1.
Visual
Text(i) Common question stems
(ii) How to respond to the questions

2.
Q1
The advertisement shows words such as ‘abc’, ‘def’ and ‘ghj’.
What message about xxxx is brought across when these words
are used together?
It shows that xxx is _________________

3.
The poster shows words such as ‘wow’, ‘weee’, and ‘hahaha’.
What message about Singapore is brought across by these
words?
Singapore is a fun/ exciting/ entertaining place.

4.
Q2
The advertisement ends with the statement ’xxx’. What does
xxx want to suggest about the job?
The job allows _________________

5.
Q3
The advertisement is informal and friendly. It achieves this
effect by using three of the following features. Tick 3 boxes
only.
√
√
√
If tick more than 3
boxes, no marks will be
awarded for the correct
answers

6.
Which two expressions used in the advertisement link best to
the title of the product? Tick two boxes only.
√
√
If tick more than 2
boxes, no marks will
be awarded for the
correct answers.

7.
Which two of the following words in the advertisement do the
advertisers use to appeal particularly to trendy teenagers? Tick
two boxes only.
√
√
If tick more than 2
boxes, no marks will
be awarded for the
correct answers.

8.
Which one of the following sentences best sums up the main
message the advertisement aims to convey? Tick the box
beside the sentence you have chosen.
If tick more than one, no marks will be awarded for the correct
answer.

9.
The advertisement is
informal and cheerful. It
achieves this effect by
using three of the
following features.
(Tick 3 boxes only.)
the graphic image of an island is
placed in the centre of the poster
words such as ‘giggle’ and ‘laugh’
places like ‘Night Safari’ and
‘tropical bird parks
an odd-looking giraffe biting on a
rope
providing a web address
words such as ‘funtastic’ and fun
√
√
√

10.
Q4
The webpage begins with the question xxx. What effect is this
intended to have on the reader?
It is to make him/ her feel _________________

11.
The webpage has the heading xxx. What effect is the heading
intended to have on the reader?
They will feel _________________

12.
The webpage begins with the words ‘The world is yours’? What
effect is this intended to have on the reader?
It is to make him/her feel _________________

13.
Q5
What effect of including the prizes that participants stand to
win in the webpage?
It is to _________________

14.
What effect of including the prizes that participants stand to
win in the webpage?
It is to encourage participation/ join the competition.

15.
Q6
Give two reasons why the information presented will appeal to
potential volunteers.
Firstly, it _________________
Secondly, it _________________

16.
Q7
Which sentence gives the main purpose of the webpage?
Write down the sentence only.
No need to answer in full
The sentence that gives the main purpose of the webpage is
_________________

17.
Which sentence gives the main purpose of the webpage?
Be careful.
Not all opening sentences give the purpose.
You need to be aware of the content and its organisation.

18.
Look at the theme of the competition, “Towards Our Dreams,
We Don’t Need Drugs!”. What do you think is the intended
purpose of the theme? [2]
It is to encourage people to stay clear of drugs [1] and aspire
towards achieving their goals [1]
OR
It is to send people the message that we don’t require drugs for
us to work towards our objective.

19.
Q8
xxx offers a wide range of activities and packages. Which
sentence is intended to give the impression that, for this firm,
nothing is impossible?
Write down the sentence only.
No need to answer in full

20.
Q9
The advertisement describes many features of xxx. Which
feature of xxx is best demonstrated by the illustration?
It shows _________________
Answer must consciously make a link of the feature with the
illustration

21.
Give one way in which the illustration of the guitar links to the
title of the advertisement.
It shows _________________
Answer must consciously make a link of the words in the title
with the illustration

22.
How does the photograph illustrate any one characteristic a
volunteer should have?
It shows _________________
Answer must consciously make a link of the human
characteristic with the illustration

23.
Look at the photograph under the heading xxx. What
impression of xxx do you think the photograph aims to
present?
It aims to show that _________________
Answer must consciously make a link of the idea with the
illustration

24.
Q10
Pick out and write down the two single words in the second
paragraph of the advertisement which appeal to guitar players
who are concerned about the environment.
Answer must be two separate single words, not compound
words e.g. eco-friendly (one word, not two)

25.
Refer to the paragraph headed xxx. Identify the two phrases of
not more than six words which suggest xxx.
Phrases longer than six words will not be awarded any marks

26.
Write down four consecutive words from the poster which
suggests that supporting the blood donation drive is a noble
cause? [1]
The words are “Give Blood. Give Life.”

27.
Q11
Give two features of the third paragraph of the advertisement
which make it friendly and informal.
Firstly, the use of contractions (he’ll)
Secondly, the use of the second person (you, your)

28.
Q12
In the section xxx the writer involves the reader by using you
and your. In what other way does the writer involve the reader
in this section?

29.
Q13
Which type of audience will the webpage particularly appeal
to?
It appeals to _________________

30.
Who do you think the target audience of this poster is? [1]
Students or staff of NUS
OR
Potential donors aged 16 and above

31.
Q14
The Jane Goodall Institute encourages people to support xxxx.
How is each of these represented by the different icons in the
logo at the top of the webpage?

32.
Q15
What does the name of the youth programme ‘Roots & Shoots’,
suggest about young people?
The young people are _________________

33.
The poster states that Singapore is ‘jam-packed with
everything’ and has ‘gazillions of fun’. What does
YourSingapore.com want to suggest about Singapore? [1]
YourSingapore.com wants to suggest that there are plenty of
(fun) things to do / places of attraction to visit in Singapore.
[Do not accept ‘Singapore has everything’]

34.
Q16
The poster features an image of _____________ and the
statement __________. Suggest a feeling that the image and
statement would likely to evoke in the readers.
It evokes the feeling of _________________.

35.
The poster features an image of _____________ and the
statement __________. Suggest a feeling that the image and
statement would likely to evoke in the readers. [1]
It evokes the feeling of sympathy/ pity/ compassion.

36.
MOST
IMPORTANTLY

37.
Have your answers
ANSWERED
the questions?