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GoKart 600 (2016)

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Each year GoKart Labs devotes one full day to the invention of new products and businesses.

For the 2016 GoKart 600, the company split into five teams. Each team focused on solving one human problem. The results were incredible.

Products
- Pegasus (2-21)
- Twenty Plus (22- 51)
- HungryMind (52- 67)
- Scrppy (68-80)
- Fresh Start (81-106)

Published in: Internet
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GoKart 600 (2016)

  1. 1. GOKART 600
  2. 2. PEGASUS
  3. 3. A M E R I C A N S W A S T E $ 1 5 B I L L I O N 
 A Y E A R 
 O N G Y M M E M B E R S H I P S 
 T H E Y D O N ' T U S E .
  4. 4. 
 
 A T A L L . T W O T H I R D S O F 
 M E M B E R S D O N ’ T G O 
 T O T H E I R G Y M .
  5. 5. M E A N W H I L E , P E O P L E 
 M A I N T A I N G Y M 
 M E M B E R S H I P S T H A T A R E 
 N O T R I G H T F O R T H E M .
  6. 6. introducing…
  7. 7. Lower your monthly fee. Expand across a huge variety of
 wellness experiences. No friction from signups & cancelations.
  8. 8. key features find better for
 you experiences identify your
 interests replace your
 membership make adjustments
 as needed
  9. 9. access to new clients brand exposure fill unsold inventory value to partners
  10. 10. The average monthly cost of a gym membership is $58. 
 
 We are targeting those paying average or 
 above average monthly fees. target audience
  11. 11. In the US - $24.2 billion in revenue in 2014 market opportunity
  12. 12. our closest competition falls short by focusing entirely on fitness
  13. 13. 2017 2018 2019          Revenue $770,046 $3,819,665 $11,896,734          Cost  of  Goods  Sold 398,773 1,527,866 3,569,020 Gross  Profit 371,273 2,291,799 8,327,714          Employee  Related 370,500 1,852,500 4,124,250          Professional  Services 90,000 510,000 615,000          AdverFsing  &  MarkeFng 95,000 510,000 2,050,000          Travel  &  Entertainment 41,000 20,000 35,000          FaciliFes 14,000 16,000 21,000          Other  G&A 42,000 57,000 75,000 Total  SG&A 652,500 2,965,500 6,920,250 Net  Income  (Loss) -­‐$281,227 -­‐$673,701 $1,407,464 Profit Margin -­‐37% -­‐18% 12% Y/Y Revenue Growth -­‐-­‐-­‐ 396.0% 211.5% End of Year Employee Headcount 525 50 Cumulative members 2326 10198 27143 Pegasus 3 year Financial Plan
  14. 14. pegasuspass.com
  15. 15. TWENTY
 PLUS
  16. 16. H O W M I G H T W E ?
  17. 17. H O W M I G H T W E ? H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ?
  18. 18. H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ? H O W M I G H T W E ?
  19. 19. H O W M I G H T W E U N L O C K T H E L AT E N T C A PA B I L I T Y O F T H E R E T I R E D ( A N D P R E M AT U R E LY R E T I R E D ) W O R K F O R C E F O R " J O B S " T H AT A R E T E M P O R A L , M I D S K I L L E D A N D D I S T R I B U TA B L E ? H O W M I G H T W E ? O F T H E M O S T S K I L L E D A N D TA L E N T E D W O R K F O R C E A L I V E .
  20. 20. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
  21. 21. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E W H E R E E V E RY O N E Y O U H I R E H A S 
 T W E N T Y P L U S Y E A R S O F E X P E R I E N C E
  22. 22. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E
  23. 23. T H E P R O B L E M 
 “I’m not ready to retire. I want to stay active, share my years expertise, make a little money, and I want to do it on my own terms.”
  24. 24. T H E P R O B L E M “I’m buying my first house, and want a few upgrades. I wish I had somebody to help me through this whole process, it’s confusing.”
  25. 25. T H E R E A L P R O B L E M Fully funded retirement from the American workforce is growing less and less attainable (shrinking benefits, aversion to long-term savings). 
 
 Even seniors who can afford to retire aren't immune to the 
 social downsides of non-employment (isolation, depression).
  26. 26. C U R R E N T S O L U T I O N S D O N ’ T C U T I T Services like Craigslist and TaskRabbit are helping to drive the gig economy for all ages & trades, but they undervalue (or at least fail to elevate) the real, tangible expertise that comes with decades of experience.
  27. 27. THE WORLD’S MOST EXPERIENCED WORKFORCE MAKING EXPERIENCE MATTER IN THE MODERN GIG ECONOMY
  28. 28. TA P I N TO T H E W O R L D ’ S M O S T E X P E R I E N C E D W O R K F O R C E L A U N C H R E A L P R O D U C T
  29. 29. T H E F U T U R E H O B B Y I S T T E A M S D I G I TA L I N T E R A C T I O N
  30. 30. A H U G E M A R K E T 5 5 M 
 R E T I R E A N N U A L LY 7 0 % 
 P L A N T O W O R K 
 I N R E T I R E M E N T . 2 5 % 
 A S S U M P T I O N
  31. 31. A H U G E M A R K E T 5 5 M 
 R E T I R E A N N U A L LY 7 0 % 
 P L A N T O W O R K 
 I N R E T I R E M E N T . 2 5 % A S S U M P T I O N 9 6 , 2 5 0P R O V I D E R S
  32. 32. A H U G E O P P O RT U N I T Y 1 0 H R SP E R M O N T H 5 %S E RV I C E F E E $ 3 0P E R H O U R
  33. 33. A H U G E O P P O RT U N I T Y 1 0 H R SP E R M O N T H $ 3 0P E R H O U R $ 1 7 M
  34. 34. OF U.S. ADULTS HAVE PARTICIPATED 22% OF U.S. ADULTS HAVE PROVIDED GOODS OR SERVICES (45M people) 44% A H U G E G I G E C O N O M Y $2.7T PROJECTED GLOBAL SPEND VIA ONLINE TALENT PLATFORMS BY 2025
  35. 35. B U S I N E S S M O D E L 5 % 
 T R A N S A C T I O N F E E $ 5 0 
 A N N U A L 
 M E M B E R S H I P MEMBERSHIP FEE EARNED BACK DURING THE FIRST 10HRS OF SERVICE PROVIDED
  36. 36. Senior Community Service Employment Program Task Rabbit 25% Retiree Workforce UBER 25% of Drivers over 55 C O M P E T I T I O N
  37. 37. M A R K E T I N G S T R AT E G Y TwentyPlus is focusing its marketing strategy on the supplier market. The goal is to reach pre-retirees who are looking to transition out of full-time work. TA R G E T M A R K E T
  38. 38. M A R K E T I N G S T R AT E G Y Target: 96,000 Providers Opportunity: $17 million
 Channels: Community Events Social Media WOM FA C E B O O K 
 A D S C H I L D R E N O F TA R G E T A U D I E N C E L O C A L G O V E R N M E N T 
 A L I G N M E N T R E T I R E M E N T C O M M U N I T Y “ T R A I N I N G D AY ” E N G A G E 
 C O M M U N I T Y L E A D E R S U R B A N M A R K E T S T W E N T Y C L U B F LY E R S
  39. 39. W E ’ V E P R O V E N 
 S O M E T H I N G S
  40. 40. I N M A R K E T R E S U LT S
  41. 41. T W O C O N V E R S I O N S !
  42. 42. O U R F I R S T C U S TO M E R !
  43. 43. AN AMAZING TEAM
  44. 44. HUNGRYMIND
  45. 45. 53
  46. 46. OUR GUIDING STATEMENT: HOW MIGHT WE MAKE IT EASIER FOR HUMANS TO KNOW WHAT THEY SHOULD BE LEARNING NEXT TO ADVANCE THEIR LIVES / CAREERS + EXPAND PERSPECTIVE?
  47. 47. LACK OF CAREER HAPPINESS… A GROWING SYSTEMIC PROBLEM 70% OF EMPLOYEES ARE DISENGAGED Unprecedented low levels of employee engagement, happiness and productivity UNHAPPY WORKERS COST THE US $500B US employers spend over $150 Billion dollars per year in employee training and development
  48. 48. THE HUNGRY MIND: “I KNOW WHAT I WANT, I JUST LOVE TO LEARN.” THE KEEPER-UPPER: “I’M TRYING TO STAY RELEVANT.” THE TRACK-JUMPER: “I WANT A CHANGE, BUT DON’T KNOW WHAT TO LEARN.” THE REBOOTER: “I KNOW I WANT A CHANGE, BUT DON’T WHAT IT IS.”
  49. 49. competition THE OLD OFFERINGS DON’T CUT IT
  50. 50. competition NICHE OFFERINGS EMERGING
  51. 51. 59 WE NEED SOMETHING BETTER EASY TO CONSUME COMMUNITY- POWERED READY WHEN AND WHERE YOU ARE AWESOME CONTENT FROM TRUSTED PARTNERS
  52. 52. 60 OUR GOALS: 1. SIMPLIFY COMPLEXITY 2. FAST AND IMMERSIVE 3. ENGAGING AND ADDICTIVE
  53. 53. + +
  54. 54. 62
  55. 55. “Nearly 80 percent of workers in their 20s said they wanted to change careers, followed by 64 percent of 30-somethings and 54 percent in their 40s.” (University of Phoenix survey) A MASSIVE MARKET
  56. 56. 65 INTERNET MESSAGING 2016 - 2017 ROADMAP Q1: # of Sign-Ups Q3: Return Users Q2: Daily Active Users Q4: Goal Completion Q1: # of Partnerships Q2:NPS Q3: Market Share Q4: Revenue BINGE READY CONTENT BY INTEREST PROGRESS METER SOCIAL SHARE FILTER BY TIME ADAPTIVE CONTENT SKILLS ASSESSMENTGOAL SETTING CELEBRATE WINS EXPERT TOOLS MENTOR MATCH JOB PLACEMENT TRACK JUMPER SHOW ME THE STEPS SMALL PARTNERSHIPS CORPORATE SPONSORSHIPS REBOOTER SHOW ME THE OPTIONS KEEP UPPER KEEP ME RELEVANT HUNGRY MIND EXPLORATIVE LEARNING ADVOCACY
  57. 57. 66 CAREER SHIFTING IS JUST THE START JOB MONEY LOVE HEALTH 2016 2017 2018
  58. 58. 67 THANK YOU
  59. 59. SCRPPY
  60. 60. How might we create the next generation of creative and collaborative problem solvers?
  61. 61. We believe the world will be better if the next generation of makers can solve problems together.
  62. 62. Today, there is no easy way to do this. It’s certainly not inspirational.
  63. 63. Collaborative Problem Solving Collaborative Problem Solving Design Thinking Kid Makers MACRO TRENDS
  64. 64. COLLABORATIVE INDIVIDUAL LEARNING MAKING TECH ACADEMY CAMP INVENTION ID TECH DESTINATION IMAGINATION HIGH TECH KIDS SPROUT FUND TECH ROCKET CODE COMBAT FUTURE PROBLEM SOLVERS REMAKE LEARNING NAT GEO EDUCATION
  65. 65. MARKET VALIDATION TOTAL ADDRESSABLE MARKET (TAM) SERVED AVAILABLE MARKET (SAM) TARGET MARKET (TM) TAM 1.2 B KIDS 10-19 IN THE WORLD SAM 135M KIDS 10-19 IN MORE DEVELOPED REGIONS TM 41M KIDS 10-19 IN THE UNITED STATES
  66. 66. Collaborative Problem Solving 10MILLION 75% T.B.Y.B. 7,500,000 PEOPLE 30% SUBSCRIBE 2,250,000 PEOPLE BUSINESS CASE $9.99MONTHLY SUBSCRIPTION $270MANNUAL REVENUE 2,250,000 SUBSCIBERS
  67. 67. We believe the world will be better if the next generation of makers can solve problems together. OUR CORE BELIEF
  68. 68. We exist to bring young makers together to make ideas happen.
  69. 69. So you have an idea—something you want to invent or make. How does that happen? How did Elon Musk learn how to make rockets? How did Georgia O’Keefe learn how to paint? How did Mark Zuckerberg learn how to code? They certainly didn’t do it being holed up at home. That’s because all of us are smarter than one of us. We learn from and teach each other how to make our ideas a reality. So whether you want to build a bike or an app, create a new business or a fashion line—together we can help bring your idea to life. Together we can make something new, awesome, unexpected and totally scrppy.
  70. 70. 70% OF RESPONDENTS SAW BENEFIT FOR KIDS IN-MARKET VALIDATION 53% WANT TO STAY UP-TO-DATE VIA EMAIL
  71. 71. FRESH
 START
  72. 72. FRESH START WE’LL HANDLE YOUR HASSLE.
  73. 73. HOW MIGHT WE MAKE IT EASIER FOR PEOPLE TO BREAK UP WITH THEIR CABLE COMPANY, BANK, GYM OR OTHER INSTITUTION THAT MAKES QUITTING ESPECIALLY PAINFUL?
  74. 74. WE BELIEVE: FRICTION & HASSLE IS THE BIGGEST BARRIER TO CHANGING SERVICE PROVIDERS
  75. 75. HASSLE
  76. 76. IF YOU CANCELED OR SWITCHED WHAT MADE IT SUCCESSFUL? I lied to say I was moving out of the country....seriously. Being an asshole. Perseverance motivated by rage at their customer service.
  77. 77. OUR RESEARCH: # 1 REASON FOR CHANGE = MOVING # 1 PAIN = CABLE COMPANIES
  78. 78. MOVING / / RELATIONSHIP CHANGE / / NEW JOB THERE ARE 2.5 - 3 MILLION PEOPLE IN TRANSITION AT ANY MOMENT
  79. 79. Focus on The next chapter of life Growing career, relationships and family Getting organized Millennial Movers Covet Personal Time Freedom of Choice Efficiency Need Simple Organized Hassle - free
  80. 80. FRESH START WE’LL HANDLE YOUR HASSLE.
  81. 81. WHETHER IT’S A MAJOR LIFE EVENT SUCH AS MOVING, DIVORCE OR …YOU JUST WANT TO DIVORCE YOUR CABLE COMPANY
  82. 82. FRESH START MAKES ADDING OR CHANGING SERVICE PROVIDERS EASY
  83. 83. WE’LL PROVIDE YOU WITH ADVICE, RESOURCES, AND NEGOTIATION TACTICS FOR HANDLING THOSE “DIFFICULT CONVERSATIONS”
  84. 84. OUR PERSONAL CONCIERGE CAN EVEN DO THE HARD WORK FOR YOU
  85. 85. ONCE THE BREAKUP IS OVER, YOU CAN FIND A BETTER MATCH AND FRESH START 
  86. 86. MARY IS ON THE MOVE.
  87. 87. WE’LL HANDLE YOUR HASSLE Howdy, Mary! We’re a new company called Fresh Start Moving sucks. Thankfully we can help with all the annoying details, setting your mind at ease and letting you enjoy your new adventure.
  88. 88. MONEY SUBSCRIPTION BASED CONSUMER FEES: $$ WE GET FOR HELPING PEOPLE THROUGH RESELLER REVENUE: $$ WE GET FOR BROKERING BETTER DEALS PLACEMENT & PROMOTION: $$ WE GET FOR PROMOTING GREAT SERVICE PROVIDERS
  89. 89. EXPANDING INTO NEW GEOGRAPHICAL MARKETS EXPANDING THE PROVIDERS AND LIFE EVENT OPTIONS CREATE RELATIONSHIPS WITH SERVICE PROVIDERS INTRODUCE AUTOMATION NOW NEXT FUTURE BROAD MARKET EXPOSURE EXCLUSIVE DEALS FROM PROVIDERS BY USING OUR BROKERING SERVICE DISCOUNTS FOR OTHER PRODUCTS RELATED TO LIFE EVENTS FULLY AUTOMATED ROADMAP TEST IN A LOCAL MARKET (TWIN CITIES) START WITH CABLE COMPANIES, THE BIGGEST PAIN POINT FOR CONSUMERS MOVING IS THE PRIMARY LIFE EVENT MANUALLY MANAGING CUSTOMER AND SERVICE PROVIDER RELATIONSHIPS GATHER AND CREATE RESOURCES FOR SELF SERVICE LEARN AND IDENTIFY THE NEXT PROVIDERS AND LIFE EVENTS TO FOCUS ON
  90. 90. FRESH START WE’LL HANDLE YOUR HASSLE.
  91. 91. GOKART 600 gokartlabs.com

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