. Additionally, others are black. B. ・Example of application made in the past ・Information on enterprise ・Cost of application C. I see what the company is, what extent the company of the scale is, where the company is, what actual achievement before now and what is a popular application. D. First, the title is large written. Second, a popular application is written before now. Third, actual achievement are written before now. fourth, the E-mail address in the company is written. Finally, the information map where the office is written. I wrote it up like this to know what application you made. 3.
  5. 5. - Aizu Transform - Company Outline Mobile phone have been used for many people recently. Most users use application software on this machine. I thought that users have required new system that we have never seen. Then I needed for launching this business. This business is very important for users to enjoy life using mobile phone. I am going to collect capitals and join group members to start this business. Group member is a president, a public relations officer, a programmer, and a planner. Moreover, the president manages talent, public relations officer advertises the application, the programmer makes the application, and the planner proposes the application. Our company has a problem, and the problem is the following. What application do you want? A,Mobile phone industry in japan is a example which is Galapagos Syndrome. Mobile phones that are made in Japan has high ability, but they have individual platform and sales way make wall which impedes an advance of Japanese mobile phone. However,result from appearing smart phone in Japan such as Iphone will break the wall. Nowadays,Mobile phone industry in japan faces turning point. We fell getting a chance from the turning point.
  6. 6. Product APT( Aizu Predictive Transform ) It is main and only product. It is known widely, About 62% of the Japanese smart phone use this product. A quick prediction, precise candidate, and reference to search history of Google and a note history of 2.ch, so the Japanese which continues changing and Internet slang, of course, equivalent to a AA(ASCII art) Copyright (C) 2010 Aizu Transform INC. All Rights Reserved.
  7. 7. 1. A. BulldogMall.com: It will be successful. This business plan has documented that the establishment of BulldogMall.com is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. We invite you to “surf” our site when it goes online. We will provide CSU Fresno students and alumni with the first web community tailored to meet their needs, “BulldogMall.com--for work, play, and shopping”! B. 1. A full-page back cover ad in The Collegian. 2. Posters and flyers on the CSU Fresno campus and dormitory bulletin boards. 3. Mailers to apartment complexes that have high student populations. 4. Participation in all campus events that allow business booth promotions. 5. Direct marketing to student and alumni clubs, fraternities, sororities, and associations. C. BulldogMall.com will feature the following free products to generate online traffic: ・Personal Email Accounts ・Classified Advertising (Personal & Product) ・A CSU Fresno Event Calendar D. The financial and other data may or may not represent industry practice and are provided to illustrate formats, not actual business operations. Therefore, we should not rely on the figures, but should do our research and find current information that fits our business idea. 2. A To write down detailed idea,and to collect it. B Business plan is so important and it must be collected compact, clear and adequately. C Vision statement is essential, if it's not existence, Business plan don't have meaning. Mission Statement is also important, we must know it. Marketing is necessary, because we sell our goods. Trouble must be existence, so we must need Support Personnel. Financial Information is involve Marketing. D I think these information are so important which is relation with management, mainly marketing.
  8. 8. Computer Relation Address: 福島県会津若松市追手町 1−1(Fukushimaken Aizuwakamatsucity Ottemati 1-1) Telephone number: 0123-45-6789 Name of Owner: Yukichi Fukuzawa
  9. 9. II. Executive Summary A. Orange and application B. Goal of the plan is raising sales. C. We create the application and refer to opinion of the user. D. The business can be efficiently done. A. Name of the business is 'Computer Relation'. Our company use a new set of skills. And our company create the popular application which is not defeated at other company. B. 10 million yen C. We use to make the application. D. The business goes well because we can advertise the application to many people if we have more money.
  10. 10. Ⅲ. Table of Contents 01. Cover Page 02. Executive Summary 03. The Business A. Description of the Business B. Industry Analysis C. Vision Statement D. Vision Trigger E. Mission Statement F. Business Objectives 04. Business Operations A. Marketing B. Competitive Analysis C. Legal Structure D. Management Expertise E. Support Personnel 05. Financial Planning Tools Financial Information 06. Summary 07. Supporting Documentation
  11. 11. Ⅳ. The Business A. Description of the Business 1. Business is a group work to fulfill objects. 2. I will run it to collect members and talk together about business. 3. Business chance is here. B. Industry Analysis ・Is it a fad? Yes Is it seasonal? Yes Is it increasing or decreasing? increasing Does it simply grow with the population? Maybe Is the market always there, always the same? Yes What are the factors affecting the growth of the market, and of market share? Business plan Where are they located? Company How large is the market? All over the world What are their characteristics? Novelty What percentage of that market is the business' share? sixty persents
  12. 12. Who are the potential customers for the business' product or service? Mobile phone user C. Vision Statement Business will state to support people's life. D. Vision Trigger They should do before starting business. E. Mission Statement It should do that to ensure business training to estimate business statement. F. Business Objectives To give people to enjoy life.
  13. 13. Ⅴ. Business Operations A. Marketing For smart phone user. B. Competitive Analysis There are some companies which are similar to our company in this field. C. Legal Structure Company's duties have rights that is to negotiate with company's officers. D. Management Expertise Our company need Java or objectiveC programer. E. Support Personnel If you discover bug, send a E-mail at “ aaaaaaa@xxx.com ”,please.
  14. 14. VI.Financial Information Management is important to maintain a company.The thing which is the most important in capitalism is capital. We should do the management without a Carelessness. Financial Objectives The following objectives are for the first three years of Fast ¡Æn Fresh Premium Ice Cream Parlor: 1. Owner draw of $80,000 in Year 1. 2. Cash balance of $44,277 end of Year 1. 3. Owner draw of $30,000 in Year 2. 4. Cash balance of $77,334 end of Year 2. 5. Owner draw of $16,000 in Year 3. 6. Cash balance of $6,918 end of Year 3. Monthly Living Expenses For J. B. Entrepreneur Exhibit 2, Monthly Living Expenses - J. B. Entrepreneur, shows the amount required by the owner to pay for living expenses and compute the draw. Taxes have not been included. One-Year Cash Flow Projection The purpose of Exhibit 3, Summary Year 1 Cash Flow Projection, is to give you a ¡Èquick look¡É at the financial feasibility of your business plan. Please note that the numbering of the line items corresponds to the annotations (descriptions) presented below. Cash inflows and outflows come and go at different times. This is why it is necessary to prepare a monthly cash flow projection (Exhibit 4, Monthly Cash Flow Projection, Year 1)for the first year and quarterly cash flow projections (Exhibits 5 and 6, Quarterly Cash Flow Projections, Years 2 and 3) for years two and three.
  15. 15. Prestart-up Period. Normally a business needs a period of time to get organized and prepare to do business. For example, time to install equipment. This period may last from one to three months or even more depending on the type of business. Exhibit 4, Monthly Cash Flow Projection, Year 1, was designed to allow for a one month Prestart-up period. Annotations (Explanations) For Cash Flow Projections The line items in the Exhibits 4 through 6 have been numbered. These must be annotated or explained so the reader can understand the reasoning behind each line item. Note that there are no annotations for Exhibits 5 and 6 for one-time items such as Personal Funds and Signs. Also note that that as sales increase in years 2 and 3, line items such as cost of goods, payroll and payroll taxes increase. 1. Sources of Cash. This is a title. 2. Bal. Brought Fwd. The remaining cash balance from line item 30, Balance Remaining, from the previous period. 3. Personal Funds. The owner will invest $75,000 into the business. 4. Loans. The owner will borrow $75,000 from Valley City National Bank as a five- year revolving line of credit at 10%. Interest will be charged only on the amount actually borrowed with principal payments of 20% of the amount borrowed due each year (See item 26). 5. Cash Receipts. $154,000 in cash receipts net of sales taxes is estimated. This projection involves selling 10,000 single scoop cones, 5,000 single scoop cups, 6,000 double scoop cones, 4,000 double scoop cups, 5,000 double scoop waffle cones, 4,000 sandwiches, about 5000 soft drinks, and about 2000 cups of coffee plus apparel, breakfast items, and other foods and beverages. The total is calculated by multiplying the number of each item sold by their sales and totaling the revenue from all items. This is a conservative estimate of cash receipts. The Institute estimates that the industry
  16. 16. average cash receipts last year for a start-up ice cream parlor were $194,000. 6. Available Cash. Total of sources of cash. 7. Uses of Cash. Title. 8. Equipment/Supplies. Basic is estimated to be $32,200. This expense includes: dipping cabinets, refrigerators, tempering freezer, display freezers, holding freezer, three-compartment sink, ice machine, stove, serving equipment, dishwashing equipment, and equipment installation. Operating supplies such as napkins are also included. Estimate is from Valley City Restaurant Fixtures Supply, Inc. 9. Vehicle Purchase/Lease. A utility van will be leased at $360/month for three years from Valley City Motor Sales for a total of $4,320. 10. Fixtures. Fixture costs will total about $9,300 based on an estimate from Valley City Restaurant Fixtures Supply, Inc. These cost will include purchasing tables, chairs, and removable service items. 11. Security Deposits. Security and other deposits will include $5,000 for lease-related deposits, $2,000 for utility deposits, and $2,000 for miscellaneous deposits for a total of $9,000. 12. Signs. Fast ¡Æn Fresh Premium Ice Cream will have extensive Riverside Faire approved signage on all four side of the building. Signage and installation will cost $9,200 according to an estimate by Valley City Quality Sign Co. 13. Leasehold Improvements. Net leasehold improvements after the $10/sq.ft. allowance by the landlord will total $7,500. This estimate was provided by Smith Construction of Valley City and includes floor and wall coverings, window treatments, painting and decorating, window decorations, and miscellaneous minor improvements. 14. Cost of Goods Sold. Cost of goods sold is based on the sales projection of $154,000 and is estimated to be an average of 34% of sales totaling $52,360. This information was
  17. 17. provided by an industry trade journal, Ice Cream News. 15. Telephone/Utilities. Valley City Gas, Electric, and Telephone Company estimate telephone and other utilities at $400/month for an annual total of $4,500. 16. Lease/Rent. Lease payments are $4,500/month ($3/sq.ft.) plus $275 for Common Area Maintenance (CAM) fees for an annual total of $57,300. The first year lease cost is $40,500 reflecting the three months free rent allowance (($54,000-$13,500). The CAM fees must be added to this amount for a total of $43,800. This information was provided by the commercial real estate agent representing Riverside Faire. 17. Business License Fee. The business license fee based on business revenue (2% of gross revenue) will be $3,080 (License and Permits Office, Valley City). 18. Insurance Premiums. Goldsmith Insurance Agency, Valley City, estimated annual premiums at $6,000. These premiums will cover business liability, property damage, workman¡Çs compensation, and all other types of insurance. 19. Office Expense. This item includes all office-related expenses including copying and paper supplies. The owner will perform office duties. Total is estimated at $2,000 annually based on the owner¡Çs previous experience. 20. Legal And Accounting. Jerome and Associates, CPAs, and the Jensen, Barker, and Symthe law firm will provide basic bookkeeping, accounting, and legal services. Jerome and Associates, CPAs has a bookkeeping subsidiary, Personal and Business Bookkeeping LTD that specializes in low cost bookkeeping. This firm will be engaged for bookkeeping with Jerome and Associates providing tax preparation and other professional services. The total estimated annual cost is $6,760. 21. Advertising And Promotion. $9,000 will be allocated to the advertising and promotion campaigns discussed in the Marketing section above. Source is Valley City Creative Advertising. 22. Real Estate/Other Taxes. Real Estate and Personal Property taxes will total $3,700/year. The Management Office, Riverview Faire, provided this information.
  18. 18. 23. Miscellaneous Expenses. $6,000 has been estimated for miscellaneous expenses based on information provided by the Institute. 24. Payroll. Wages total $46,200. This total includes 126 winter workdays, with one employee working 5 hours a day at $6.50/hour. It also includes 217 summer workdays, with two employees each working five hours a day at $6.50/hour. Payroll includes the manager¡Çs annual salary, employer taxes such as FICA, unemployment insurance, and workers¡Ç compensation, but does not include withholdings. 25. Payroll Taxes and Benefits. These are estimated to be $9,240, 20% of wages and include FICA, scholarships, and manager benefits. 26. Loan Payments (Principal and Interest). All of the $75,000 loan allocation will be used during the first year of operations. Assuming this amount was available at the beginning of the business¡Ç fiscal year, interest at 10% totals $7,500. In addition, according to the loan agreements, principal payment of $15,000 was also required. One semi-annual payment of $7,500 will be made during the fiscal year while the second payment will be made at the beginning of the second fiscal year. The total payments for this category will be $15,000 (interest and principal). 27. Owner¡Çs Draw. This information was obtained from Exhibit 2, Monthly Personal Living Expenses, and is $1,000 per month or $12,000 annually. This amount is increased in future years. 28. Total Expenditures. Total uses of cash. 29. Balance Remaining. Available cash (line 6) less Total Expenditures (line 28). Please note that balance remaining can never be a negative number because the Cash Flow Projections assume cash spent during the period. 30. Data. Numbers used to make calculations in spread sheet. For example, 0.34 is used to calculate Cost of Goods Sold which is estimated to be 34% of expected cash receipts for the following month.
  19. 19. VII.Summary At First, we have to pullin funds.Money is the first consideration. Next, will be catch and keep chain about look like SOHO or Cloud Computing. It is not important that our company have adobe in real world, Cloud Computing and SOHO can get same function in stead of it and more low cost. VIII. Supporting Documentation We have big share in this field. Every time, we are praised by many consumers.
  20. 20. 1、 A.   http://www.io.com/~hcexres/textbook/feas.html http://www.scribd.com/doc/242832/Feasibility­Report http://www.marketwire.com/press­release/Rusoro­Receives­Pre­Feasibility­ Report­on­the­SREP­Project­TSX­VENTURE­RML­1257773.html   B.   ・ It is important to be written Future Development. ・ It is important to be written Details of Pre­Feasibility Study. ・ It is important to be written Most Feasible Solution. ・ How to write is written about Feasibility Reports in detail.  ・ It is important to be written Detailed Report.   C.   It only has to adopt Schematic view of the whole­to­whole and the part­by­ part approaches to organizing a comparison and Schematic view of  recommendation and feasibility reports.   D.   We don't understand to write well.  Because it is variously insufficient for our  project, We refer to the examined reference document and the insufficient  point is supplemented with our project.    Current prediction conversion system has two criminal weak points; 1. Memory burden is high 2. It slow to correspondence net slang and the new noun of the prosperity.  User have to wait for version up. I should be certainly popular if I can solve this problem. To solve these problem, I propose the "Share Predicate Dictionary System" and  a "Personal Prediction Conversion Package" .
  21. 21. This main merit is three; 1. Memory burden is a little. 2. it's light. Don't be awaiting a prediction, and there is not irritation. 3. Be able to cope with the prosperity of rapid net slang. But there is the demerit, too.  It is not use SPDS within interruption. I refer to a history and the telephone book of the reading site of the user to  bury this demerit and make service I make the package of the candidate most  suitable prediction automatically, and to offer. I completely perform the  conversion that depended on this package in the offline and use this package  and a prediction conversion candidate of the grant that continues being  updated one by one by a net in the online environment.  In addition, I reinforce it to let a prediction conversion candidate fill up if I  receive the conversion history of the user, and there are unknown words.
  22. 22. A. What was the basic purpose for launching this business? Write 5 points to explain how you think the idea / concept will be successful. We improve our product more useful. we make the class of custermers clear. Our product's price lower as we could. Custemer's support must be surely. An advertisement display frequently. B. How easy or difficult will it be to obtain the required permissions, the human resources, the machines to set up your business? Provide logical evidence to explain how you will obtain the necessary items and how it will be done successfully? 1. How to permit of the company The establishment procedure of the company makes documents by a method along a procedure determined by a law and must report it to the government offices. 2.How to gether new employee. Our conection is a little. So, depend to our graduate callage,the apprentice of go fourth grader of the DB laboratory, language of the job hunting resemble it again, and receive it warmly. 3.How to make environment Use and depend Google Apps, and restrain to spend money. Fortunately, Our company don't needs special or expensive machine. have no choice to spend money, use a subsidy from gavament(http://www.act- 66.com/). If satisfy some rule, we can get Return-Free money. C. Identify three problems that you might face while launching your company or obtaining the necessary items, setting up the location, obtaining the necessary permission etc. First, we boil up the problem of costing a pretty penny when we start to run our company. Second, even if our company is set up on the side of the popular company, but our company cannot be expected high sales. Moreover, we boil up the problem of the place where the company is set up because our company is set up in the place where the person hardly comes, it isn't significant. Finally, we boil up the problem of using exploitation cost. How do we advertise to obtain the items when a necessary items are obtained, moreover we boil up the problem of the cost used for the advertisement. D. What will be some of the considerations when deciding on the following: a. company hours b. pricing of your product c. the location that will be rented or bought d. advertising your product. What will be some of the considerations when deciding on the following: a. company hours Our company will start at 9:00 and end at 18:00. b. pricing of your product We are companies that offer the application. Therefore, It is necessary to offer it cheaply to use it for more people. c. the location that will be rented or bought It is likely to build in the overseas center of a city to have to introduce a newer technology.
  23. 23. d. advertising your product. It will be felt that more people are convenient to use the new application that we make.
  24. 24. A To write Designing Instructional Guide in detail. B Think through your instructions C To understand Briefly. To read easily. To look easily. To be in detail. To be for custamers. D
  25. 25. Because it is so important. 1、 A.Summarize the results from three online documents that you searched for information that you planned to include as part of the final document OR used as a reference/example? http://www.writershelper.com/instruction-manuals.html http://www.articlesbase.com/writing-articles/how-to-write-better- instruction-manuals-57578.html http://eia.unu.edu/ins_guide.html B.Why did you choose these reference documents? Why are they important? Write 5 major points in the document that are important for the current project. ・ It is important to be written Future Development. ・ It is important to be written Details of Pre-Feasibility Study. ・ It is important to be written Most Feasible Solution. ・ How to write is written about Feasibility Reports in detail. ・ It is important to be written Detailed Report. C.How do you think the information that you are supporting will contribute towards the final document? How should your group adopt some of the points that you mentioned in the reference articles? Because reference site is written 'Give some special information' and 'Use formatting to clarify your message', the important point is written referring to reference site. D.Write a paragraph explaining the link between the reference documents and the current project. First, our project has not written the important thing written on the web site.Therefore, it is necessary to write like the web site. Second, Because our project don't keep writing simple, we keep writing simple. .
  26. 26. Complete Document Design Exercise # 5 (Due Week 11) A. A brief overview of the company and its products. The article of this company is to give the hot spring. And this company offer more service. For instance, open restaurant, massage, and more service. B. How is one of the products created or used? We take a bath and heal fatigue. C. How does a person (customer or employee) decide what to do (what to make or what to buy)? Our company has 20 workers. Fee counters are two, and people who manage the key are three. In addition, people who manage the bath are six, and people who clean it are nine. Finally, I ask for your help. I think that customers will be interested in our web brochure because the information that I am supporting will contribute towards the final document. D. How are the products packaged? The package of hot spring heals people's minds. In addition, it has the effect of recovering people's tiredness. According to circumstances, it is also useful for curing sickness and injury. Our plan is we think that how make the hot spring where the young and old man and woman can relax and enjoy and how to make it. Also, I explain the role for each group member in this business. E. Is there a training program to teach employees or customers about the product? (How to use it or how to make it?) Program is nothing but, you have memories and it is Manual and training program. You teach to need information to find in your memories. However, when you teach, you must attention to easy to understand your explanation. F. Is there any extra support available for employees or customers if they need it? For example, is there a help line? Is there a FAQ (frequently asked questions)? Is your guide multi-lingual? Yes, there is. We have question center. If employees or customers have questions, there solves or guide. So, if you don't know, I recommend that you go to question center. G. How can employees or customers contact human sources of help? Employees or customers can contact human sources of help by e-mail or telephone, and they will be able to meet directly them. Therefore, their worry will be solved.
  27. 27. Thu Group C Software Maker
  28. 28. Web Brochure Create New IME system. Why IME? 1. The number of use cell phone 2. Smart phone`s potential 0120-XX-XXXX say.0213@gmail.com
  29. 29. Business Plan High Extendibility born a wealth of vocabulary. IME Can Get TPO and Speeding Up.
  30. 30. Web brochure change the image of not to have gone to the company. Company should open the information as many as possible.
  31. 31. Keep a certain amount of money. To pay many employee, to advertise, to develop, e.t.c.
  32. 32. Our web brochure is simple and easy to understand. Information be needed by consumers is collected briefly and it is plain for reader. Company out line informs our work, idea intelligible. Explanation of product tells consumers to our product's feature.
  33. 33. Our business plan is made for person when use often Internet. After we explained our product "Predictive Transform", we advertise for particular users. So our business plan made for particular users.
  34. 34. Heading Should develop many kinds of application. Questions What kinds of application does the user want?
  35. 35. Key words Should develop application for users to use easily and buy cheaply.
  36. 36. Thank you.

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